Playfish

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title: "Playfish" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["electronic-arts-subsidiaries", "myspace", "companies-based-in-the-royal-borough-of-kensington-and-chelsea", "british-companies-established-in-2007", "british-companies-disestablished-in-2013", "video-game-companies-established-in-2007", "video-game-companies-disestablished-in-2013", "defunct-video-game-companies-of-the-united-kingdom", "video-game-development-companies", "facebook-games", "defunct-companies-based-in-london"] description: "Video game developer" topic_path: "geography/united-kingdom" source: "https://en.wikipedia.org/wiki/Playfish" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Video game developer ::

::data[format=table title="Infobox company"]

Field	Value
name	Playfish Ltd
type	Subsidiary
logo	Playfish logo.png
founded
defunct
fate	Retired
parent	Electronic Arts (2009–2013)
hq_location_city	London, England
hq_location_country	United Kingdom
num_locations	London, San Francisco, Beijing, Oslo (former headquarter)
founders	Kristian Segerstrale
Sebastien de Halleux
Sami Lababidi
Shukri Shammas
industry	Video games, social network service
homepage	playfish.com
::

| name = Playfish Ltd | type = Subsidiary | logo = Playfish logo.png | founded = | defunct = | fate = Retired | parent = Electronic Arts (2009–2013) | hq_location_city = London, England | hq_location_country = United Kingdom | num_locations = London, San Francisco, Beijing, Oslo (former headquarter) | founders = Kristian Segerstrale Sebastien de Halleux Sami Lababidi Shukri Shammas | industry = Video games, social network service | homepage = playfish.com Playfish was a short-lived developer of free-to-play social network games. Playfish was founded in 2007 by Kristian Segerstråle, Sebastien de Halleux, Sami Lababidi, and Shukri Shammas. It closed in 2013. Playfish in the past had tended to attract up to 55 million users a month, with over 37 million users coming from Facebook users.

In October 2008, they secured US$17 million in venture capital funding from Accel Partners and Index Ventures. The company was acquired by Electronic Arts in 2009, with the last of Playfish's games being retired in 2013.

History

Who has the Biggest Brain? was the company's first release. It was one of the first Facebook games to attract millions of daily players, and allowed the company to raise the funding necessary to produce other games. The company made money by selling virtual goods inside its games.

On Monday, 9 November 2009, Electronic Arts announced their acquisition of Playfish for $400 million. The acquisition was initially for $275 million cash and $25 million in equity—with a further $100 million in performance-based bonuses available if the company hits targets set by EA executives. As of February 2013, all four of the original founders have left the company, with Lababidi and Shammas setting up educational developer Mindshapes, and Segerstråle returning to the world of startups.

On 14 June 2013, all of the Playfish-developed games had been retired while Madden NFL 13 Social was retired on 2 September 2013, and can no longer be played on Facebook. The last three games to be retired (Pet Society, The Sims Social, and SimCity Social) were retired on 17 June 2013.

List of games

::data[format=table]

Title	Platform	Released	Retired
Who Has The Biggest Brain?	Facebook
Word Challenge
Bowling Buddies
Pet Society		While it was announced to be retired on 14 June, the game was actually retired on 17 June 2013.
Geo Challenge
Minigolf Party
Restaurant City
Crazy Planets
Country Story
Quiztastic!
Poker Rivals
Gangster City
Hotel City
My Empire
EA Sports FIFA Superstars
Pirates Ahoy!
Madden NFL Superstars
Monopoly Millionaires
World Series Superstars
The Sims Social
NHL Superstars
RISK: Factions
SimCity Social
Madden NFL 13 Social (also available on iOS)
Pet Society Vacation	iOS
Restaurant City: Gourmet Edition
::

Notable games

''Restaurant City''

In Restaurant City, players own a restaurant in a set environment. The goal is to run an exceedingly popular restaurant and increase in restaurant level and dish quality. A restaurant needs at least two employees to function; a chef and a waiter. Through popularity, a restaurant can attract more customers. As a restaurant attracts more customers, it needs more employees. A restaurant gains the ability to hire more employees as it rises in level. The restaurant also grows in size as it gains levels, and can serve drinks and grow certain ingredients in a garden.

At its peak, Restaurant City had more than 18 million monthly active users. This number dropped to 1.8 million by 2012, and the game was retired on 29 June 2012. During the 13th Annual Interactive Achievement Awards, the Academy of Interactive Arts & Sciences nominated Restaurant City for "Social Networking Game of the Year".

''Pet Society''

Main article: Pet Society

In Pet Society, players own virtual pets in a "neighborhood." Players can dress up their pets, decorate their homes, go fishing, cook dishes, and dig for treasures. Gaining "paw points" allows players to eventually level up to Level 100. Players can also send gifts and do a crafting challenge to make an item. It was announced on 15 April 2013, that the game would be retired on 14 June 2013, however it was retired on 17 June 2013, instead.

''Madden NFL Superstars''

Madden NFL Superstars is a spin-off of the popular Madden NFL American football video game series. Players create a team out of current real-life NFL players and compete in 3 different types of games: league games against computer generated teams, scrimmage games against friends, and scrimmage games against real NFL teams. As players progress they collect coins to purchase upgrades to their stadiums, collect fans, hire NFL coaches, and purchase tiered rating level card packs of NFL players to add to their rosters. It was retired on 14 May 2013, while replaced with Madden NFL 13 Social, which retired on 2 September 2013.

''The Sims Social''

Main article: The Sims Social

The Sims Social is a Facebook addition to The Sims franchise. This game took place in a fictional town called Littlehaven. In The Sims Social, players create their own Sim, or character, which they can customize. They can then interact with the Sims of their friends, decorate their home, advance their Sim in their dream job and develop romantic relationships. The game often taking some inspirations based on famous public figures such as Lady Gaga and Elvis Presley. Unlike other The Sims games, only one NPC was introduced and can interact with player's Sim, Bella Goth.

On 9 February 2012, The Sims Social won the Social Networking Game of the Year award at the 15th Annual Interactive Achievement Awards and 15 February 2012, the game was nominated for best online browser game by the British Academy Video Game Awards - a subsidiary of the British Academy of Film and Television Arts. It was announced on 15 April 2013, that the game would be retired on 14 June 2013, however it was retired on 17 June 2013, instead.

''SimCity Social''

Main article: SimCity Social

SimCity Social is a city building game which allows the player to build city. This is the Facebook game version of the SimCity franchise. It was announced on 15 April 2013, that the game would be retired on 14 June 2013, however it was retired on 17 June 2013 instead.

Playfish Cash

Players were eligible to buy "Playfish Cards" at Walmart, Walgreens, and Toys "R" Us stores. Once redeemed on the Playfish website, players earn "Playfish Cash" (PFC) to spend on virtual goods in games.

Prior 19 April 2011, all active Playfish games used a uniform premium currency called "Playfish Cash", and among players it was often called PFC. Playfish Cash could be used for all Playfish games in one. Later, the premium currency was changed into individual cash types for each game.

::data[format=table]

Game	Playfish Cash
Pet Society	Pet Society Cash
Madden NFL Superstars	Football Cash
The Sims Social	SimCash
SimCity Social	Diamonds
NHL Superstars	Hockey Cash
::

Marketing

In August 2011, Playfish was confirmed as the official shirt sponsor of the newly formed, supporter owned English football club AFC Rushden & Diamonds.

Notes

References

References

1. "Business big shot: Kristian Segerstråle, computer games entrepreneur". [[The Times]].
2. "Sébastien de Halleux, me encanta et 30 millions de joueurs". Trends Tendances.
3. "About Playfish company & founders". Playfish.
4. (15 April 2013). "EA shutting down Playfish games".
5. Eric Caoili. "Playfish Social Games Reaching 55 Million Monthly Players". Gamasutra.
6. (2008-10-28). "Playfish Completes $17 Million Financing and Continues Success as Social Games Leader". Playfish.
7. (2008-10-28). "Playfish raises $17 million for Facebook games".
8. "Playfish gets its hooks into social gaming".
9. Chiang, Oliver. (23 February 2010). "EA's Playfish: Big Real-World Sales In Virtual Goods Game". [[Forbes]].
10. Johnson, Bobbie. (9 November 2009). "Playfish sells to Electronic Arts in deal worth up to $400m". [[The Guardian]].
11. "EA to Acquire Playfish for $275 Million". [[The Wall Street Journal]].
12. Stuart Dredge. (16 March 2011). "Mindshapes wants to up the quality of apps for toddlers". [[The Guardian]].
13. Nick Clayton. (31 May 2012). "Mindshapes gets $4 Million to Develop Learning Games". [[The Wall Street Journal]].
14. Kim-Mae Cutler. (27 February 2013). "EA's Digital EVP, Playfish Co-Founder Kristian Segerstrale Departs". TechCrunch.
15. "''Pet Society'' has been retired{{!}}EA Help".
16. "''The Sims Social'' is being Retired{{!}}EA Help".
17. "''SimCity Social'' has been Retired{{!}}EA Help".
18. "''Madden NFL 13 Social'' is being retired{{!}}EA Help".
19. Squires, Jim. (2012-05-01). "The Last Supper: Restaurant City closing its doors on June 29th".
20. "2010 Awards Category Details Social Networking Game of the Year". [[Academy of Interactive Arts & Sciences]].
21. "FAQs - Game-Specific Currency".
22. "Club Sponsors".

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