WZRT

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Radio station in Rutland, Vermont

title: "WZRT" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-vermont", "contemporary-hit-radio-stations-in-the-united-states", "pamal-broadcasting", "1974-establishments-in-vermont", "radio-stations-established-in-1974", "rutland,-vermont"] description: "Radio station in Rutland, Vermont" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WZRT" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Rutland, Vermont ::

::data[format=table title="Infobox radio station"]

Field	Value
name	WZRT
logo	Z97.1 Logo.jpg
city	Rutland, Vermont
country	US
area	South Central Vermont
branding	Z97.1
frequency	97.1 MHz
airdate
format	Top 40–CHR
erp	1,150 watts
haat	790 m
class	C2
licensing_authority	FCC
facility_id	25741
coordinates
callsign_meaning	"Z97 Rutland"
former_callsigns	WRUT (1974–1989)
affiliations	Premiere Networks
owner	Pamal Broadcasting
licensee	6 Johnson Road Licenses, Inc.
sister_stations
webcast	Listen Live
website	z971.com
::

WZRT (97.1 FM) is a Top 40 (CHR) radio station. Licensed to Rutland, Vermont, the station serves the Lebanon-Rutland-White River Junction area of Vermont and New Hampshire. The station is currently owned by Pamal Broadcasting.

History

The station first signed on in 1974 as WRUT. It was owned by Vermont Radio, Inc. and was a sister station to WSYB (1380 AM). The call letters referred to its city of license, Rutland, Vermont.

It took the WZRT call sign in 1989. Z97 branded itself as "The Official Ski Station" and later on as "The Official Ski and Ride Station". Z97 broadcast live from restaurants and nightclubs throughout Killington. In particular, Z97 began a long relationship with two of Killington's largest and famous nightclubs with nightly and apres-ski live broadcasts throughout ski season.

All Communications eventually sold out to H & D Media, which eventually became Excalibur Media. Z97 expanded its winter advertising base to include Okemo, Bromley, Magic Mountain, Sugarbush, West Mountain, and Stratton Mountain. During the late 1990s, Z97 would broadcast the popular "Stratton Mountain Ski and Ride Show" live every Saturday morning from Stratton Mountain from 7 to 10am.

From 2003 until the middle of 2007, WZRT was in the process of being acquired by Catamount Radio, but never eventually came to fruition. On July 3, 2003, under the ownership of Clear Channel Communications, the station changed its identity to KISS-FM, following the already popular station name from other markets. In May 2006, Albany, New York-based Pamal Broadcasting acquired KISS-FM in a swap of stations with Clear Channel.

In 2007, Pamal returned WZRT to Z97. In early 2008, the station rebranded as Z97.1, adding the syndicated Bob and Sheri morning show from WLNK in Charlotte, North Carolina. In 2011, the show was transferred over to WJJR, co-owned by Catamount Radio. In its place, Elvis Duran and the Morning Show began broadcasting weekday mornings, syndicated from WHTZ in New York City. On April 2025, that show was replaced by The TJ Show, a syndicated show hosted by former Elvis Duran and the Morning Show member TJ Taormina.

References

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::