WTAD

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Radio station in Quincy, Illinois

title: "WTAD" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-illinois", "news-and-talk-radio-stations-in-the-united-states", "radio-stations-established-in-1923", "1923-establishments-in-illinois", "radio-stations-disestablished-in-1923", "radio-stations-established-in-1925", "1925-establishments-in-illinois"] description: "Radio station in Quincy, Illinois" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WTAD" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Quincy, Illinois ::

::data[format=table title="Infobox radio station"]

FieldValue
logoWTAD AM930-103.3FM logo.png
logo_size150px
nameWTAD
branding"WTAD AM 930 FM 103.3"
airdate1923 (original license)
July 8, 1925 (relicensed)
frequency930 kHz
translator
cityQuincy, Illinois
areaQuincy / Hannibal / Keokuk
formatNews talk
ownerSTARadio Corporation
power
former_frequencies1310 (1923)
1270 kHz (1925–1928)
1440 kHz (1928–1935)
900 kHz (1935–1941)
facility_id64839
affiliationsFox News Radio
Compass Media Networks
Premiere Networks
Westwood One
classB
coordinates
webcastListen live
websitewww.wtad.com
callsign_meaningWe Travel All Directions (slogan based on randomly assigned call letters)
sister_stationsKGRC, KZZK, WCOY, WQCY
licensing_authorityFCC
::

| logo = WTAD AM930-103.3FM logo.png | logo_size = 150px | name = WTAD | branding = "WTAD AM 930 FM 103.3" | airdate = 1923 (original license) July 8, 1925 (relicensed) | frequency = 930 kHz | translator = | city = Quincy, Illinois | area = Quincy / Hannibal / Keokuk | format = News talk | owner = STARadio Corporation | power = | former_frequencies = 1310 (1923) 1270 kHz (1925–1928) 1440 kHz (1928–1935) 900 kHz (1935–1941) | facility_id = 64839 | affiliations = Fox News Radio Compass Media Networks Premiere Networks Westwood One | class = B | coordinates = | webcast = Listen live | website = www.wtad.com | callsign_meaning = We Travel All Directions (slogan based on randomly assigned call letters) | sister_stations = KGRC, KZZK, WCOY, WQCY | licensing_authority= FCC WTAD (930 AM) is a commercial radio station licensed to Quincy, Illinois and owned by STARadio Corporation.

WTAD broadcasts a news talk format. It carries a variety of local programming, as well as nationally syndicated shows such as Dave Ramsey, Mark Levin, and Coast to Coast AM.

History

WTAD was first licensed on July 20, 1923, to Robert E. Compton and First Presbyterian Church in Carthage, Illinois. The call sign was randomly assigned from a sequential roster of available call letters. The station was deleted on December 18, 1923, then relicensed on July 8, 1925, to Robert E. Compton in Carthage, broadcasting on 1270 kHz, with a power of 50 watts.

In December 1926, the license was transferred to the Illinois Stock Medicine Broadcasting Corporation, and the station was moved to Quincy, Illinois, with its power increased to 500 watts. Following the establishment of the Federal Radio Commission (FRC), stations were initially issued a series of temporary authorizations starting on May 3, 1927. In addition, they were informed that if they wanted to continue operating, they needed to file a formal license application by January 15, 1928, as the first step in determining whether they met the new "public interest, convenience, or necessity" standard. On May 25, 1928, the FRC issued General Order 32, which notified 164 stations, including WTAD, that "From an examination of your application for future license it does not find that public interest, convenience, or necessity would be served by granting it." However, the station successfully convinced the commission that it should remain licensed.

On November 11, 1928, the FRC implemented a major reallocation of station transmitting frequencies, as part of a reorganization resulting from its implementation of General Order 40. WTAD's frequency was changed to 1440 kHz, sharing time on the frequency with WMBD in Peoria. In 1935, the station's frequency was changed to 900 kHz, running 500 watts during daytime hours only. In 1936, the station's power was increased to 1,000 watts. In 1941, nighttime operations were added, running 1,000 watts with a directional array, and the station's frequency was changed to 930 kHz.

By 1941, the station had become an affiliate of the CBS Radio Network. In 1944, the station was sold to Lee Broadcasting for $487,500. In 1952, the station's daytime power was increased to 5,000 watts. In the 1970s and 1980s, the station aired a MOR format. By 1986, news-talk programming was added. In December 1986, the station was sold to Eastern Broadcasting, along with 99.5 WQCY, for $1.1 million. In 1989, Eastern Broadcasting was purchased by TMZ Broadcasting (later known as Tele-Media Broadcasting). In Spring 1994, the station's format was changed from soft AC to oldies.

In the fall of 1994, the station's format changed from full service/oldies to an all-talk format. In 1997, Tele-Media was purchased by Citadel. In 1997, the station's programming began to be simulcast on 106.7 WBRJ in Mount Sterling, Illinois. In 1998, the station was sold to STARadio Corporation. In 1999, the station's simulcast ended, after 106.7 was sold and switched to an oldies format as WLRT "Golden 106.7".

References

References

  1. Broadcasting]], 1972. p. B-66. Retrieved August 3, 2018.
  2. [https://www.wtad.com/programs.html WTAD - Programs] Accessed May 11, 2010
  3. [https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=155 "New stations"], ''Radio Service Bulletin'', August 1, 1923, page 3.
  4. [https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=239 "Strike out all particulars"], ''Radio Service Bulletin'', January 2. 1924, page 7.
  5. [https://cdbs.recnet.com/corres/?doc=67406 History Cards for WTAD], fcc.gov. Retrieved August 3, 2018.
  6. [https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&view=1up&seq=613 "New stations"], ''Radio Service Bulletin'', August 1, 1925, page 3.
  7. "Radio News and Programs", ''[[The Indianapolis News]]'', January 3, 1927. p. 20.
  8. [https://babel.hathitrust.org/cgi/pt?id=uiug.30112106763078&view=1up&seq=60 "List of broadcasting stations issued temporary permits"], ''Radio Service Bulletin'', April 30, 1927, pages 6-14.
  9. [https://babel.hathitrust.org/cgi/pt?id=uiug.30112106763078&view=1up&seq=205 "Extension of Broadcasting Station Licenses"], ''Radio Service Bulletin'', December 31, 1927, page 7.
  10. [https://babel.hathitrust.org/cgi/pt?id=mdp.39015011384305&view=1up&seq=182 "Appendix F (2): Letter to and list of stations included in General Order No. 32, issued May 25, 1928"], ''Second Annual Report of the Federal Radio Commission for the Year Ended June 30, 1928, Together With Supplemental Report for the Period From July 1, 1928 to September 30, 1928'', pages 146-149.
  11. [https://babel.hathitrust.org/cgi/pt?id=mdp.39015011384305&view=1up&seq=212 "Broadcasting Stations"], ''Second Annual Report of the Federal Radio Commission'' (June 30, 1928), page 176.
  12. Broadcasting]], 1941. p. 118. Retrieved August 3, 2018.
  13. Broadcasting]]'', November 27, 1944. p. 64. Retrieved August 3, 2018.
  14. Broadcasting Cablecasting]], 1985. p. B-86. Retrieved August 3, 2018.
  15. Broadcasting Cablecasting]], 1986. p. B-91. Retrieved August 3, 2018.
  16. Broadcasting]]'', February 9, 1987. p. 84. Retrieved August 3, 2018.
  17. Broadcasting]]'', February 13, 1989. p. 46. Retrieved August 4, 2018.
  18. Broadcasting]]'', May 15, 1989. p. 62. Retrieved August 4, 2018.
  19. [https://www.nasdaq.com/markets/ipos/filing.ashx?filingid=1061655 Citadel Communications Corp (Form: 424B4, Received: 07/01/1998 13:23:18], [[Nasdaq]], July 7, 1998. Retrieved August 4, 2018.
  20. "[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1994-04.pdf Format Changes & Updates]", ''The M Street Journal''. Vol. 11 No. 14. April 7, 1994. p. 1. Retrieved August 3, 2018.
  21. "[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1994-11.pdf Format Changes & Updates]", ''The M Street Journal''. Vol. 11 No. 46. November 16, 1994. p. 1. Retrieved August 4, 2018.
  22. "[https://www.worldradiohistory.com/Archive-All-Music/Archive-RandR/1990s/1997/RR-1997-04-04.pdf#page=6 Citadel Sitting Pretty With Tele-Media Buy]", ''[[Radio & Records]]'', April 4, 1997. p. 6. Retrieved August 4, 2018.
  23. "[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1997-04.pdf Format Changes & Updates]", ''The M Street Journal''. Vol. 14 No. 14. April 9, 1997. p. 1. Retrieved August 4, 2018.
  24. "[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1998-07.pdf#page=9 Elsewhere]", ''The M Street Journal''. Vol. 15 No. 26. July 1, 1998. p. 9. Retrieved August 4, 2018.
  25. "[https://www.worldradiohistory.com/Archive-M-Street/M-Street-Journal/M-Street-1999-05.pdf#page=2 Format Changes & Updates]", ''The M Street Journal''. Vol. 16 No. 20. May 19, 1999. p. 2. Retrieved August 4, 2018.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

radio-stations-in-illinoisnews-and-talk-radio-stations-in-the-united-statesradio-stations-established-in-19231923-establishments-in-illinoisradio-stations-disestablished-in-1923radio-stations-established-in-19251925-establishments-in-illinois