11Eleven Project

Background

Creative Director, Danielle Lauren, was inspired to initiate this project after watching documentary films Koyaanisqatsi and Powaqqatsi back-to-back in Perth in 2000. She wrote her idea down as ‘A Day in The Life of The World Told by The People of Earth’ after contemplating the idea of capturing various events happening at the same time. Lauren did not pursue the project until 11 years later, when the technology required to make it possible was prevalent in society.

Lauren has listed four main objectives in achieving the 11Eleven Project; to unite the world on a memorable date, to create a time capsule of the world at a stage in time, to reveal the similarities that exist amongst people worldwide, and to raise money and awareness to charities supporting the United Nations Millennium Development Goals.

Lauren has also mentioned in a statement that "11/11 is Remembrance Day and Armistice globally. In most of the major religions and philosophies, the number 11 is also considered a very spiritual number."

Production

The brief of the project was to submit video footage, audio recordings and/or images created on 11/11/11. This was publicly posted across various forms of social media and submitted to the project. Such networks used were Facebook, Twitter, SoundCloud and YouTube. The content of what was submitted was unrestricted for its contributors, with the only condition being that it must have been created on 11/11/11.

Post-production commenced on 12 November 2011. Submissions were received from 179 countries.

A preview screening was held in Sydney Town Hall on 21 September 2012 to gather viewer feedback. The film premiered worldwide on 11 November 2012. Screening locations included Australia, the United States, Canada, France, Germany, Japan, Uganda and more.

The 11Eleven Project film soundtrack, which is also crowdsourced and user-generated, has been released on iTunes to purchase for download.

The 11Eleven Project photographic book, containing 1440 photographs (one photo for every minute of 11/11/11), is due for release.

References

References

1. Foster, Simon. (5 November 2012). "Around The World In One Day: The 11Eleven Project".
2. Foster, Simon. (6 November 2012). "11Eleven Project: Danielle Lauren interview".
3. Amudan, Usha. (2 November 2012). "11Eleven Project – Capturing Humanity".
4. Andrea. (4 January 2011). "Our World In One Day: Danielle Lauren on the 11Eleven Project".
5. Cormack, Bridget. (11 January 2011). "Project 11Eleven: A day in the life of the world". [[The Australian]].
6. Cathy. (8 October 2012). "Music History in the Making: The 11Eleven Project".
7. "About Us".
8. "Sydney Preview Screening".
9. "Screening Locations".
10. (30 October 2012). "11Eleven Project".
11. Arva-Toth, Zoltan. (24 August 2012). "11Eleven Project - Documentary to Première in November".