Zero Skateboards

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American skateboard company

title: "Zero Skateboards" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["skateboarding-companies", "companies-based-in-carlsbad,-california", "companies-established-in-1996", "1996-establishments-in-california"] description: "American skateboard company" topic_path: "general/skateboarding-companies" source: "https://en.wikipedia.org/wiki/Zero_Skateboards" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American skateboard company ::

::data[format=table title="Infobox company"]

Field	Value
logo	Company logo for Zero Skateboards.png
predecessor
successor
founded	1996
founder
defunct
hq_location_city	Carlsbad, California
hq_location_country	U.S.
area_served
owner
num_employees_year
website
::

Zero Skateboards is a skateboard company located in Carlsbad, California, United States. The brand was founded by professional skateboarder and entrepreneur Jamie Thomas, and distributed by his Black Box Distribution company. In late June 2014, Thomas announced that the brand would be distributed by the Dwindle Distribution company, based in El Segundo, California. Subsequently, in 2016, Thomas and Dwindle announced that Zero Skateboards would be operated independently by Thomas.

History

The Zero brand was originally a clothing company, formed in 1996, and subsequently evolved into a skateboard company, with Thomas leaving Toy Machine to become Zero's first professional team rider.

In early 2003, Thomas opened a plant in Tijuana, Mexico, named "Edieth and Osuna", to manufacture the skateboard decks of the Black Box brands. Zero team rider Chris Cole was a shareholder of the company from 2011 to 2014.

The company has released seven videos, with the premiere of the latest release, Cold War, occurring on November 8, 2013. The premiere was held at the La Paloma theater in Encinitas, California, and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.

Transition to Dwindle

In a June 2014 interview with the Jenkem online publication, Thomas explained that the Dwindle Distribution company—responsible for the Enjoi, Blind Skateboards, Almost Skateboards, Darkstar and Cliché Skateboards brands—will take over "the sales, finance, production and distribution aspects" of the Zero brand. Thomas further explained that the Zero employees will remain independent and will focus on "the team, marketing and creative aspects" of the brand. Zero celebrated its 20-year anniversary with a photo art show in June 2016.

Awards

From 2004 to 2006, Zero won three consecutive Thrasher Magazine King of the Road competitions, beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards. Zero declined defending their title for the 2007 King of the Road to start the "Black and White" tour with the Mystery skateboard team.

Zero rider Chris Cole won Thrasher S.O.T.Y. award (Skateboarder of the Year) on two occasions, a feat that has only been achieved by four skateboarders in the history of the award (the other skateboarders are Danny Way (1991/2004), Tyshawn Jones (2018/2022) and Jamie Foy (2017/2024)).

Popular culture

The graphic of the skull used on their "Small Skull"/"Single Skull Mini" board is nearly identical to the skull seen on the shirt worn by Sid in the 1995 animated film Toy Story.
Soundtrack "I'm Gonna Be (500 Miles)" of John Rattray's part in Dying to Live video, originally performed by The Proclaimers, was twice covered by MxPx and Down By Law, in 2009 and 1994, respectively. Soundtrack Another Girl, Another Planet of Garrett Hill's part in New Blood video, originally performed by The Only Ones, was also covered by Blink-182 and included to their Greatest Hits album, which was also released in the same year with "New Blood" video.

Videography

Full length

Thrill of It All (1997)
Misled Youth (1999)
Dying to Live (2002)
New Blood (2005)
Strange World (2009)
Cold War (2013)
Damn It All (2020)
Painkiller (2021)
Heaven's Gate (2024)

Short length

Promo (2006)
Less Than Zero (2024)
Nob0dy (2025)

Collaborations

Fresh 'til Death (feat. DGK) (2011)

Series

No Ca$h Value (2014)

Team

Professional

Jamie Thomas
Dane Burman
Tommy Sandoval
Jon Allie
Adrian Lopez
Winsdor James
Tony Cervantes
Chris Wimer
Gabriel Summers
Forrest Edwards
Brandon Burleigh
Kanaan Dern
Adam Arunski

Amateur

Reggie Kelly
Jonno Gaitan
Colin Lambert
Motic Panugalinog
Gustavo Servin
Vinny Dalfio
Kairi Netsuke

Former

Chris Cole
Erik Ellington
Jim Greco
John Rattray
Elissa Steamer
Tom Asta
Shane Schilder
Marisa Dal Santo
Ed Duff
Ben Gilley
Ryan Smith
Lindsey Robertson
Garrett Hill
Jamie Tancowny
Nick Boserio
Sheldon Meleshinski
Ryan Bobier
Keegan Sauder
Matt Mumford
Niels Breed
Tom Karangelov
Donovon Piscopo
James Brockman
Ben Hatchell
Josiah Gatlyn
Franky Villani
Scott Copalman
Aaron Harrison
Wade Burkitt
Jud Ferguson
Micah Mattson

Guest collaborations

Misfits
Dead Moon
Liquid Death
Corey Duffel
Leo Romero
Bam Margera
Rachelle Vinberg

References

(November 30, 2016). "Zero Is Parting Ways With Dwindle Distribution". 900 Films Inc..
(January 27, 2004). "OFFSHORE MANUFACTURING ALTERNATIVE – BLACK BOX HAS FOUND A WAY TO LOWER COSTS WITHOUT GOING". Bonnier Corporation.
michaelgoodwin. (January 25, 2011). "CHRIS COLE NOW A SHAREHOLDER OF ZERO SKATEBOARDS". Bonnier Corporation.
(November 10, 2013). "World's Best Premiere: Cold War". High Speed Productions.
TWS. (November 9, 2013). "ZERO 'COLD WAR' PREMIERE PHOTOS". GrindMedia.
(June 2014). "THE FUTURE OF ZERO & FALLEN WITH JAMIE THOMAS". Jenkem.
(June 30, 2016). "20 Years of Zero Skateboards". The Enthusiast Network.
link. (November 12, 2006)
link. (August 29, 2007)
Chris Nieratko. (January 5, 2010). "A Good Year". ESPN Internet Ventures.
[https://web.archive.org/web/20040606005028/http://www.zeroskateboards.com/products/products.html Zero Skateboards products], June 6, 2004 (retrieved from the Internet Archive)
[http://zeroskateboards.com/zero/fa15/ Fall 2015 product lineup] {{Webarchive. link. (August 22, 2015 (scroll to page 6 to see "Single Skull" design))
"Zero Skateboards on Instagram: "New AM video PAINKILLER coming soon 💔💀 #zeropainkiller 🤕@kanaandern 📸 @krutaj"".
(2005–2013). "Zero Skateboards skate videos". Skatevideosite.com.
(July 17, 2011). "Dane Burman". Zero Skateboards.
(February 28, 2012). "Tony Cervantes Skater Profile, News, Photos, Videos, Coverage, and More at SPoT". Skateparkoftampa.com.
(August 14, 2014). "Sponsors". Garrett Hill.

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