WPCA (AM)

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title: "WPCA (AM)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-wisconsin", "radio-stations-established-in-1956", "1956-establishments-in-wisconsin", "active-rock-radio-stations-in-the-united-states"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WPCA_(AM)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

Field	Value
name	WPCA
logo	WPCA 100.7 The Foundry logo.png
logo_size	200px
city	Waupaca, Wisconsin
branding	100.7 The Foundry
frequency	800 kHz
repeater
airdate	April 29, 1956 (as WDUX)
format	Mainstream rock
power	5,000 watts day
500 watts night
class	B
facility_id	36245
coordinates
callsign_meaning	WauPaCA
former_callsigns	WDUX (1956–2020)
owner	Donald Grassman and Keith Bratel
licensee	Tower Road Media, Inc.
sister_stations	WDUX-FM
webcast
website	waupacarocks.com
licensing_authority	FCC
::

WPCA (800 AM) is a radio station broadcasting a Mainstream rock format. Licensed to Waupaca, Wisconsin, United States, the station is currently owned by Donald Grassman and Keith Bratel, through licensee Tower Road Media.

800 AM is a Mexican clear-channel frequency.

History

::figure[src="https://upload.wikimedia.org/wikipedia/commons/4/4d/WDUX_AM800FM92.7_logo.png" caption="FM]] as well as stations in Upper Michigan and South Dakota.[http://www.northpine.com/blog/2020/02/27/wdux-sold-as-laird-family-exits-broadcasting/ "WDUX Sold as Laird Family Exits Broadcasting], from Northpine.com, 2/27/2020 The station, at 800 kHz, started with a daytime operation of 500 watts, then later 1 kW. Around 1964, daytime power was increased to 5 kW, with a pre-sunrise power of 500 watts. Post-sunset authority was granted in 1987."] ::

For many years, WDUX simulcast the contemporary music format of sister station WDUX-FM (92.7). At some point, "AM 800" would split from the simulcast and converted to a classic country format, at times either digitally-automated or carrying Dial Global's "Classic Hit Country" format.

In February 2020, Ben and Dorothy Laird's son, Bill Laird, would retire from broadcasting and sell WDUX and WDUX-FM to Tower Road Media, whose principal owners have stakes in other stations in Northeast Wisconsin and Iron Mountain, Michigan. On July 13 at 4:20 p.m., the station returned to the air with a new call sign (WPCA), a new FM translator signal (W264DS, at 100.7 MHz) as Mainstream rock, rebranded as "100.7 The Foundry," a nod to the Waupaca Foundry.

References

"WPCA Facility Record". United States [[Federal Communications Commission]], audio division.
[http://www.northpine.com/blog/2020/02/27/wdux-sold-as-laird-family-exits-broadcasting/ "WDUX Sold as Laird Family Exits Broadcasting], from Northpine.com, 2/27/2020
By that May, when WDUX-FM would change formats from adult contemporary to [[classic hits]], WDUX would temporarily leave the air to update its broadcast facilities.[http://www.northpine.com/blog/2020/05/20/waupaca-station-switches-to-classic-hits-after-sale/ "Waupaca Station Switches to Classic Hits After Sale,"] from Northpine.com, 5/20/2020
[http://www.northpine.com/blog/2020/07/13/new-hot-rockin-fm-station-on-the-air-in-waupaca/ "New 'Hot Rockin' FM Station On The Air In Waupaca,"] from Northpine.com, 7/13/2020

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