HubSpot

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title: "HubSpot" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["technology-companies-based-in-the-boston-area", "companies-based-in-cambridge,-massachusetts", "marketing-companies-established-in-2006", "digital-marketing-companies-of-the-united-states", "search-engine-optimization", "software-companies-based-in-massachusetts", "web-analytics", "marketing-software", "companies-listed-on-the-new-york-stock-exchange", "2006-establishments-in-massachusetts", "customer-relationship-management-software-companies", "software-companies-of-the-united-states", "2014-initial-public-offerings"] description: "American software company" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/HubSpot" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American software company ::

::data[format=table title="Infobox company"]

Field	Value
name	HubSpot, Inc.
logo	HubSpot Logo.svg
type	Public
traded_as
founders
key_people
num_employees	8,246 (2024)
industry	Software
revenue	(2024)
operating_income	(2024)
net_income	(2024)
assets	(2024)
equity	(2024)
website
location_city	Cambridge, Massachusetts, U.S.
foundation
footnotes
::

| name = HubSpot, Inc. | logo = HubSpot Logo.svg | type = Public | traded_as = | founders = | key_people = | num_employees = 8,246 (2024) | industry = Software | revenue = (2024) | operating_income = (2024) | net_income = (2024) | assets = (2024) | equity = (2024) | website = | location_city = Cambridge, Massachusetts, U.S. | foundation = | footnotes =

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. The global headquarters is in Cambridge, MA.

History

The company grew from $255,000.00 in revenues in 2007 to $15.6 million in 2010. Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites for each visitor. According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees."

HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, requesting to be listed on the New York Stock Exchange under the ticker symbol HUBS. They raised more than $140 million by selling shares for $25, which then peaked at $840 in November 2021.

In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.

On January 31, 2023, HubSpot announced the first layoffs in the company's history. Affecting approximately 500 employees, this layoff eliminated 7% of its total workforce. On the same day, HubSpot also announced plans to restructure its Cambridge campus, centralizing operations within a nearby office the company had already been leasing.[[File:HubSpot HQ Office Interior.jpg|alt=A photo of an open office floorplan. Exposed brick office. HubSpot's Cambridge HQ|thumb|361x361px|Interior view of HubSpot's office space at its Cambridge HQ]]

Hubspot announced its acquisition of B2B intelligence firm Clearbit in November 2023.

In September 2023, HubSpot announced the launch of HubSpot AI, an AI-powered service for marketing, sales and service departments, and the relaunch of Sales Hub.

In April 2024, Reuters reported that Google was considering a bid to acquire HubSpot. The report led to shares of the company spiking by 5%. This news garnered a mixed response from industry leaders and users, 48% said they would be triggered to consider alternative software. In July, it was reported that Google had given up on its effort to acquire the company.

In December, 2024, HubSpot acquired Frame AI.

Software and services

HubSpot Marketing Software provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization.{{cite news | last =McCarthy | first =Kevin | title =The Tech Behind HubSpot | newspaper =BostInno | date =May 26, 2011 | url =http://bostinno.com/2011/05/26/the-tech-behind-hubspot/ | access-date =February 27, 2012 }}

In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. One such tool, the Marketing Grader, assessed and scored website performance.{{cite news | last =Gomer | first =Gregory | title =HubSpot Marketing Grader Launches: We Put 30 Boston Startups Head to Head #Deathmatch | newspaper =Bostinno | date =December 6, 2011 | url =http://bostinno.com/2011/12/06/hubspot-marketing-grader-launches-we-put-30-boston-startups-head-to-head-deathmatch/ | access-date =February 27, 2012 }} The company introduced a Twitter tracking feature in 2011.{{cite news | last =Gomer | first =Gregory | title =HubSpot Powers Useful Tool to Track ReTweets, Suffers Unfortunate Name: WhoretweetedMe | publisher =BostonInno | date = August 10, 2011 | url =http://bostinno.com/2011/08/10/hubspot-powers-useful-tool-to-track-retweets-suffers-unfortunate-name-whoretweetedme/ | access-date =February 27, 2012 }}{{cite news | last =Dugan | first =Lauren | title =Find Out Which Influencers Retweeted You | publisher =MediaBistro | date =August 16, 2011 | url =https://www.adweek.com/performance-marketing/find-out-which-influencers-retweeted-you/ | access-date =February 27, 2012 | archive-url =https://web.archive.org/web/20120114134803/http://www.mediabistro.com/alltwitter/find-out-which-influencers-retweeted-you_b12750 | archive-date =January 14, 2012 | url-status =live

In September 2025, HubSpot announced new features and updates, including Breeze AI Agents and the Breeze Assistant, a Data Hub, and SMART CRM improvements.

HubSpot CRM Free

The company launched HubSpot CRM Free in 2014. The CRM product tracks and manages interactions between a company and its customers and prospects.

Marketing Hub

HubSpot's AI-powered Marketing Hub integrates customer relationship and social media management, campaign automation, and email marketing. Usability features were added to the marketing tool in 2020. As of 2023, there are four service tiers (Free, Starter, Professional, and Enterprise). Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies. The Enterprise version allows access to more contacts, revenue reporting, custom event automation, and campaign reporting.

Content Hub

HubSpot's AI-powered Content Hub (formerly CMS Hub) is used for content creation such as blog post and image creation, as well as web development. Features of Content Hub include A/B testing, AI blog writing, landing page and website optimization, brand voice, and content remixing. HubSpot's Website Migration Service makes websites compatible with Content Hub.

Data Hub (formerly Operations Hub)

HubSpot launched Data Hub, formerly known as Operations Hub, in 2021 as an extension of the customer relationship management tool.

Sales Hub

Sales Hub launched in 2014 and received a major update in 2023. The Enterprise tier intended for large businesses launched in 2018. Features of Sales Hub include automation, lead conversion and scoring, smart notifications, and custom reporting, as well as duplicate detection, list segmentation, messaging, shared calendars and inboxes, and integration with social media platforms. The platform integrates with email providers including Gmail and Outlook. Sales Hub supports electronic signature software and multiple currencies.

In 2020, Sales Hub's Enterprise tier began offering configure, price and quote software and connectors to accounting systems. In 2023, Sales Hub began offering AI Forecasting, an artificial intelligence tool that "improves the accuracy of future sales projections by tapping into HubSpot's predictive AI and historical sales feature", according to TechTarget.

Service Hub

HubSpot's customer service software, Service Hub (previously known as Customer Hub) was announced in 2017, moved out of beta testing in 2018, and was updated in 2022. The contact center platform provides self-service automation, Twilio telephony, as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times.

Smart CRM

HubSpot's Smart CRM uses the Breeze artificial intelligence (AI) sales tool. There are multiple tiers offering various features such as analytics, conversation analysis, custom reporting, forecasting, payment processing, and video messaging. ChatSpot uses ChatGPT to combine data from Smart CRM to answer a user's questions about business prospects and clients. Smart CRM can also be used to create marketing content and messages. It can import data from LinkedIn because of HubSpot's partnership with the social networking service. A partnership between HubSpot and Amplitude, Inc. combines Smart CRM with the digital analytics company's customer behavior data.

HubSpot Academy

HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. Some of the courses offer certifications. In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses" and "an industry-leading learning center for all things CRM", respectively.

Tech industry reviews

HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach.{{cite news | last =Roush | first =Wade | title =Online Marketing for Dummies—and for People with Better Things to Do | newspaper =Xconomy | date =August 24, 2007 | url =http://www.xconomy.com/boston/2007/08/24/online-marketing-for-dummies-and-for-people-with-better-things-to-do/

Conferences

HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston. In 2019, HubSpot hosted its largest conference in the event's history, with a record of over 26,000 attendees from 110 countries.{{cite news | title =Takeaways from HubSpot INBOUND 2018 | newspaper =CMS Newswire | date =February 7, 2019 | url =https://www.cmswire.com/digital-marketing/takeaways-from-hubspot-inbound-2018/

Controversy

In July 2015, HubSpot's CMO, Mike Volpe, was dismissed for violating HubSpot's code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons. According to an article in The Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published.

In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security. Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims.

Reception

The Boston Business Journal named HubSpot a "Best Place to Work in 2012".{{cite news | last =Regan | first =Keith | title =HubSpot's West Coast attitude gets talent | newspaper =Boston Business Journal | date =June 10, 2011 | url =http://www.bizjournals.com/boston/print-edition/2011/06/10/hubspots-west-coast-attitude-gets.html | access-date =February 27, 2012 }} In 2015, the company was named the best large company to work for in Massachusetts by The Boston Globe. | title =8 companies with the best vacation perks | newspaper =CNN Money | date =June 6, 2011 | url =https://money.cnn.com/galleries/2011/pf/jobs/1105/gallery.best_vacation_policies.fortune/5.html | access-date =February 27, 2012 | archive-url =https://web.archive.org/web/20120428064157/http://money.cnn.com/galleries/2011/pf/jobs/1105/gallery.best_vacation_policies.fortune/5.html | archive-date =April 28, 2012 | url-status =dead | df =mdy-all In 2017, HubSpot was named seventh by CNBC as one of the best places to work. Glassdoor named HubSpot the best place to work in 2020 and the #2 best place to work in 2022. In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software products based on user reviews and ratings.

References

References

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