General election
Campaign
Biden's campaign had virtually no money and was given little to no chance of winning. The campaign was managed by Biden's sister, Valerie Biden Owens (who managed his future campaigns), was staffed by other members of the Biden family, and relied upon handed-out newsprint position papers.
Biden did receive some assistance from the AFL–CIO and from Democratic pollster Patrick Caddell. Biden's campaign focused on withdrawal from the Vietnam War, the environment, civil rights, mass transit, more equitable taxation, health care, the public's dissatisfaction with politics-as-usual, and "change". Biden also opposed giving amnesty to draft dodgers. Despite not supporting the legalization of marijuana, he said in a campaign ad that: "the possession of marijuana is a misdemeanor—a minor offense. The police should treat it that way, and devote the greater part of their efforts to heroin."
During the summer, Biden trailed Boggs by almost 30 percentage points; however, Biden's energy level, attractive young family, and ability to connect with voters' emotions gave him an advantage over the ready-to-retire Boggs. John Marttila served as one of his consultants and had previously worked for Robert Drinan's campaign for the U.S. House of Representatives. Biden's campaign was described as having "no money to speak of" and relied on position papers in newspapers and a few campaign advertisements on the radio. One notable advertisement used by the Biden campaign was a brochure printed in newspaper format that contrasted the world view of the two candidates, e.g. (full page) "To Cale Boggs an unfair tax was the 1948 poll tax"; (opposite page) "To Joe Biden an unfair tax is the 1972 income tax." On November 7, 1972, Biden upset Boggs by a margin of 3,162 votes.
Biden varied his messaging during campaign events throughout the state as well. For example, in the southern parts of the state his pitch was: "thirty years ago, caring for the environment meant picking up bottles and beer cans on Rehoboth Beach ... and now it means saving the beach." In the northern parts of the state in the Wilmington area it was "in 1950, Cale Boggs promised to keep highways growing; in 1970 Joe Biden promises to keep trees growing."
Aftermath
A few weeks later on December 18, 1972, Biden's wife and daughter died in a car crash which injured his sons. Biden contemplated resigning the Senate seat and told his brother to talk with governor-elect Sherman W. Tribbitt on his successor. Senate Majority Leader Mike Mansfield persuaded Biden to stay in the Senate for at least six months. Biden was sworn in at the hospital where his sons were recovering. Biden held the seat until his election as vice president 36 years later.
At the time of the 1972 election, Biden was 29 years old. He turned 30—the minimum age for a U.S. senator—on November 20, 1972, in time for the Senate term beginning January 3, 1973. At the commencement of his Senate term, Biden was the sixth-youngest U.S. Senator in history.
A 2004 book contained a story, allegedly from Frank Sheeran, that in the week prior to Election Day, an unidentified lawyer approached Sheeran about preventing the distribution of the local paper because Senator Boggs was running an advertisement unflattering to Biden. Sheeran claimed that he organized a work stoppage, and that Teamsters truck drivers refused to cross a picket line, so the papers were not delivered. The credibility of Sheeran's account has been called into question, although an article published in The New York Times on Friday November 3, 1972, does seem to confirm that a work stoppage took place four days prior to election day, preventing the delivery of a single Friday edition of local paper The Morning News.
There were two other candidates in the 1972 Senate election: Henry M. Majka and Herbert B. Wood. Majka came from the American Party while Wood hailed from the Prohibition Party. Majka managed to receive 803 votes, or 0.3% of the vote, while Wood got 175 votes, or 0.1% of the vote.