WLCH (AM)
title: "WLCH (AM)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1950-establishments-in-pennsylvania", "radio-stations-established-in-1950", "variety-radio-stations-in-the-united-states", "york-county,-pennsylvania"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WLCH_(AM)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::data[format=table title="Infobox radio station"]
| Field | Value |
|---|---|
| name | WLCH |
| above | Simulcast of WLCH-FM, Lancaster |
| city | Manchester Township, Pennsylvania |
| country | US |
| area | York, Pennsylvania |
| branding | Radio Centro |
| frequency | 1440 kHz |
| translators | |
| airdate | |
| languages | |
| format | Variety |
| power | |
| class | D |
| facility_id | 55352 |
| coordinates | |
| former_callsigns | |
| owner | Spanish American Civic Association For Equality, Inc. |
| webcast | |
| website | |
| licensing_authority | FCC |
| :: |
| name = WLCH | above = Simulcast of WLCH-FM, Lancaster | logo = | logo_size = | city = Manchester Township, Pennsylvania | country = US | area = York, Pennsylvania | branding = Radio Centro | frequency = 1440 kHz | translators = | repeaters = | airdate = | languages = | format = Variety | power = | class = D | facility_id = 55352 | coordinates = | callsign_meaning = | former_callsigns = | affiliations = | owner = Spanish American Civic Association For Equality, Inc. | licensee = | sister_stations = | webcast = | website = | licensing_authority = FCC
WLCH (1440 AM, "") is a radio station licensed to serve Manchester Township, Pennsylvania. The station is owned by the Spanish American Civic Association For Equality, Inc.
It broadcasts a variety format in English and Spanish, simulcasting WLCH-FM in Lancaster. The station's programming is also available via its 250-watt translator W296EA (107.1 MHz).
History
WGCB was first licensed on December 8, 1950. It originally was licensed to Red Lion, Pennsylvania. WGCB broadcast a Christian radio format and was owned by Red Lion Broadcasting.
John Harden Norris was the station's first manager.
In 1964, Norris went on a fifteen-minute diatribe against journalist Fred Cook. Cook, under Fairness Doctrine rules, requested a chance to rebut, and Norris refused, claiming the doctrine to be unconstitutional. A lawsuit (Red Lion Broadcasting Co. v. FCC) ensued, which Cook won.
::figure[src="https://upload.wikimedia.org/wikipedia/commons/a/af/WGLD_logo.png" caption="Previous CBS Sports Radio logo"] ::
Cumulus Media took control of the station after its purchase of Susquehanna Radio Corporation in 2006. Following the purchase, Cumulus renamed the corporation Radio License Holding SRC, LLC.
Cumulus sold the station to Major Keystone LLC on September 24, 2021.
::figure[src="https://upload.wikimedia.org/wikipedia/commons/e/e4/WGLD_CBS_Sports_Radio_1440_AM_York_logo.png" caption="Previous logo"] ::
On January 17, 2022, WGLD changed its format from sports radio to Spanish CHR, branded as "Mega 107.1" and was sold to Victor Martinez's VP Broadcasting, along with its translator, W296EA, and sister station WTKZ.
VP Broadcasting sold WGLD to the Spanish American Civic Association For Equality, owners of WLCH in Lancaster, for $350,000 in 2024. The new owners began programming the station under a local marketing agreement on June 1, and changed the call sign to WLCH on November 24.
References
References
- "WLCH Facility Record". United States [[Federal Communications Commission]], Media Bureau, Audio Division.
- "History Cards for WLCH". United States [[Federal Communications Commission]], Media Bureau, Audio Division.
- . (September 30, 2008). ["John Norris Obituary"](http://www.legacy.com/obituaries/york/obituary.aspx?n=john-harden-norris&pid=118189240). *York Daily Record & York Dispatch*.
- "Major Keystone Acquires Four Pennsylvania Stations From Cumulus".
- [https://radioinsight.com/headlines/218607/mega-107-1-debuts-in-lancaster-york-via-major-keystone-swap/ Mega 107.1 Debuts In Lancaster/York Via Major Keystone Swap] Radioinsight - January 17, 2022
- (June 7, 2024). "Station Sales Week Of 6/7". RadioInsight.
- (November 18, 2024). "Form 380 - Change Request". [[Federal Communications Commission]].
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