WTLB

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Radio station in Utica, New York

title: "WTLB" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-new-york-(state)", "sports-radio-stations-in-the-united-states", "utica,-new-york", "espn-radio-stations", "radio-stations-established-in-1946", "1946-establishments-in-new-york-(state)"] description: "Radio station in Utica, New York" topic_path: "sports" source: "https://en.wikipedia.org/wiki/WTLB" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Utica, New York ::

::data[format=table title="Infobox radio station dual"]

Field	Value
name1	WTLB
name2	WRNY
city1	Utica, New York
city2	Rome, New York
country	US
area	Utica-Rome area
frequency1
frequency2
branding	ESPN Radio Utica-Rome
power2
coordinates2
facility_id1	54548
class1	B
power1
coordinates1
translator
format	Sports
affiliations
owner	Galaxy Media Partners
licensee	Galaxy Utica Licensee LLC
sister_stations	WIXT, WKLL, WUMX
airdate2
webcast
website
callsign_meaning2	"Rome, New York"
licensing_authority	FCC
airdate1
callsign_meaning1	Former general manager Thomas L. Brown
facility_id2	53657
class2	D
former_callsigns1	WGAT (1946–1957)
::

WTLB (1310 kHz) is an American AM radio station in Utica, New York. WTLB also simulcasts in Rome, New York, on WRNY (1350 AM) and translator station W243DY (96.5 FM). All three stations are affiliated with ESPN Radio, and are owned by Galaxy Media Partners.

History

WTLB

WTLB went on the air January 15, 1947, as WGAT, a daytime-only station affiliated with ABC and operating at 1100 kHz. The station was owned by Central Broadcasting Company, a partnership of H. Ross Perkins and J. Eric Williams; the two also owned WNOC in Norwich, Connecticut. After several months, the partnership was dissolved, with Williams becoming the sole owner of WGAT and Perkins taking full control of WNOC. WGAT moved to 1310 in 1949.

Central Broadcasting sold WGAT to Star Broadcasting, owner of WBBF in Rochester and WGVA in Geneva, for $85,000 in 1956. The station, which had gone independent, rejoined ABC under Star ownership. It also changed the call sign to WTLB on March 4, 1957, for then-general manager Thomas L. Brown.

Star Broadcasting sold WTLB and WGVA to R. Peter Straus's Straus Broadcasting Group, owner of WMCA in New York City and WALL in Middletown, for $500,000. Straus was at the time seeking to assemble a statewide group of radio stations. In 1971, Straus sold WTLB to the station's management, led by Paul A. Dunn, for $400,000, as part of a selloff of all of the company's stations except for WMCA.

After a $1.5 million sale to Vanguard Communications in 1987 fell through, WTLB and FM sister station WRCK were sold to Joel Hailstone and Barry Dickstein's H&D Broadcast Group for $1.75 million in 1988; by this point, WTLB was a talk and adult contemporary station. In November 1991, the station began simulcasting on WFRG (1450 AM) in Rome, renamed WZLB, under a local marketing agreement (LMA); the stations initially shared an adult standards format from Unistar, replacing oldies on WTLB, but by February 1992 they were carrying Satellite Music Network's Kool Gold oldies programming. The LMA ended on April 1, 1993, with WZLB returning to its previous WFRG identity.

H&D Media sold WTLB and WRCK to The Radio Corporation (forerunner of Galaxy Media Partners) for $1 million in 1994. In January 1995, the station began simulcasting an adult standards format with WTLA in North Syracuse. WTLB and WTLA, along with WSGO in Oswego, were affiliated the Music of Your Life network; the format would remain on WTLB until 2007.

WRNY

WRNY signed on October 12, 1959. It was owned by Clear Channel Communications until September 2007, when ownership was transferred to Galaxy Communications as a result of Clear Channel's decision to "go private". The station had been acquired by Clear Channel from Dame Media in June 1999.

Sports network

Before their transfer of ownership to Galaxy, WRNY and WIXT in Little Falls (which, from its sign-on in 1952 to 2005, was known by the call sign WLFH) operated as part of a four station network of sports talk radio stations identified as "The Sports Stars", along with WADR in Remsen and WUTQ in Utica. The stations carried a variety of local and syndicated sports talk programming, along with live coverage of local sporting events. The Sports Stars network also carried an affiliation with Fox Sports Radio, as was the standard for Clear Channel sports radio stations.

::figure[src="https://upload.wikimedia.org/wikipedia/commons/5/5c/WTLB_ESPN1230-1310-1350_logo.jpg" caption="Former Logo before translator sign on"] ::

Since WTLB and WRNY have to lower power at night to avoid interference with other stations, Galaxy sought an FM translator to serve the city at night. In 2012, they acquired translator W256AJ at 99.1 FM from the Christian Broadcasting System, owners of WJIV, moved the translator from Hotel Utica to the top of Smith Hill, and boosted its power. The new signal began simulcasting WTLB's programs on September 13, 2012. On September 8, 2016, W256AJ broke from its WTLB simulcast to become variety hits-formatted "Tony FM", which also simulcasts on the HD2 subchannel of sister station WKLL. WIXT followed suit on March 23, 2018. On November 15, 2018, WTLB and WRNY's programming was restored to the FM dial when Galaxy signed on translator W243DY at 96.5.

In 2016 Galaxy moved their Utica studios (WKLL, WOUR, WUMX, WTLB, WRNY and WIXT) from Washington Mills to Downtown Utica inside the new Landmarc Building (the old HSBC Location) and renamed it Galaxy Media. Inside their new location the walls on the side of the street for each studio are made entirely of glass, allowing people to see DJ's at work similar to the Good Morning America studios (Galaxy has long used a similar layout for their studio in Syracuse).

Translator

References

(January 6, 1947). "WGAT Utica, N. Y., Plans To Take the Air Jan. 15". [[Broadcasting & Cable.
"WTLB history cards".
(August 26, 1946). "WNOC, WGAT Name Wilson". [[Broadcasting & Cable.
(May 19, 1947). "WNOC, WGAT Division". [[Broadcasting & Cable.
(October 15, 1956). "FCC Approves Universal's $10 Million Sale to Whitney". [[Broadcasting & Cable.
(December 24, 1956). "WGAT Becomes ABC Affiliate". [[Broadcasting & Cable.
(February 11, 1957). "Existing Am Stations". [[Broadcasting & Cable.
(September 13, 1965). "Straus buys two N.Y. AM's for $500,000". [[Broadcasting & Cable.
(November 10, 1965). "Peter Straus' Job Not Yet Finished". The Evening News.
(February 22, 1971). "Trimming down". [[Broadcasting & Cable.
(July 19, 1971). "Ownership changes". [[Broadcasting & Cable.
(March 1, 1971). "Straus group sells its Middletown, N.Y. AM-FM". [[Broadcasting & Cable.
(October 2, 1987). "Frank Captures California Combo For $4.5 Million". [[Radio & Records]].
(February 12, 1988). "Henry To Enjoy $13 Million Worth Of Memphis Blues". [[Radio & Records]].
(November 18, 1991). "Format Changes". The M Street Journal.
(February 24, 1992). "Format Changes". The M Street Journal.
(May 19, 1993). "Format Changes". The M Street Journal.
(June 17, 1994). "HMH Broadcasting Picks Up Lexington Combo For $10.9 Million". [[Radio & Records]].
(January 11, 1995). "Format Changes & Updates". The M Street Journal.
(2010). "Broadcasting & Cable Yearbook 2010".
Tampone, Kevin, [http://findarticles.com/p/articles/mi_qa3718/is_20070803/ai_n19487620 "Nine Clear Channel Utica stations fetch $3.1 million"], ''CNY Business Journal'', August 3, 2007
"ESPN Radio Utica Expanding to FM Dial « CNYRadio.com / CNYTVNews.com".
"ESPN Utica-Rome Begins 99.1FM Simulcast".
[https://radioinsight.com/blog/headlines/108116/galaxy-launches-99-1-tony-fm-utica/ Galaxy Launches 99.1 Tony-FM Utica], ''RadioInsight.com'', September 8, 2016
[https://www.facebook.com/316602248707833/photos/a.319818398386218.1073741828.316602248707833/590334481334607/?type=3&theater "The New Tony FM can now also be heard on 1230AM in Little Falls!"]
[https://twitter.com/ESPNUR/status/1062375109921509379 "ESPN Radio is now on 96.5 FM! You can still catch us on 1310 in Utica and 1350 in Rome."]

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