WJDA

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Radio station in Quincy, Massachusetts

title: "WJDA" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-massachusetts", "radio-stations-established-in-1947", "quincy,-massachusetts", "mass-media-in-norfolk-county,-massachusetts", "1947-establishments-in-massachusetts", "contemporary-hit-radio-stations-in-the-united-states", "reggaeton-radio-stations", "spanish-language-radio-stations-in-massachusetts"] description: "Radio station in Quincy, Massachusetts" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WJDA" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Quincy, Massachusetts ::

::data[format=table title="Infobox radio station"]

Field	Value
name	WJDA
logo	WJDA Latina 99.9 logo.png
city	Quincy, Massachusetts
country	US
area	Greater Boston
branding	Latina 99.9 FM
frequency	1300 kHz
translator
airdate	September 12, 1947
format	Reggaeton
power
class	D
facility_id	61159
licensing_authority	FCC
coordinates
callsign_meaning	James D. Asher (former owner)
owner	Real Media Group, LLC
sister_stations	WESX
webcast
website
::

WJDA (1300 AM) is a radio station with a broadcast tower in Quincy, Massachusetts, serving the Greater Boston area with a reggaeton format. The station's studios are in Chelsea. Its programming is also heard on FM translator W260DS (99.9) in Boston, from which its "Latina 99.9" branding is derived.

History

The station began in 1947 as a local station for the South Shore region, owned by James D. Asher and later by his son Jay. For much of its history, WJDA provided talk programming and (in later years) ABC Radio's Unforgettable Favorites satellite soft AC format, operating under the branding "Radio your way." Among its on-air personalities were Herb Fontaine, Roy Lind, Joe Catalano, Win Bettinson, Ken Coleman, Don Kent, and Mike Logan. Notable shows included Party Line, Breakfast with WJDA, and the Wax Museum. The station was a daytimer for most of its history, broadcasting until sundown, but became 24-hour in the early 1990s.

The station (and its North Shore sister station WESX) was sold in 2006 to Principle Broadcasting, which switched the station to a Spanish and Portuguese-language programming format and closed the local studios. Its last day of operation under the old format was April 30, 2006.

Tropical Storm Irene toppled the station's tower on August 28, 2011; the station was off air for a few days, then received FCC approval for a temporary long-wire antenna. In April 2012, the tower was restored.

In 2017, the Principal Broadcasting Network sold its stations — WJDA, WESX, and WLIE in Islip, New York — to Universal Stations for $2.3 million; Universal's principals were also associated with Principal. Universal Stations sold WJDA and WESX to Real Media Group effective on August 9, 2018.

Translator

References

"The Eastern Massachusetts Radio Timeline: the 1940s". The Archives @ BostonRadio.org.
"CDBS Print".
(June 12, 2017). "Charlie Banta Buys A Trio Of AMs, In Principle". Radio & Television Business Report.
(May 25, 2018). "Two Boston-Area AMs Sold". All Access.

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