Mobexpert
Romanian furniture retail chain
title: "Mobexpert" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["retail-companies-of-romania", "privately-held-companies-of-romania", "romanian-brands"] description: "Romanian furniture retail chain" topic_path: "general/retail-companies-of-romania" source: "https://en.wikipedia.org/wiki/Mobexpert" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Romanian furniture retail chain ::
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | Mobexpert S.R.L |
| logo | Mobexpert Logo.svg |
| logo_size | 225px |
| image | Mobexpert Militari.jpg |
| type | Privately held company |
| foundation | Bucharest, Romania, 1993 |
| location | Bucharest, Romania |
| locations | 32 stores (2013) |
| key_people | Dan Șucu, CEO |
| num_employees | 3,500 (2008) |
| revenue | US$255 million (2007) |
| industry | Retail |
| products | furniture and accessories, houseware |
| homepage | |
| :: |
| name = Mobexpert S.R.L | logo = Mobexpert Logo.svg | image_size = | logo_size = 225px | image = Mobexpert Militari.jpg | type = Privately held company | foundation = Bucharest, Romania, 1993 | location = Bucharest, Romania | locations = 32 stores (2013) | key_people = Dan Șucu, CEO | num_employees = 3,500 (2008) | revenue = US$255 million (2007) | industry = Retail | products = furniture and accessories, houseware | homepage =
Mobexpert is the largest furniture and accessories distributor from Romania, with 36 stores and one of the largest 12 furniture companies in Europe.
History
The company was founded in 1993 by Dan and Camelia Şucu. The two opened their first store in the Unirea Shopping Center where they sold imported furniture.
In 1994 the company opened their first furniture factory where they produced at first office chairs, then couches and later metallic and plastic furniture pieces.
In 1995 the company started to expand the network and started to buy furniture companies as Samus Dej, Ilefor Târgu Mureş and Mobstrat Suceava.
In 2007 the company opened its first store outside Romania in Sofia, Bulgaria. Another store has been opened in Belgrade, Serbia.
In 2007, Camelia Șucu left the business after her divorce from Dan Șucu. She said, in an interview for LIFE.ro, that she had only 40% from the business because of the cultural Romanian thinking: "My exit from Mobexpert was a choice I had to make because I was a minority shareholder, holding 40% of the 18 companies that were part of the Mobexpert group. I accepted this 40% because, at the time, I lacked the necessary legal knowledge and the mindset to understand how important it is to have equal rights, even when your business partner is also your life partner. Business partners must be very careful and ensure that their agreements are properly set up from the beginning so that, if a split becomes necessary, it can be a fair one.".
References
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::