WVBX
Radio station in Spotsylvania, Virginia
title: "WVBX" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["contemporary-hit-radio-stations-in-the-united-states", "radio-stations-in-virginia", "radio-stations-established-in-1988", "1988-establishments-in-virginia", "connoisseur-media-radio-stations"] description: "Radio station in Spotsylvania, Virginia" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WVBX" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Radio station in Spotsylvania, Virginia ::
::data[format=table title="Infobox radio station"]
| Field | Value |
|---|---|
| name | WVBX |
| logo | Live 99.3 WVBX logo.png |
| logo_size | 150px |
| city | Spotsylvania, Virginia |
| country | US |
| area | Fredericksburg, Virginia |
| branding | Live 99-3 |
| frequency | 99.3 MHz |
| airdate | |
| format | Contemporary hit radio |
| erp | 3,000 watts |
| haat | 100 m |
| class | A |
| facility_id | 22484 |
| coordinates | |
| callsign_meaning | Vibe (previous branding) |
| former_callsigns | |
| affiliations | |
| owner | Connoisseur Media |
| licensee | Alpha Media Licensee LLC |
| sister_stations | |
| webcast | |
| website | |
| licensing_authority | FCC |
| :: |
| name = WVBX | logo = Live 99.3 WVBX logo.png | logo_size = 150px | city = Spotsylvania, Virginia | country = US | area = Fredericksburg, Virginia | branding = Live 99-3 | frequency = 99.3 MHz | airdate = | format = Contemporary hit radio | erp = 3,000 watts | haat = 100 m | class = A | facility_id = 22484 | coordinates = | callsign_meaning = Vibe (previous branding) | former_callsigns = | affiliations = | owner = Connoisseur Media | licensee = Alpha Media Licensee LLC | sister_stations = | webcast = | website = | licensing_authority = FCC WVBX (99.3 FM Live 99-3) is a commercial radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Connoisseur Media LLC, through licensee Alpha Media Licensee LLC. It airs a contemporary hit radio format.
History
::figure[src="https://upload.wikimedia.org/wikipedia/commons/c/c8/WYSK-FM_(2002-2008).png" caption="Logo used for WYSK-FM from March 4, 2002 to January 7, 2008."] ::
The station first launched on January 26, 1988, with the call sign WYND-FM. It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the urban contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.
In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an adult contemporary format. On March 4, 2002, WYSK-FM flipped to alternative rock, branded as "99.3 WYSK – The Rock Alternative".
At noon on January 7, 2008, WYSK-FM dropped its alternative format and switched to rhythmic contemporary with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008, to go along with the new moniker "The Vibe".
::figure[src="https://upload.wikimedia.org/wikipedia/commons/4/4a/WVBX-FM_2014.png" caption="Logo used until 2018"] ::
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC. The purchase was consummated on May 1, 2015, at a price of $8.1 million.
On June 1, 2018, WVBX rebranded as "Live 99-3". The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.
Alpha Media was acquired by Connoisseur Media in September 2025.
References
References
- "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- "WVBX Facility Record". [[Federal Communications Commission]], audio division.
- [http://www.insideradio.com/free/format-flips-brings-sports-to-asheville-rock-to-boise/article_da19a624-6e07-11e8-8ba1-dff6b46fad69.html ''Inside Radio'' "Format Flips" June 12, 2018]
- [https://www.americanradiohistory.com/Archive-BC-YB/1989/B-2%20Radio%20Neb%20to%20Terr%201989-5.pdf Broadcasting Yearbook 1989 page B-314]
- (June 5, 2010). "WVBX 99.3 257A". VARTV.com.
- (January 23, 2015). "Alpha Media To Purchase Free Lance-Star Radio Stations". All Access Music Group.
- [https://radioinsight.com/headlines/168741/wvbx-relaunches-as-live-99-3/ WVBX Relaunches as Live 99.3] Radioinsight - June 1, 2018
- "Alpha Media, Fredericksburg Launches LIVE 99.3".
- (September 4, 2025). "Introducing The New Connoisseur Media". RadioInsight.
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