WLSS

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title: "WLSS" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-florida", "news-and-talk-radio-stations-in-the-united-states", "radio-stations-established-in-1983", "salem-media-group-radio-stations", "1983-establishments-in-florida"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WLSS" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

Field	Value
name	WLSS
logo	WLSS AM930TheAnswer logo.png
logo_size	100px
city	Sarasota, Florida
country	US
area	Sarasota - Bradenton
branding	930 The Answer
frequency	930 kHz
airdate	(as WKXY 1540)
format	Talk radio
power	5,000 watts days
3,000 watts nights
class	B
facility_id	59126
coordinates
translator	93.7 W229BR (Bayshore Gardens)
former_callsigns
former_frequencies	1540 kHz (1949–1956)
affiliations	Salem Radio Network
Florida Gators Radio Network
network	Townhall Radio News
owner	Salem Communications
licensee	Salem Communications Holding Corporation
webcast	Listen Live
website	am930theanswer.com
licensing_authority	FCC
::

WLSS is a Class B AM station. By day, it is powered at 5,000 watts. But at night, to protect other stations on 930 AM, it reduces power to 3,000 watts. It uses a directional antenna with a four-tower array. The transmitter is on Lorraine Road in the Lakewood Ranch section of Sarasota. Programming is also heard on 99-watt FM translator W229BR at 93.7 MHz in Bayshore Gardens.

Programming

Most of WLSS's weekday schedule is conservative talk programs. Each weekday afternoon, a local Florida host is heard, Bill Bunkley, whose show is based at sister station WTBN in Tampa. The rest of the line up are nationally syndicated shows from the Salem Radio Network, hosted by Chris Stigall, Mike Gallagher, Charlie Kirk, Larry Elder and Hugh Hewitt. Most hours begin with an update from Townhall Radio News.

Weekends on WLSS feature shows on money, health, guns, technology and movies, some of which are paid brokered programming. Syndicated weekend hosts include Kim Komando and Eric Metaxas. WLSS also serves as the Sarasota affiliate of the University of Florida Gators radio network, broadcasting football and men's basketball games.

History

The station signed on the air on May 23, 1949. The original call sign was WKXY and it was owned by the Sarasota Broadcasting Company. It was a daytimer station, required to go off the air at sunset. WKXY was powered at 1,000 watts and broadcast on 1540 kHz.

In the 1950s, WKXY made some big changes. It was given permission to move down the dial to 930 AM on December 1, 1956. And that was coupled with nighttime authorization, powered at 500 watts. WKXY was no longer required to go off the air at night.

In 1999, the call letters changed to WUGL. And the call sign switched to WLSS in 2002.

On January 5, 2015, WLSS rebranded as "930 The Answer". Many of Salem's talk stations around the country use "The Answer" as a moniker.

Translators

WLSS broadcasts on an FM translator as part of the FCC's AM Revitalization authorization.

| callsign = WLSS | width =

References

[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=wlss&nav=home Radio-Locator.com/WLSS]
[https://radio-locator.com/info/W229BR-FX Radio-Locator.com/W229BR]
(May 23, 1949). "New Sarasota Station On Air". Sarasota Herald-Tribune.
(November 30, 1956). "Effective Tomorrow: Radio Station WKXY Gets New Frequency". Sarasota Herald-Tribune.
[http://radioinsight.com/blog/headlines/91492/salem-rebrands-seven-talkers-as-the-answer/ Salem Rebrands Seven Talkers as The Answer]

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