WLCS


title: "WLCS" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-michigan", "classic-hits-radio-stations-in-the-united-states", "muskegon-county,-michigan", "cumulus-media-radio-stations", "radio-stations-established-in-1985", "1985-establishments-in-michigan"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WLCS" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

FieldValue
nameWLCS
logoWLCS logo.png
logo_size200px
cityNorth Muskegon, Michigan
countryUS
areaMuskegon, Michigan
brandingClassic Hits 98.3 WLCS
frequency
airdate
formatClassic hits
erp1,600 watts
haat139 m
classA
licensing_authorityFCC
facility_id5396
callsign_meaningWLC Broadcasting (former owner)
former_callsigns
affiliationsThe Bob & Tom Show
ownerCumulus Media
licenseeRadio License Holding CBC, LLC
sister_stationsWLAW, WLAW-FM, WVIB, WWSN
webcast
website
::

| name = WLCS | logo = WLCS logo.png | logo_size = 200px | city = North Muskegon, Michigan | country = US | area = Muskegon, Michigan | branding = Classic Hits 98.3 WLCS | frequency = | airdate = | format = Classic hits | erp = 1,600 watts | haat = 139 m | class = A | licensing_authority = FCC | facility_id = 5396 | callsign_meaning = WLC Broadcasting (former owner) | former_callsigns = | affiliations = The Bob & Tom Show | owner = Cumulus Media | licensee = Radio License Holding CBC, LLC | sister_stations = WLAW, WLAW-FM, WVIB, WWSN | webcast = | website =

WLCS (98.3 FM, "Classic Hits 98.3 WLCS") is a radio station broadcasting a classic hits format. Licensed to North Muskegon, Michigan, it first began broadcasting under the WFMM call sign. The station is owned by Cumulus Media.

Despite its relatively modest 1,600-watt ERP, WLCS provides at least secondary coverage as far north as New Era and as far south as Grand Haven and Allendale. It trades heavily on its Lakeshore-centric identity; for instance, it airs bumpers touting numerous cities in its coverage area.

The station is the Muskegon affiliate for Grand Valley State Lakers football and basketball. It also airs high school football in the fall and high school basketball during the winter.

References

References

  1. (November 20, 1983). "The Magic Starts Tomorrow Morning!!!". The Muskegon Chronicle.

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radio-stations-in-michiganclassic-hits-radio-stations-in-the-united-statesmuskegon-county,-michigancumulus-media-radio-stationsradio-stations-established-in-19851985-establishments-in-michigan