WQLH
title: "WQLH" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-green-bay,-wisconsin", "hot-adult-contemporary-radio-stations-in-the-united-states", "cumulus-media-radio-stations"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WQLH" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::data[format=table title="Infobox radio station"]
| Field | Value |
|---|---|
| name | WQLH |
| logo | WQLH STAR98 logo.png |
| logo_size | 200px |
| city | Green Bay, Wisconsin |
| area | Green Bay-Appleton-Oshkosh |
| branding | Star 98 |
| frequency | 98.5 MHz |
| airdate | 1967 (as WDUZ-FM) |
| format | Hot adult contemporary |
| erp | 100,000 watts |
| haat | 152 meters |
| class | C1 |
| facility_id | 25121 |
| callsign_meaning | We're Quality Light Hits (former slogan) |
| former_callsigns | WDUZ-FM (1967–1990) |
| affiliations | Westwood One |
| owner | Cumulus Media |
| licensee | Cumulus Licensing LLC |
| sister_stations | WDUZ-AM-FM, WKRU, WOGB |
| webcast | |
| website | |
| licensing_authority | FCC |
| :: |
| name = WQLH | logo = WQLH STAR98 logo.png | logo_size = 200px | city = Green Bay, Wisconsin | area = Green Bay-Appleton-Oshkosh | branding = Star 98 | frequency = 98.5 MHz | translator = | repeater = | airdate = 1967 (as WDUZ-FM) | format = Hot adult contemporary | language = | erp = 100,000 watts | haat = 152 meters | class = C1 | facility_id = 25121 | coordinates = | callsign_meaning = We're Quality Light Hits (former slogan) | former_callsigns = WDUZ-FM (1967–1990) | former_frequencies = | affiliations = Westwood One | owner = Cumulus Media | licensee = Cumulus Licensing LLC | sister_stations = WDUZ-AM-FM, WKRU, WOGB | webcast = | website = | licensing_authority= FCC
WQLH (98.5 FM, "Star 98") is a hot adult contemporary formatted radio station licensed to Green Bay, Wisconsin and serving Green Bay, Appleton, Oshkosh, and Northeast Wisconsin. The station is owned and operated by Cumulus Media. WQLH's studios are located on Victoria Street in Green Bay, while its transmitter is located near Suamico.
History
The station launched on July 1, 1967, as WDUZ-FM, the sister station to WDUZ, on 98.3 with 3,000 watts and a minimal antenna height of 77', and aired a beautiful music format until January 15, 1990. At that time, the station shifted to a soft adult contemporary format as "Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat) hot adult contemporary playlist by the mid-1990s (with the station being rebranded as "98.5 Mix FM"), eventually adopting the "Star 98" branding in December 1999, when the station was purchased by Cumulus Media.
Cumulus swapped WQLH and four other Green Bay stations to Clear Channel in 2009 in exchange for two Cincinnati radio stations; however, Cumulus continued to operate the stations. In August 2013, Clear Channel reached a deal to sell the five stations back to Cumulus.
References
References
- Warren Gerds, "Calls, letters won't bring back WDUZ," ''The Green Bay Press-Gazette'', January 27, 1990.
- Warren Gerds, "Image radio," ''The Green Bay Press-Gazette'', November 19, 1995.
- Warren Gerds, "Local stations WDUZ, WQLH on verge of new era," ''The Green Bay Press-Gazette'', September 18, 1999.
- Warren Gerds, "WQLH swaps formats, brings back prior morning team," ''The Green Bay Press-Gazette'', December 4, 1999.
- (August 30, 2013). "Ownership Of Green Bay Cluster Goes Back From Clear Channel To Cumulus". All Access.
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