KNBB

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title: "KNBB" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["lincoln-parish,-louisiana", "radio-stations-in-louisiana", "sports-radio-stations-in-the-united-states", "radio-stations-established-in-1984", "1984-establishments-in-louisiana", "sports-in-louisiana"] topic_path: "sports" source: "https://en.wikipedia.org/wiki/KNBB" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

FieldValue
nameKNBB
logoKNBB-FM logo.svg
cityDubach, Louisiana
countryUS
areaRuston micropolitan area
brandingSportstalk 97.7
frequency
airdate
formatSports
languagesEnglish
erp50,000 watts
haat141.4 m
classC2
facility_id5065
coordinates
former_callsignsKPCH (1984–2006)
networkFox Sports Radio
affiliations{{plainlist
ownerRed Peach Radio
licenseeRed Peach LLC
sister_stationsKPCH, KXKZ, KRUS
webcastListen live
website
licensing_authorityFCC
::

| name = KNBB | logo = KNBB-FM logo.svg | city = Dubach, Louisiana | country = US | area = Ruston micropolitan area | branding = Sportstalk 97.7 | frequency = | airdate = | format = Sports | languages = English | erp = 50,000 watts | haat = 141.4 m | class = C2 | facility_id = 5065 | coordinates = | former_callsigns = KPCH (1984–2006) | network = Fox Sports Radio | affiliations = {{plainlist|

KNBB (97.7 FM) is a broadcast radio station in the United States. Licensed to Dubach, Louisiana, the station serves the Ruston, Louisiana area with a sports format branded Sportstalk 97.7. The station's broadcast license is held by Red Peach LLC.

The station was founded by William W. Brown in 1984 as KPCH and broadcast with adult contemporary, easy listening, and oldies music formats in its early history. Brown sold KPCH in 2003 for $1.5 million to Communications Capital Managers. In 2007, the original KPCH switched its call sign and format with sports station KNBB. The new KNBB became the local home of the ESPN Radio network and Louisiana Tech University sports. In 2017, KNBB changed its national network affiliation to Fox Sports Radio.

History

As KPCH (1984–2006)

Founded by William W. Brown, the station first signed on as KPCH on June 4, 1984. It was officially licensed on September 24, 1984 to Dubach, Louisiana. KPCH was originally a music station; the 1987 Broadcasting Yearbook listed its format as adult contemporary. In 1988, KPCH became an easy listening station. By 1992, KPCH added oldies and five hours a week of gospel music. The following year, KPCH changed to a full time 1950s to 1970s oldies format branded "K-Peach 97FM".

Beginning around 2000, KPCH began broadcasting LSU Tigers football games; the affiliation remains active as of 2024.

In April 2003, Communications Capital Managers LLC purchased KPCH from Brown for $1.5 million. Communications Capital rebranded KPCH as "The Peach 97.7".

As KNBB (2007–present)

KPCH swapped formats and call signs with 99.3 KNBB on January 1, 2007. Branded "ESPN 97.7", the new KNBB changed from oldies to sports, carrying a local afternoon talk show, national programming from ESPN Radio, and Louisiana Tech University sports.

In October 2017, KNBB rebranded as "Sports Talk 97.7" and changed its national network affiliation from ESPN to Fox Sports Radio.

On April 29, 2020, the station went silent due to a thunderstorm knocking down its broadcast tower. The station's programming temporarily moved to sister station 99.3 KPCH. KNBB resumed broadcasting on 97.7 on May 12, 2021.

Programming

KNBB has local sports shows in morning and afternoon drive times; other hours have Fox Sports Radio. On game days, KNBB broadcasts live play-by-play coverage of Louisiana Tech Lady Techsters basketball, Louisiana Tech Bulldogs baseball, and LSU Tigers football. KNBB also carries a weekly talk show with the head coaches of Louisiana Tech football and Louisiana Tech Bulldogs basketball during their teams' seasons.

Technical information

KNBB broadcasts with 50 kilowatts of effective radiated power, both horizontally and vertically. The transmitter site for KNBB is in the Unionville section of city of license Dubach, near the intersection of U.S. Route 167 and State Highway 822. The station studios for KNBB and other Red Peach stations are near downtown Ruston, about two-thirds of a mile east of the Louisiana Tech University campus.

References

References

  1. "KPCH Facility Record". United States [[Federal Communications Commission]], audio division.
  2. "1986 Broadcasting Yearbook". Broadcasting Publications.
  3. "1987 Broadcasting Yearbook". Broadcasting Publications.
  4. "1988 Broadcasting Yearbook". Broadcasting Publications.
  5. "1992 Broadcasting Yearbook". Broadcasting Publications.
  6. "Monroe/West Monroe, LA FM Radio Directory". 100000Watts.com.
  7. "1993 Broadcasting Yearbook". Broadcasting Publications.
  8. "LSU Sports Network". LSU.
  9. "LSU Sports Radio Network". LSU.
  10. (April 21, 2003). "Changing Hands". Broadcasting & Cable.
  11. "The Peach 97.7 FM - KPCH, Ruston, LA".
  12. (January 15, 2007). "Techsters on ESPN 97.7 Monday". Louisiana Tech.
  13. "ESPN 97.7 Line Up". ESPN 97.7.
  14. Sportstalk 97.7. (October 2, 2017). "A new era begins today! The all new sportstalk977!". Facebook.
  15. "On Air Schedule". Sportstalk 97.7.
  16. Sportstalk 97.7. (April 29, 2020). "SPORTSTALK 97.7 'S tower falls in Thunderstorm.". Facebook.
  17. Hunsucker, Adam. (April 29, 2020). "Sportstalk 97.7 moves frequencies following storm damage". The News-Star.
  18. "KNBB". FCC Data.
  19. "Daily Schedule". Sportstalk 97.7.
  20. "Louisiana Tech Bulldogs". Learfield.
  21. "Contact Us". Red Peach Live.

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lincoln-parish,-louisianaradio-stations-in-louisianasports-radio-stations-in-the-united-statesradio-stations-established-in-19841984-establishments-in-louisianasports-in-louisiana