WMUV

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Radio station in Brunswick, Georgia, serving Jacksonville, Florida

title: "WMUV" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-brunswick,-georgia", "radio-stations-established-in-1965", "christian-radio-stations-in-georgia-(u.s.-state)"] description: "Radio station in Brunswick, Georgia, serving Jacksonville, Florida" topic_path: "society/religion" source: "https://en.wikipedia.org/wiki/WMUV" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Brunswick, Georgia, serving Jacksonville, Florida ::

::data[format=table title="Infobox radio station"]

Field	Value
name	WMUV
logo	File: WMUV Logo.svg
city	Brunswick, Georgia
area	Jacksonville metropolitan area
branding	The Promise
frequency	100.7 MHz
translators	100.3 W262AG (Jacksonville, Florida, relays HD2)
107.9 W300CU (Jacksonville, Florida, relays HD3)
102.3 W272CQ (Jacksonville, Florida, relays HD4)
airdate
format	Christian AC
subchannels	HD2: Classic country "Jax Country 100.3"
HD3: Urban gospel "Praise 107.9"
HD4: Spanish Christian radio "La Verdad Jacksonville"
erp	62,000 watts
haat	449 meters
class	C0
licensing_authority	FCC
facility_id	48243
callsign_meaning	Movin' (former format)
former_callsigns
owner	Nancy Epperson
licensee	Chesapeake-Portsmouth Broadcasting Corporation
sister_stations	WBOB
webcast
HD2:
HD3:
website
HD2:
HD3:
::

WMUV (100.7 FM) is a commercial Christian radio station licensed to Brunswick, Georgia, but it serves Jacksonville, Florida. The station is licensed to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson. It brands as 100.7 The Promise and broadcasts Christian adult contemporary music. Studios are on Bonneval Road in the Southside district of Jacksonville, and its transmitter tower is in Kingsland, Georgia.

History

WMUV began targeting the Jacksonville area in 1965 as WIOI-FM. On June 3, 1991, it became WOKV-FM. The station later began airing Christian radio programming as WBYB (1993–1995), classic rock as both WWRD (1995–1996) and WWRR Arrow 100.7 (1996–2005), and oldies as WKQL Kool 100.7 (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the rhythmic hot AC MOViN' format and changed the call sign to WMUV.

On February 18, 2009, at 10 a.m., the rhythmic format was dropped and the station switched to classic country as Country Legends 100.7. On the morning of February 23, 2013, WMUV segued from classic country to mainstream country music, as Country 100.7. On April 18, 2013, WMUV rebranded as 100.7 The Bull and shifted its focus towards Southern Georgia. Although no longer an exclusively classic country station, the station still featured a heavy (largely 1990s) gold base to its playlist.

On January 3, 2015, after being acquired by Chesapeake-Portsmouth Broadcasting, WMUV and sister station WSOS-FM flipped to Christian AC as The Promise. On April 5, 2016, WSOS-FM flipped to a simulcast of WBOB Jacksonville.

References

[http://radioinsight.com/blog/headlines/90383/renda-sells-two-of-its-four-jacksonville-stats/. Renda sells two of its four Jacksonville Stations]. ''Radio Insight''. October 25, 1024.
"WMUV-FM Station Information".
(April 18, 2023). "WMUV Rebrands Again; Shifts Focus Away From Jacksonville".
(January 3, 2015). "Jacksonville Duo Becomes New Home of the Promise".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::