WWWX

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Radio station in Oshkosh, Wisconsin

title: "WWWX" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-wisconsin", "alternative-rock-radio-stations-in-the-united-states", "modern-rock-radio-stations-in-the-united-states", "radio-stations-established-in-1967", "1967-establishments-in-wisconsin", "cumulus-media-radio-stations"] description: "Radio station in Oshkosh, Wisconsin" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WWWX" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Oshkosh, Wisconsin ::

::data[format=table title="Infobox radio station"]

Field	Value
name	WWWX
logo	File:WWWX2020.png
city	Oshkosh, Wisconsin
area	Appleton-Oshkosh
branding	96.9 The Fox
frequency	96.9 MHz
airdate	(as WMKC at 96.7)
format	Alternative rock
erp	6,000 watts
haat	100 meters
class	A
facility_id	50052
coordinates
callsign_meaning	Was paired with WXWX in Green Bay
former_callsigns
former_frequencies	96.7 MHz (1967–1991)
affiliations	Compass Media Networks
owner	Cumulus Media
licensee	Cumulus Licensing, LLC
sister_stations
webcast
website
licensing_authority	FCC
::

WWWX (96.9 FM, "96.9 The Fox") is an alternative rock formatted radio station licensed to Oshkosh, Wisconsin, that serves the Appleton-Oshkosh area. The station is owned by Cumulus Media. The station shares a transmitter site with WNAM located along I-41.

History

The station signed on January 30, 1967, as WMKC, operating on 96.7 FM under the ownership of Kimball Broadcasting. In 1968, the station became an affiliate of the ABC FM network. By 1971, WMKC had a middle of the road format, and devoted 20 hours a week to jazz music. The station changed its affiliation to the Mutual Broadcasting System in 1978; by then, programming also included three hours of classical music.

Kimball Broadcasting, a subsidiary of the Miles Kimball mail order company, sold WMKC to Cummings Communications for $400,000 in 1980. The new owners changed the call letters of the station to WAHC, which at the time carried a beautiful music format. Several short lived format changes came through the station after the sale. WAHC tried an album oriented rock format which did not attract listeners, then by December 1982 switched back to middle of the road. In September 1983, facing audience ratings of less than 1% of the market, it made another format switch, this time to contemporary hit radio under the moniker "SuperHit 97"; the station was affiliated with the RKO Radio Network and competed with WIXX. WAHC kept this format until 1987, when it switched to modern country. ODON Communications bought the station in 1988 and changed its call letters to WUSW in 1989. In 1991, a reallocation of various FM frequencies in Wisconsin moved WUSW to 96.9 FM.

In January 1997, WUSW and WNAM were sold to Value Radio Corporation, who in turn sold them to Cumulus Media on August 31, 1997. On April 1, 1999, the station began simulcasting a rock format, branded "The Fox", with WEZR (107.5 FM) in Green Bay and changed its call letters to WWWX. The simulcast ended in 2003, when the Green Bay station (which had become WXWX) took on the sports radio format of WDUZ; the "Fox" format would continue on WWWX.

After Cumulus Media swapped its Green Bay radio stations to Clear Channel Communications for two stations in Cincinnati and entered into a local marketing agreement to retain control of the Green Bay stations (which Cumulus reacquired in 2013), WWWX, along with WZNN in Allouez, Wisconsin, was placed into a trust, WI Radio, LLC, that was required to sell the stations. In 2013, WWWX was transferred to another trust, Current Radio, LLC. After Cumulus moved WOGB's city of license from Kaukauna (part of the Appleton market) to Reedsville (part of the Green Bay market) in August 2013, Cumulus was able to reacquire WWWX in 2017.

References

(July 2025). "Broadcasting & Cable Yearbook 1998".
Fybush, Scott. "Towers from the North Country: The Big Trip, 2005".
(July 2025). "1968 Broadcasting Yearbook".
(July 2025). "1969 Broadcasting Yearbook".
(1972). "1972 Broadcasting Yearbook".
(July 2025). "Broadcasting Yearbook 1979".
(January 7, 1980). "Changing Hands". [[Broadcasting & Cable.
(June 2, 1980). "Call Letters". [[Broadcasting & Cable.
Richards, Tom. (December 21, 1982). "Back and Forth With Radio Station Formats". The Post-Crescent.
Richards, Tom. (January 6, 1984). "Oshkosh's WAHC tries old '40' formula". The Post-Crescent.
Kowalski, Joe. (June 22, 1986). "WIXX and WAHC appeal to the boom box crowd". Fond du Lac Commonwealth Reporter.
(1981). "Broadcasting/Cable Yearbook 1981".
(1988). "Broadcasting/Cablecasting Yearbook 1988".
(1990). "The Broadcasting Yearbook 1990".
"Call Sign History (WWWX)". [[Federal Communications Commission]].
(May 27, 1991). "For The Record". [[Broadcasting & Cable.
(June 26, 1998). "Cumulus Media Inc. prospectus". [[NASDAQ]].
(April 9, 1999). "Rumbles, Pt. 1". [[Radio & Records]].
Bob Lowe, "Once-dominant country station makes a surprising switch to rock format," ''The Post-Crescent'', April 4, 1999.
(October 7, 2003). "WDUZ back on FM band - with sports". [[Green Bay News-Chronicle]].
(March 16, 2009). "Cumulus Media Inc. Form 10-K". [[Securities and Exchange Commission]].
(February 13, 2017). "National Player Converts LMA To Buy". Radio Business Report.

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