Mindshapes

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title: "Mindshapes" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["british-companies-established-in-2010"] topic_path: "geography/united-kingdom" source: "https://en.wikipedia.org/wiki/Mindshapes" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox company"]

FieldValue
nameMindshapes
logoMindshapes logo.jpg
logo_size300px
industryInteractive Learning
Electronic Publishing
Online Education
Educational Software
company_typePrivate
key_peopleShukri Shammas (Chairman and Co-Founder)
Chris Michaels (co-CEO)
Nina Pustilnik (co-CEO)
Sami Lababidi (CTO and Co-Founder)
Christian Dorffer (CIO and Co-Founder)
Tareq Naqib (CFO and Co-Founder)
locationLondon, UK
productsMy Story World
homepagehttp://www.mindshapes.com
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|name = Mindshapes | |logo = Mindshapes logo.jpg |logo_size = 300px |industry = Interactive Learning Electronic Publishing Online Education Educational Software |company_type = Private |key_people = Shukri Shammas (Chairman and Co-Founder) Chris Michaels (co-CEO) Nina Pustilnik (co-CEO) Sami Lababidi (CTO and Co-Founder) Christian Dorffer (CIO and Co-Founder) Tareq Naqib (CFO and Co-Founder) |location = London, UK |products = My Story World |homepage = http://www.mindshapes.com}}

Mindshapes is an interactive learning company that creates virtual worlds and apps that help children and adults learn through gameplay. Founded in October 2010, the company is headquartered in London and has offices in Los Angeles and San Francisco. Mindshapes’ products include educational apps for the iPad, iPhone and iPod Touch for children aged 2–12, as well as their flagship product My Story World

Mindshapes secured $5 million (£3.1 million) of Series A funding in November 2011 from the company’s five founders and unnamed angel investors.

Company Background

Mindshapes is led by co-CEOs Chris Michaels and Nina Pustilnik. Other notable staff include Chairman Shukri Shammas; CTO George Taylor, "Chief Ninja" Sami Lababidi; Creative Director Raj Pathmanathan, CIO Christian Dorffer; and CFO Tareq Naqib. Shammas and Lababidi were two of the four co-founders of Playfish, which was acquired by Electronic Arts in November 2009.

Products

Mindshapes looks to “promote learning through a fusion of gaming and educational principles”. The company has a team of advisors specialising in education, including Professor Paul Harris at the Harvard Graduate School of Education. Mindshapes also partners with charities such as the National Literacy Trust.

Mindshapes has published a range of educational children’s apps for the iPhone, iPad and iPod Touch. Aside from My Story World, their apps include The Opposites; Casper’s Scare School; Lingo Zoo; Meteor Math; Hickory Dickory Dock; Jack and the Beanstalk by Mindshapes; Jellytoons Toddler Skills: Bobo’s Birthday Challenge and Tap-a-Tune.

References

References

  1. Ingrid Lunden, ''paidContent:UK'', 1 November 2011, http://paidcontent.co.uk/article/419-education-app-publisher-mindshapes-raises-5-million-inks-content-deals/, retrieved 30 January 2012
  2. Sakuraoka-Gilman, Matt. "Educational game developer Mindshapes receives $5 million in series A funding".
  3. Andy Penfold, ''Mobile Marketing'', 1 November 2011, http://mobilemarketingmagazine.com/content/mindshapes-secures-5m-investment, retrieved 30 January 2012
  4. (2011-09-19). "Mindshapes talks kids' apps, character creation and iPad education". The Guardian.
  5. ''My Story World'', http://www.appsplayground.com/apps/2013/05/02/mindshapes-my-story-world-ipad/, retrieved 02 May 2013
  6. Dredge, Stuart. (2011-11-01). "UK firm Mindshapes raises £3.1m to make its play in the kid-apps market". The Guardian.
  7. "Mindshapes appoints new joint CEOs in executive shuffle".
  8. Ingrid Lunden, ''mocoNews.net'', 1 November 2011, http://moconews.net/article/419-education-app-publisher-mindshapes-raises-5-million-inks-content-deals/, retrieved 23 February 2012
  9. Kane, Yukari Iwatani. "EA to Cut 17% of Staff and Buy Playfish".
  10. Lynch, Gerald. (2011-12-19). "Mindshapes: Bringing learning to life through apps and play".
  11. "Faculty and Staff Directory".
  12. Mindshapes partners, http://www.mindshapes.com/partners/, retrieved 23 February 2012
  13. "iTunes", 2 May 2013, [https://web.archive.org/web/20160305215537/https://itunes.apple.com/au/app/my-story-world/id633414580?mt=8&ign-mpt=uo%3D2], retrieved 2 May 2013
  14. ''Geek Dad Blog'', 9 January 2012, http://geekdad.daddyforever.com/mindshapes-dictionary/, retrieved 23 February 2012
  15. "148Apps » iPhone, iPad, Apple Watch and iPod touch App Reviews and News {{!}} 148Apps".
  16. ''Mummy’s Space'', 20 October 2011, http://www.mummysspace.com/2011/10/review-of-lingo-zoo.html, retrieved 23 February 2012
  17. Forbeck, Matt. "Meteor Math for iOS Makes Math Fast and Fun". Wired.
  18. "Best Apps for Kids: Curated App Lists, & App Reviews".
  19. Kelly, James Floyd. "Trying Out Digital Storybooks With a 4-Year-Old, Part 1: Jack and the Beanstalk". Wired.
  20. Stuart Dredge, ''Apps Playground'', 17 March 2011, http://www.appsplayground.com/apps/2011/03/17/jellytoons-wants-to-train-your-toddler-on-iphone-and-ipad/, retrieved 23 February 2012 {{Dead link. (August 2025)
  21. "Blog by baby: Mindshapes Tap-A-Tune ipad app".

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