CoachUp
American sports coaching company
title: "CoachUp" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["2011-establishments-in-the-united-states", "companies-based-in-boston"] description: "American sports coaching company" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/CoachUp" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary American sports coaching company ::
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | CoachUp |
| logo | CoachUp logo.png |
| logo_size | 200px |
| foundation | |
| location | Boston, Massachusetts, U.S. |
| area_served | Nationwide in the US |
| key_people | Alex Stone (CEO) |
| Jordan Fliegel (President/Founder) | |
| industry | Private sports coaching |
| services | Connects athletes with private coaches |
| num_employees | 24 |
| homepage | |
| :: |
| name = CoachUp | logo = CoachUp logo.png | logo_size = 200px | type = | genre = | foundation = | location = Boston, Massachusetts, U.S. | area_served = Nationwide in the US | key_people = Alex Stone (CEO) Jordan Fliegel (President/Founder) | industry = Private sports coaching | products = | services = Connects athletes with private coaches | revenue = | operating_income = | net_income = | owner = | num_employees = 24 | homepage = | footnotes =
CoachUp is a venture-funded startup company that connects athletes with private coaches.
History
CoachUp was founded in 2011 by former professional basketball player Jordan Fliegel with engineers Arian Radmand and Gabe Durazo. Its site, CoachUp.com, officially launched on May 9, 2012. The firm is headquartered in Boston.
In November 2012, the firm raised a $2.2 million seed round led by venture capital firms General Catalyst Partners and Breakaway Innovation Group. Along with the two VC firms, angel investors including Dharmesh Shah, Ty Danco and Walt Winshall also took part in the funding. In November 2013, it raised a Series A round, this time co-led by Point Judith Capital and General Catalyst Partners. Other investors joining this round were Datapoint Capital, Suffolk Equity Partners, Breakaway, as well as angel investors Paul English and Albert Dobron of Providence Equity Partners. In January 2015, it was announced that former The Princeton Review chief marketing officer John Kelley was appointed as CoachUp's new CEO. In December 2015, Jordan Fliegel left the company to establish a similar venture. In January 2016, the headquarters of the company was moved to the Mount Ida Campus of the University of Massachusetts Amherst.
Recognition and partnerships
In 2011, the Massachusetts Technology Leadership Council awarded CoachUp a Golden Ticket to become a member of the CriticalMass entrepreneur community. In March 2012, Jordan Fliegel took 1st Place at the Microsoft Ultra Light Startup pitch competition in Cambridge, MA. Shortly after its launch, CoachUp was selected to participate in the MassChallenge 2012 Accelerator Program and was later announced as $50k Gold Winner. Concurrently, the firm joined TechStars Boston as a member of the Fall 2012 class. On October 25, 2012, HubSpot CTO and founder Dharmesh Shah invested in CoachUp. On February 22, 2013, CoachUp was named a finalist in the Sports & Fitness category of BostInno's "50 ON FIRE" Awards.
CoachUp is the official private coaching partner of the Positive Coaching Alliance. the company launched an annual scholarship program for student athletes in June 2013.
Athlete Advisory Council
CoachUp established their Athlete Advisory Council in early 2014 with the purpose of partnering with current and former professional athletes to improve and develop connections between athletes and coaches. It was announced in May 2014 that Philadelphia 76ers Center Nerlens Noel joined the Athlete Advisory Council. Soon after, Cam Neely, president of the Boston Bruins became its second member. In September 2014, CoachUp announced that New England Patriots Wide Receiver Julian Edelman joined the Athlete Advisory Council by releasing a short video of Edelman reading his 2009 NFL draft scouting report.
References
References
- (November 14, 2012). "CoachUp scores a $2.2M Series A from General Catalyst". PandoDaily.
- Clark, Patrick. (July 15, 2013). "Connecting Tomorrow's All-Stars With Private Coaches". Bloomberg Businessweek.
- (May 9, 2012). "CoachUp Launches to Connect Athletes with Private Coaches". BetaKit.
- Castellanos, Sara. (January 8, 2015). "Former Princeton Review exec is now CoachUp's new CEO". Boston Business Journal.
- "CoachUp founder leaves to 'duplicate success' with another startup".
- "CoachUp Becomes First Innovation Space Resident at Mount Ida Campus of UMass Amherst".
- (November 29, 2011}}{{Dead link). "Welcoming CoachUp to CriticalMass!".
- Van Sack, Jessica. (March 23, 2012). "Pitches to VCs heat up; Startups compete".
- "MassChallenge Announces Final 26 Startups for 2012".
- Kirsner, Scott. (August 23, 2012). "TechStars Boston announces startups accepted into its fall 2012 class". boston.com.
- Kirsner, Scott. (October 25, 2012). "Investor panel at FutureM conference puts $442,000 into five startups: Timbre, NBD Nanotechnologies, Jebbit, CoachUp, and Sidewalk". boston.com.
- "Introducing the 50 on Fire Finalists For Dining & Retail, Sports & Fitness and Arts & Entertainment". Bostinno.
- "Trusted Resources of the Positive Coaching Alliance". Positive Coaching.
- (June 10, 2013). "CoachUp Announces 3 Annual Scholarships to Help Student-Athletes Advance to College". BostInno.
- (October 16, 2014). "Patriots' Julian Edelman Works Hard to Prove Pre-Draft Scouting Reports Wrong".
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