KVGS

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title: "KVGS" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-the-las-vegas-valley", "radio-stations-established-in-1992", "1992-establishments-in-arizona", "beasley-broadcast-group-radio-stations", "country-radio-stations-in-arizona"] topic_path: "general/radio-stations-in-the-las-vegas-valley" source: "https://en.wikipedia.org/wiki/KVGS" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

Field	Value
name	KVGS
city	Meadview, Arizona
country	US
area	Mohave County, Arizona, Clark County, Nevada
branding	107-9 VGS
frequency	107.9 MHz
repeater	102.7 KCYE-HD2 (Boulder City, Nevada)
107.9 KCYE-FM1 (Henderson, Nevada)
airdate	1991 (as KLUK)
format	Hot Adult Contemporary
erp	100,000 watts (horizontal)
2,500 watts (booster)
haat	542.8 m (horizontal)
314.2 meters (booster)
class	C
D (booster)
facility_id	25752
callsign_meaning	K-Vegas
former_callsigns	KLUK (1989–2000)
KVGS (2000–2022)
KCYE (2022-2025)
owner	Beasley Broadcast Group
licensee	Beasley Media Group Licenses, LLC
sister_stations	KCYE, KKLZ, KOAS, KXTE
website	1079vgs.com
licensing_authority	FCC
::

KVGS (107.9 FM, "107-9 VGS") is a radio station licensed to Meadview, Arizona. Owned by Beasley Broadcast Group, it broadcasts a Hot adult contemporary format serving Clark County, Nevada (including the Las Vegas metropolitan area).

The station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is southwest of Lake Mead in Arizona. A fill-in transmitter atop The Strat provides additional coverage in Las Vegas proper.

History

Rhythmic (2002–2005)

Under former ownership of the locally based Desert Sky Media (which also owned KOAS, then a smooth jazz station), the station was V-108, launched in 2002 at first as a Rhythmic Top 40 formatted station. Months later, due to a fierce competition with heritage KLUC and the newly launched KVEG, it shifted to an Urban Adult Contemporary format and carried the Tom Joyner Morning Show and the Michael Baisden show. It was moderately successful but it only lasted for three years.

Alternative (2005–2011)

Riviera Broadcast Group acquired both KVGS and KOAS from Desert Sky, and flipped KVGS on October 21, 2005, to an alternative-based radio station (with a slight lean towards adult album alternative) as Area 108 (Area 107-9 as of October 2007). In September 2009, it re-branded again as 107-9 The Alternative.

Adult hits (2011–2015)

On October 20, 2011, soon after Beasley Broadcast Group bought the station and KOAS, KVGS ended its alternative rock format and flipped to adult hits as 107.9 Bob-FM. This returned the format to Las Vegas since KKJJ flipped from Jack FM to a simulcast of KXNT as KXNT-FM.

Hot adult contemporary (2015–2022)

On January 12, 2015, at 3 p.m., after a skit depicting Bob "selling" the station (and "selling" its library of 1980s music to sister station KKLZ) because he was leaving Las Vegas, the station flipped to hot adult contemporary as Star 107.9. The new format competes primarily with the market leading KMXB. In July, the station subsequently picked up former KMXB morning host Mark DiCiero, but he left the station in March 2016. KVGS then picked up the syndicated "Brooke & Jubal in the Morning" from KQMV in Seattle in July 2016.

Country (2022–2025)

On June 17, 2022, it was announced that KVGS and KCYE would swap formats and call signs at 10 a.m. on June 24, with KVGS' hot adult contemporary format being relaunched as "102.7 VGS", and KCYE's country music format, branded "Coyote Country", moving to 107.9.

Return to Hot AC (2025-)

On November 4, 2025, Beasley announced that KCYE and KVGS would revert to their pre-2022 frequencies on November 13 at Midnight, with 107.9 set to revert to their previous hot adult contemporary format, though now with the previous branding of 102.7's iteration as "107-9 VGS".

Boosters

KCYE operates an on-channel FM booster, KCYE-FM1, which is located on the top of The Strat's tower. It provides fill-in coverage for the immediate Las Vegas area.

Gallery

File:The Stratosphere Las Vegas 2 Bay FM Antenna.jpg|KOAS-FM1 and KCYE-FM1 transmitting antenna atop The Stratosphere, March 2010. File:KVGS-FM1 Coverage.jpg|KCYE-FM1 coverage in comparison of the main KCYE(FM) transmitter.

References

(October 28, 2005). "KVGS/Las Vegas Now Alternative 'Area 108'".
(20 October 2011). "Bob Happens In Las Vegas – RadioInsight".
(12 January 2015). "Las Vegas' Bob Meets A Star".
(July 2015). "Mark Diciero Joins Star 107.9 Las Vegas For Mornings".
(18 July 2016). "Brooke & Jubal Add Star 107.9 Las Vegas".
(17 June 2022). "Beasley To Launch 102.7 VGS & Move Coyote Country In Las Vegas With Multiple Talent Additions".
[https://radioinsight.com/headlines/317288/107-9-coyote-country-102-7-vgs-las-vegas-to-swap-frequencies/ 107.9 Coyote Country, 102.7 VGS Las Vegas to Swap Frequencies]
"Archived copy".
"Archived copy".

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