KPCH

---

title: "KPCH" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-ruston,-louisiana", "radio-stations-in-louisiana", "classic-hits-radio-stations-in-the-united-states", "radio-stations-established-in-1999", "1999-establishments-in-louisiana"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KPCH" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

Field	Value
name	KPCH
logo	KPCH logo.jpg
city	Ruston, Louisiana
country	US
area	Ruston-Grambling
branding	The Peach 99.3
frequency
airdate
format	Classic hits
languages	English
erp	24,500 watts
haat	101 m
class	C3
facility_id	5065
coordinates
callsign_meaning	Peach
former_callsigns	KBDJ (1998–1999)
KNBB (1999–2007)
affiliations	Grambling State Tigers
United Stations Radio Networks
owner	Red Peach Radio
licensee	Red Peach LLC
sister_stations	KNBB, KXKZ, KRUS
webcast	Listen live
website	thepeach993.com
licensing_authority	FCC
::

| name = KPCH | logo = KPCH logo.jpg | city = Ruston, Louisiana | country = US | area = Ruston-Grambling | branding = The Peach 99.3 | frequency = | airdate = | format = Classic hits | languages = English | erp = 24,500 watts | haat = 101 m | class = C3 | facility_id = 5065 | coordinates = | callsign_meaning = Peach | former_callsigns = KBDJ (1998–1999) KNBB (1999–2007) | affiliations = Grambling State Tigers United Stations Radio Networks | owner = Red Peach Radio | licensee = Red Peach LLC | sister_stations = KNBB, KXKZ, KRUS | webcast = Listen live | website = thepeach993.com | licensing_authority = FCC

KPCH (99.3 FM, "The Peach") is a broadcast radio station in the United States. Licensed to Ruston, Louisiana, the station broadcasts a classic hits format. Its broadcast license is held by Red Peach LLC.

First signing on as KNBB in 1999, the station originally had an adult contemporary music format from 1999 to 2005 and broadcast Louisiana Tech University baseball and women's basketball. Then from 2005 to 2006, the station had a sports format featuring ESPN Radio, local high school sports, Louisiana Tech baseball, and Grambling State University football. On the first day of 2007, the original KNBB swapped format and call sign with KPCH, and the new KPCH became an oldies station while continuing to broadcast Grambling State football.

History

As KNBB (1999–2006)

Founded by Ruston Broadcasting in 1998 as KBDJ, the station first signed on as KNBB in May 1999. It was branded "B99.3" and had an adult contemporary music format.

Communications Capital Managers LLC purchased KNBB, KRUS, and KXKZ from Ruston Broadcasting for a combined $2.97 million in August 2001. KNBB added Louisiana Tech University sports to its programming. In the 2001–02 season, KNBB broadcast seven Louisiana Tech Lady Techsters basketball games, followed by three games in 2002–03. For Louisiana Tech Bulldogs baseball, KPCH broadcast 41 games in 2003 and 33 games in 2004. In 2003 and 2004, KNBB broadcast football games for the Cedar Creek School, a Ruston private high school.

In May 2005, KNBB changed to a sports format branded "ESPN Radio 99.3" featuring local sports talk, the ESPN Radio national network, Louisiana Tech baseball, and Grambling State University football.

As KPCH (2007–present)

On January 1, 2007, KNBB swapped its call sign and format with Dubach station KPCH (97.7). The new KPCH became an oldies station branded "The Peach 99.3". In addition to music, KPCH continued to broadcast local high school sports and Grambling State football.

The former sports programming from KNBB days made a temporary return on KPCH beginning April 29, 2020 after the transmitter for the new KNBB was damaged during a thunderstorm. KPCH's music programming temporarily moved to KOUS-LP in Monroe.

Programming

With local hosts in mornings and evenings, KPCH plays classic hits mostly from the 1970s and 1980s. On Sunday nights, KPCH broadcasts America's Greatest Hits, a program hosted by Scott Shannon nationally syndicated by United Stations Radio Networks. KPCH also broadcasts Grambling State University football games.

References

References

1. "Monroe/West Monroe, LA FM Radio Directory". 100000Watts.com.
2. (August 24, 2001). "Transactions".
3. "2001 Radio Schedule". Louisiana Tech University.
4. "Women's Basketball 2002-03 Radio Schedule". Louisiana Tech University.
5. (March 1, 2004). "Baseball Announces 33-game Radio Schedule". Louisiana Tech University.
6. (February 17, 2003). "Tech Baseball Radio Schedule Begins on Tuesday". Louisiana Tech University.
7. (August 29, 2003). "[2003 Prep Football] On your radio". The News-Star.
8. (August 27, 2004). "[Football 2004] On your radio". The News-Star.
9. "Espn 99.3".
10. Deriso, Nick. (May 3, 2005). "Boo-yah! Fans get more ESPN". The News-Star.
11. (May 23, 2006). "Bulldog Baseball to Air on ESPN 99.3". Louisiana Tech.
12. (April 27, 2007). "Today on radio". The News-Star.
13. (September 20, 2008). "Opening drive". The News-Star.
14. Hunsucker, Adam. (April 29, 2020). "Sportstalk 97.7 moves frequencies following storm damage". The News-Star.
15. "Schedule".
16. (April 14, 2021). "How to watch the Bayou Classic between Grambling State, Southern football". The News-Star.
17. "Call Sign History". FCC Media Bureau CDBS Public Access Database.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::