WVBF

---

title: "WVBF" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["middleborough,-massachusetts", "radio-stations-in-massachusetts", "mass-media-in-plymouth-county,-massachusetts", "news-and-talk-radio-stations-in-the-united-states", "radio-reading-services-of-the-united-states", "radio-stations-established-in-1992", "1992-establishments-in-massachusetts"] description: "Radio station in Middleborough Center, Massachusetts" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WVBF" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Middleborough Center, Massachusetts ::

::data[format=table title="Infobox radio station"]

Field	Value
name	WVBF
city	Middleborough Center, Massachusetts
country	US
area	Middleborough–Taunton
branding	AM 1530 WVBF
frequency	1530 kHz
translator
airdate	March 31, 1992
format	News/talk, radio reading service
power
class	D
facility_id	63403
coordinates
callsign_meaning	Virginia B. Fairbanks, wife of owner of unrelated WVBF (now WROR-FM)
former_callsigns	WCEG (1992–1997)
owner	Sen. Marc R. Pacheco
licensee	MRP Communications and Consulting, LLC
website
affiliations
licensing_authority	FCC
::

| name = WVBF | logo = | city = Middleborough Center, Massachusetts | country = US | area = Middleborough–Taunton | branding = AM 1530 WVBF | frequency = 1530 kHz | repeater = | translator = | airdate = March 31, 1992 | format = News/talk, radio reading service | power = | haat = | class = D | facility_id = 63403 | coordinates = | callsign_meaning = Virginia B. Fairbanks, wife of owner of unrelated WVBF (now WROR-FM) | former_callsigns = WCEG (1992–1997) | owner = Sen. Marc R. Pacheco | licensee = MRP Communications and Consulting, LLC | sister_stations = | webcast = | website = | affiliations = | licensing_authority= FCC

WVBF (1530 AM) is a radio station broadcasting a news/talk format. Licensed to Middleborough Center, Massachusetts, United States, the station serves the Middleborough/Taunton area. The station is currently owned by Massachusetts state senator Marc R. Pacheco through his MRP Communications and Consulting, LLC. WVBF carries the Massachusetts Reading Network when not airing local programming. USA Radio News plays at the top of the hour during locally produced programs.

History

The station went on the air as WCEG on March 31, 1992. The new owners dropped WCEG's music programming in favor of a simulcast of WMSX; separate programming was subsequently introduced in Portuguese. However, the station had been silent for several years by 1996, when Callahan reached a deal to repurchase the station. Soon after reassuming control on January 5, 1997, The WVBF call sign had previously been used by 105.7 FM in Framingham from 1971 until 1993, while broadcasting top 40 and adult contemporary formats; that station is now WROR-FM.

From the station's inception, WCEG/WVBF only broadcast during daytime hours with 1,000 watts; In 2006, the station's daytime power was increased to 2,200 watts. On August 7, 2007, WVBF began to air several local talk shows from studios in Taunton; these shows moved from WPEP (1570 AM), which was in the process of closing down to accommodate a power increase at WNSH in Beverly. The radio reading service programming continues when talk programming does not air.

Translator

WVBF is relayed on translator station W259DD, which transmits on 99.7 MHz. It received its license to cover on April 10, 2019. | callsign = WVBF | width =

| call1 = W259DD | freq1 = 99.7 | city1 = Middleborough Center, Massachusetts | fid1 = 200670 | watts1 = 20 | haat1 = 0 | class1 = D | coord1 = | notes1 =

References

References

1. Bickelhaupt, Susan. (May 15, 1992). "The little AM station that thinks it can". [[The Boston Globe]].
2. (April 1, 1992). "WCEG reception verification".
3. "Call Letter Origins". Radio History on the Web.
4. "WVBF Facility Record". United States [[Federal Communications Commission]], audio division.
5. (July 2022}} Original owner Steven J. Callahan sold the station to Metro South Broadcasting, owner of [[WZBR). "Application Search Details (1)". [[Federal Communications Commission]].
6. Fybush, Scott. (January 26, 1997). "Back From the Dead...". North East RadioWatch.
7. "Application Search Details (2)". Federal Communications Commission.
8. Fybush, Scott. (November 19, 1996). "MusicAmerica Returns". New England RadioWatch.
9. "WVBF Call Sign History". United States [[Federal Communications Commission]], audio division.
10. (February 2, 2004). "APPLICATION FOR CONSTRUCTION PERMIT FOR COMMERCIAL BROADCAST STATION". Federal Communications Commission.
11. "Application Search Details (3)". Federal Communications Commission.
12. Winokoor, Charles. (August 6, 2007}}{{Dead link). "Local talk radio gets 2nd wind". [[Taunton Daily Gazette]].
13. [https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/sta_det.pl?Facility_id=200670 F.C.C. information for facility 200670; retrieved June 20, 2019.]

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::