Dwindle Distribution

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American skateboard distributor

title: "Dwindle Distribution" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["skateboarding-companies", "companies-based-in-los-angeles-county,-california", "el-segundo,-california"] description: "American skateboard distributor" topic_path: "general/skateboarding-companies" source: "https://en.wikipedia.org/wiki/Dwindle_Distribution" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American skateboard distributor ::

::data[format=table title="Infobox company"]

FieldValue
nameDwindle Distribution
industrySkateboarding
predecessor
successor
founded
founders
defunct
hq_location_cityEl Segundo, California
hq_location_countryUnited States
area_served
productsSkateboards
owner
num_employees_year
parentTransom Capital Group
website
::

| name = Dwindle Distribution | logo = | type = | industry = Skateboarding | fate = | predecessor = | successor = | founded = | founders = | defunct = | hq_location_city = El Segundo, California | hq_location_country = United States | area_served = | key_people = | products = Skateboards | owner = | num_employees = | num_employees_year = | parent = Transom Capital Group | website =

Dwindle Distribution is an American skateboarding distributor based in El Segundo, California. It is a component of Transom Capital Group Limited. The company was founded by Steve Rocco and Rodney Mullen. Its formation is recognized as a key event in the creation of a skateboard company owned by people actively involved in the skateboarding lifestyle.

History

While professional skateboarder Rodney Mullen was still a sponsored rider for the Powell-Peralta "Bones Brigade" team, Steve Rocco convinced Mullen to join him in the further development of what would become the first skater-owned skateboard company, World Industries. Mullen was forced to leave his place at Powell-Peralta as a result. He was also persuaded to continue professional skateboarding in the face of the declining popularity of his foundational discipline, freestyle skateboarding. Rocco has stated in an online documentary: "To me a business partner was anybody that, you know, just had excess cash, gullibility, and, ah, absenteeism—Rodney had all of those, and, ah, he bought out John Lucero for six thousand dollars and became a partner."

Globe International operates its own factory to manufacture the skateboards and trucks that it distributes under Dwindle. The DSM (Douglas Street Manufacturing) Premium Woodshop is located in Shenzhen, China, with Rodney Mullen closely involved in production practices from its inception. DSM imports maple logs from Canada's Great Lakes region for the production of wooden skate decks. A 2013 TransWorld SKATEboarding article likened DSM's approach to the sourcing and treatment of wood: “as the sandwich shop that prepares all of their meat from the whole animal versus others who order their cuts from a wholesaler, DSM has the in-house butcher.”

DSM was first publicly announced in 2003 and caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America; concern was raised about job losses. Globe International CEO Matt Hill stated at the time: "When you get down to the labor issues, if we sell a lot more boards, then we'll create jobs here (in the U.S.A.), it'll open a lot more doors.”

In 2015, Dwindle and Globe published the book Unemployable: 30 Years of Hardcore, Skate and Street which included a chapter on Dwindle's history. Launches were held in Melbourne and Los Angeles.

Black Box Distribution

In 2014, skateboard distributor Black Box Distribution, owned by skateboarder Jamie Thomas, was dissolved and some of its brands were transferred to Dwindle. In a June 2014 interview with the Jenkem online publication, Thomas explained that Dwindle would take over "the sales, finance, production and distribution aspects" of the Zero Skateboards and Fallen Footwear brands. Thomas further explained that the brands' employees would remain independent and focus on "the team, marketing and creative aspects" of the brands.

Management

As of April 2014, Hugh "Bod" Boyle is the president of Dwindle Distribution, and Steve Douglas is the vice president—both are former professional skateboarders. Globe International sold Dwindle in 2019.

Brands

Current

As of April 2021, the company distributes the following skateboard brands:

Former

References

References

  1. (August 30, 2019). "Exclusive: Steve Lake and Bod Boyle Talk Dwindle Acquisition". Shop Eat Surf.
  2. lloyd. (June 3, 2012). "The Man Who Souled The World". On-Point.
  3. fasdgrefgagsdasdgasd. (June 22, 2006). "Rodney Mullen Bio Pt 2". Google, Inc.
  4. 30shot. (September 2012). "DSM Video". Vimeo LLC.
  5. Luke Callahan. (November 2013). "Tested Development". Grind Media, LLC.
  6. (January 27, 2004). "Dwindle Makes Moves". GrindMedia.
  7. (December 2015). "Unemployable: 30 Years of Hardcore, Skate and Street". Thames & Hudson Australia Pty Ltd.
  8. (December 4, 2015). "Unemployable: the story of skating success". Niche Media Pty Ltd.
  9. (November 2015). "Interview: Rodney Mullen on being unemployable". ACCLAIM Magazine Pty Ltd.
  10. (October 30, 2015). ""Unemployable" Book Release Party Photos". High Speed Productions, Inc.
  11. (November 12, 2015). "Chris Haslam On The Launch Of Globe's UnEmployable Book". Factory Media.
  12. (June 2014). "THE FUTURE OF ZERO & FALLEN WITH JAMIE THOMAS". Jenkem.
  13. (April 22, 2014). "A Skate Warehouse Day at Dwindle Distribution". Google Inc.
  14. (2014). "Hugh "Bod" Boyle". Skately LLC.
  15. (2014). "Steve Douglas". Skately LLC.
  16. (August 23, 2019). "Globe offloads skate brand, issues trade war warning". The Australian Financial Review.
  17. "Heritage".
  18. "Company site". Dwindle Distribution.
  19. skately. (2012). "A-Team Skateboards". Skately LLC.
  20. toms skateshop. (May 8, 2009). "City stars back in the game". Toms skateshop Amsterdam.
  21. Chris Oldfield. (June 25, 2007). "Media and ASX Release Globe announces the sale of World Industries". Globe International.
  22. (April 13, 2016). "Jamie Thomas on the demise of Fallen Footwear". Jenkem Magazine.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

skateboarding-companiescompanies-based-in-los-angeles-county,-californiael-segundo,-california