América Televisión

History

The origins of América Televisión date to 1942, when the first radio network with private capitals in Peru, Compañía Peruana de Radiodifusión, S.A., whose owners were José Bolívar, Jorge Karković and Antonio Umbert, was formed. The network was made up of Radio Lima, Radio América, Radio Callao, Radio Miraflores, Radio Goicochea, Radio Délcar, Radio Universal, Radio Continental de Arequipa, Radio Huancayo, Radio Huánuco and Radio Cuzco (all shut down except Continental and Radio América). Its motto, at the time, was La organización de radio más poderosa de la costa del Pacífico Sur. The network's main stations were Radio Lima and Radio América.

Between 1943 and 1945, several changes at the company took place. Radio Miraflores and Radio Callao separated from the network, Radio Lima was sold to the Aramburú brothers; Bolívar and Karković leave the company in 1944, Radio América fell under Antonio Umbert and Nicanor González Vásquez, later founders of the television channel,** and Radio Goicochea was sold to Genaro Delgado Brandt who, later, would relaunch the station as Radio Central.

In early 1955, Nicanor González and Antonio Umbert obtained a license to broadcast on VHF channel 4. Equipment was acquired from the Radio Corporation of America, whereas technical and production support was acquired from the National Broadcasting Company.

After the building of the headquarters and the installation of the studio and transmission equipment and a few technical delays, América Televisión, channel 4, began its test broadcasts on 27 October 1958 with a broadcast of little more than five minutes which featured an interview in the studios of the channel to Colombian Luz Marina Zuluaga, winner of the Miss Universe pageant. Its callsign was OAY-4D. Other test broadcasts were conducted in the weeks that followed.

The official channel launch occurred on 15 December the same year carrying the branding Radio América TV Channel 4 – it is today marked as the channel anniversary. Attending the first broadcast was then-Peruvian president Manuel Prado Ugarteche.

Programming

Main article: Telenovelas on América Televisión

Main article: List of programs broadcast by América Televisión

Services

América tvGO

Created in 2012. Is an OTT platform with composed program of series, magazine and exclusive contents. The service is paid and the user must subscribe to be able to watch the network's productions and transmedia interactions such as receiving communication from some characters and voting in game shows.

References

References

1. (15 December 1981). "Los 23 abriles del 4". El Comercio.
2. "América tvGO gratis: Lo que debes saber tras liberarse contenido por una semana más".
3. Vásquez, Guillermo. (4 July 2015). "Transmediación en la televisión peruana". Conexión.