Dedeman

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title: "Dedeman" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["retail-companies-of-romania", "romanian-brands", "companies-based-in-bacău", "hardware-stores"] description: "Romanian home improvement retailer" topic_path: "general/retail-companies-of-romania" source: "https://en.wikipedia.org/wiki/Dedeman" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Romanian home improvement retailer ::

::data[format=table title="infobox company"]

Field	Value
name	Dedeman
logo	Logo Dedeman.png
founded	1992
image	Magazin Dedeman.jpg
hq_location_city	Bacău
hq_location_country	Romania
num_locations	64 stores (2024)
area_served	Romania
revenue
net_income
equity
owner
num_employees	12,113 (2023)
website	https://www.dedeman.ro/
::

| name = Dedeman | logo = Logo Dedeman.png | founded = 1992 | image = Magazin Dedeman.jpg | hq_location_city = Bacău | hq_location_country = Romania | num_locations = 64 stores (2024) | area_served = Romania | revenue = | net_income = | equity = | owner = | num_employees = 12,113 (2023) | website = https://www.dedeman.ro/ Dedeman is a hypermarket chain with 100% Romanian capital offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 65 stores (as of January 2026) in the country. Dedeman was established in 1992.

History

Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.

Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.

Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.

In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.

In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.

In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.

Financial figures

::data[format=table title="Company Metrics{{Cite web |title=Company DEDEMAN SRL tax code 2816464 from Romania |url=https://www.romanian-companies.eu/dedeman-srl-2816464/ |access-date=2025-04-03 |website=www.romanian-companies.eu |language=en}}"]

Year	Store Count	Employees	Turnover (EUR)
2023	59	12,113	2.32b
2022	58	12,245	2.23b
2021	57	11,948	2.02b
2020	54	11,374	1.87b
2019	50	10,769	1.72b
2018	49	10,413	1.54b
2017	48	9,818	1.36b
2016	45	8,421	1.16b
2015	40	7,656	0.96b
2014	41	7,179	0.76b
2013	36	6,489	0.60b
::

References

References

1. "DEDEMAN | alliance-arena.com".
2. https://www.linkedin.com/company/dedeman {{Self-published source. (June 2022)
3. (10 January 2015). "Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest".
4. "Dedeman Magazine - Dedicat planurilor tale".
5. "DIY Chain Dedeman Plans Expansion Abroad | ZF English".
6. (17 March 2020). "Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj".
7. Cristi, Moga. (23 April 2012). "Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea". Ziarul Financiar.
8. Roman, Comitetul Olimpic si Sportiv. "Dedeman, cel mai nou sponsor al COSR".
9. Roman, Comitetul Olimpic si Sportiv. "Team Romania pentru Baku 2015".
10. "Dedeman incheie un contract de sponsorizare cu Simona Halep". Wall-Street.ro.
11. Bogdan, Alecu. "Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual".
12. (2014-03-01). "Retail Market Study Worldwide 2014". Location Group AG.
13. "Company DEDEMAN SRL tax code 2816464 from Romania".
14. (26 September 2017). "Dedeman deschide, la Turda, al 48-lea magazin din rețeaua națională".
15. [https://www.dedeman.ro/spaw2/uploads/files/comunicat-de-presa-deschidere-dedeman-bacau-2.pdf Press release]Dedeman. (in Romanian) {{Webarchive. link. (14 June 2021)
16. [http://www.zf.ro/zf-24/dragos-paval-dedeman-tinerii-antreprenori-vor-schimba-trendul-economiei-11175847 Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei], 30 iulie 2013, ''Ziarul financiar'', accesat la 24 iulie 2014

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