WVEZ

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Radio station in St. Matthews–Louisville, Kentucky

title: "WVEZ" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-louisville,-kentucky", "radio-stations-established-in-1966", "1966-establishments-in-kentucky", "hot-adult-contemporary-radio-stations-in-the-united-states", "st.-matthews,-kentucky"] description: "Radio station in St. Matthews–Louisville, Kentucky" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WVEZ" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in St. Matthews–Louisville, Kentucky ::

::data[format=table title="Infobox radio station"]

Field	Value
name	WVEZ
logo	file:WVEZLogo.png
image	SummitMedia office in Louisville, Kentucky.jpg
caption	Office in Louisville
city	St. Matthews, Kentucky
area	Louisville metropolitan area
branding	Mix 106.9
frequency	106.9 MHz
translator
airdate	(as WKRX)
format	Hot adult contemporary
subchannels	HD2: Christian preaching
erp	24,500 watts
haat	204 meters
class	B
facility_id	53595
coordinates
callsign_meaning	former eazy listening format
former_callsigns	WKRX (1966–74)
WVEZ (1974–88)
WVEZ-FM (1988–99)
owner	SummitMedia
licensee	SM-WVEZ, LLC
sister_stations	WQNU, WRKA, WSFR
webcast
(HD2)
website
(HD2)
licensing_authority	FCC
::

WVEZ (106.9 FM) is a commercial hot adult contemporary radio station licensed to serve St. Matthews, Kentucky. Owned by SummitMedia, the station covers much of the Louisville metropolitan area. The WVEZ studios are located in Downtown Louisville, while the station transmitter resides in nearby New Albany. Besides a standard analog transmission, WVEZ broadcasts over a single HD Radio channel, and is available online.

History

The station signed on the air in April 1967 as WKRX in Louisville, airing the automated "Young Sound" format, a blend of soft adult contemporary and easy listening music from CBS Radio. It switched to a Schulke-produced Beautiful Music format in 1970. In 1974, it was acquired by Stoner Broadcasting and its call sign changed from WKRX to WVEZ. The EZ in the call letters represented the easy listening format.

The station continued to play the Schulke format until 1984, but remained Beautiful Music until 1986. In April 1986, the station switched to a satellite-delivered Soft Adult Contemporary format, before going with live disc jockeys and local programming in 1989. The station rebranded from "EZ107" to "Lite 106.9" in 1993. In 1999, the station was acquired by the Atlanta-based Cox Radio, Inc.

WVEZ's call letters were changed to WVEZ-FM in 1988. Its AM sister station at 790 kHz, now WKRD, changed its call sign to WVEZ. 106.9 remained WVEZ-FM until December 7, 1999.

WVEZ began a tradition in 1999 in which it flipped to exclusively Christmas music during the holiday season. The tradition continues to this day.

On July 20, 2012, Cox Radio, Inc. announced the sale of WVEZ and 22 other stations to SummitMedia LLC for $66.25 million. The sale was consummated on May 3, 2013. SummitMedia moved WVEZ's city of license from Louisville to St. Matthews, Kentucky, although the studios and transmitter remained in place.

On January 4, 2016, WVEZ rebranded from "Lite 106.9" to "106.9 Play."

On October 5, 2020, WVEZ flipped to Christmas music. While WVEZ has typically been one of the nation's earliest flippers (occasionally flipping in late October), the unusually early change to Christmas music is in part to provide a diversion during the COVID-19 pandemic in the United States. WVEZ was the third station to change that year, with two other early changing stations also citing COVID-19 for the exceptionally early holiday music.

At midnight on March 8, 2021, WVEZ shifted to Hot AC under the name “Mix 106.9”. The shift eliminated all music from before 2000 in their playlist.

On December 26, 2025, after their annual Christmas music run, WVEZ shifted back to AC while retaining the "Mix 106.9" branding. This shift readded 90's music into their catalog.

Previous logo

::figure[src="https://upload.wikimedia.org/wikipedia/commons/5/5f/WVEZ_logo.png"] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/b/b8/WVEZ_106.9PLAY_logo.png"] ::

References

"WVEZ Facility Record". United States [[Federal Communications Commission]], audio division.
"HD Radio Station Guide". iBiquity.
[https://www.americanradiohistory.com/Archive-BC-YB/1970/B%20Radio%20All%20BC%20YB%201970%20All-3.pdf Broadcasting Yearbook 1970 page B-84]
"Welcome to LKYRadio - Classic Louisville, Kentucky Radio - WVEZ Page".
[https://www.americanradiohistory.com/Archive-BC-YB/2005/Radio-All-2005-BC-YB.pdf Broadcasting & Cable Yearbook 2005 page D-230]
"WVEZ Call Sign History". United States [[Federal Communications Commission]], audio division.
(2016-11-09). "Louisville radio station playing holiday music now through Christmas night".
(2012-07-20). "Cox Puts Clusters Up For Sale".
(2013-05-06). "Cox Sells Stations In Six Markets To Two Groups".
(2016-01-04). "Play Time In Louisville".
"WVEZ Louisville Makes Early Move to Christmas Music".
"SummitMedia Mixes Up Louisville".
"Listen to the NEW Sound of MIX 1069".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::