WMKS
title: "WMKS" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-piedmont-triad", "contemporary-hit-radio-stations-in-the-united-states", "radio-stations-established-in-1953", "1953-establishments-in-north-carolina", "iheartmedia-radio-stations", "high-point,-north-carolina"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WMKS" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::data[format=table title="Infobox radio station"]
| Field | Value |
|---|---|
| logo | Hits 100.3 logo.jpg |
| name | WMKS |
| city | High Point, North Carolina |
| country | US |
| area | Piedmont Triad |
| branding | Hits 100.3 |
| frequency | 100.3 MHz |
| airdate | (as WNOS-FM) |
| format | Top 40 (CHR) |
| erp | 100,000 watts |
| haat | 316 meters |
| class | C |
| facility_id | 74204 |
| licensing_authority | FCC |
| coordinates | |
| callsign_meaning | "Kiss" (previous branding) |
| former_callsigns | |
| owner | iHeartMedia, Inc. |
| licensee | iHM Licenses, LLC |
| affiliations | Premiere Networks |
| sister_stations | WPTI, WMAG, WVBZ, WTQR |
| webcast | Listen Live |
| website | hitscarolina.iheart.com |
| :: |
| logo = Hits 100.3 logo.jpg | name = WMKS | city = High Point, North Carolina | country = US | area = Piedmont Triad | branding = Hits 100.3 | frequency = 100.3 MHz | airdate = (as WNOS-FM) | format = Top 40 (CHR) | erp = 100,000 watts | haat = 316 meters | class = C | facility_id = 74204 | licensing_authority = FCC | coordinates = | callsign_meaning = "Kiss" (previous branding) | former_callsigns = | owner = iHeartMedia, Inc. | licensee = iHM Licenses, LLC | affiliations = Premiere Networks | sister_stations = WPTI, WMAG, WVBZ, WTQR | webcast = Listen Live | website = hitscarolina.iheart.com
WMKS (100.3 FM, "Hits 100.3"), is a top 40 (CHR) radio station licensed to High Point, North Carolina, that serves the Piedmont Triad region, including Greensboro and Winston-Salem. The iHeartMedia, Inc. outlet broadcasts with an ERP of 100 kW. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is located south of Greensboro in unincorporated Guilford County.
History
Early years
This station signed on the air in June 1953 as WNOS-FM.
In 1985, the WGLD letters and format moved to 1320 AM and the station became WOJY "Joy 100", a satellite MOR station. In 1989, WOJY changed to soft adult contemporary with the new name WWWB "B-100". For a year starting on September 19, 1994, the station was WFXF "100.3 the Fox", a hit-oriented classic rock station focusing on the 70s and listeners 35 to 45, with some songs no one else was playing. Then the station became WHSL "Whistle 100", playing country music. In 1999, WHSL became one of the first country music stations to air John Boy and Billy, which had previously been designed for classic rock stations. Around New Year's Day 2001, the station took over the rock format previously heard on WXRA, calling itself WVBZ "100.3 the Buzzard", keeping John Boy and Billy. This arrangement lasted until early 2009, when it changed its moniker to "The Buzz" and shifted its music towards active rock.
100.3 KISS-FM
::figure[src="https://upload.wikimedia.org/wikipedia/commons/7/7f/WMKS_100.3KissFM_logo.png" caption="Logo used as 100.3 KISS FM from January 2014 to November 2020"] ::
The Buzz moved to 105.7 FM on January 1, 2014, at 5p.m., taking the spot of sister station WMKS. WVBZ adopted the Top 40 format of its predecessor, and later rebranded as "100.3 KISS-FM." On January 3, 2014, the call letters switched to WMKS.
Prior to 2018, WMKS aired Fred & Angi from WKSC-FM in Chicago in the morning. The station had no morning DJs until adding Ace and TJ May 28, 2019.
Hits 100.3
On October 29, 2020, WMKS dropped the "Kiss-FM" branding and began promoting "The New Sound of 100.3" coming on November 2, at Noon. At said time, after playing "This Is What You Came For" by Calvin Harris, WMKS rebranded as "Hits 100.3", promising to be commercial free on weekends. The first song on "Hits" was "What's Poppin" by Jack Harlow. The new format leans rhythmic, and the new station claimed that listeners of hip hop-formatted 102 Jamz like only one in four songs played on that station, and that Mainstream CHR-formatted WKZL has too many commercials.
References
References
- "Call Sign History".
- In October 1975, Bernie Mann bought [[WYSR. WNOS]] and WNOS-FM. He changed the FM station's letters to WGLD and the format to [[beautiful music]], also increasing the power to 100,000 watts and building a new 400-foot tower.Sid Bost, "New Radio Voice Coming Into Triad," ''[[Twin City Sentinel]]'', February 14, 1976.
- "Raleigh-Durham FM Dial".
- Mark Folk, "WWWB Enters Classic-Rock Market", ''[[Greensboro News & Record]]'', September 20, 1994.
- Catherine, Sprouse. (September 22, 1994). "Rock 'n a hard place". Triad Business News.
- Leigh Pressley, "Four's a Crowd? Station Goes Country", ''Greensboro News & Record'', September 26, 1995.
- Bill Keveney, "'Big Show': Today Country Stations, Tomorrow the Whole Country?", ''[[The Charlotte Observer]]'', April 7, 1999.
- (December 20, 2013). "What's Up At Clear Channel/Greensboro?". allaccess.com.
- Venta, Lance. (January 1, 2014). "Greensboro’s Buzz & Now Trade Places And More". radioinsight.com.
- Venta, Lance. (May 28, 2019). "WMKS Greensboro Adds Ace & TJ For Mornings". radionisight.
- Venta, Lance. "WMKS Greensboro Relaunches As Hits 100.3". radioinsight.
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