Will Packer

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American film producer (born 1974)

title: "Will Packer" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1974-births", "20th-century-american-businesspeople", "21st-century-american-businesspeople", "african-american-film-producers", "film-producers-from-florida", "film-producers-from-georgia-(u.s.-state)", "florida-a&m-university-alumni", "living-people", "people-from-st.-petersburg,-florida", "st.-petersburg-high-school-alumni", "20th-century-african-american-businesspeople", "21st-century-african-american-businesspeople"] description: "American film producer (born 1974)" topic_path: "arts" source: "https://en.wikipedia.org/wiki/Will_Packer" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American film producer (born 1974) ::

::data[format=table title="Infobox person"]

FieldValue
nameWill Packer
imageWill Packer 2018.png
captionPacker in 2018
birth_date
birth_placeSt. Petersburg, Florida, U.S.
spouse{{Plainlist
* {{marriageNina Packer
children4
occupationFilm producer
years_active1994–present
credits{{Plainlist
alma_materFlorida A&M University (BS)
::

| name = Will Packer | image = Will Packer 2018.png | caption = Packer in 2018 | birth_date = | birth_place = St. Petersburg, Florida, U.S. | spouse = {{Plainlist|

| children = 4 | occupation = Film producer | years_active = 1994–present | credits = {{Plainlist|

William Packer (born April 11, 1974) is an American film producer and the founder of Will Packer Productions, and Will Packer Media. Packer has produced or executive produced a wide range of movies that have grossed more than $1 billion worldwide at the box office, including 10 films that have opened at number one. He has produced more than 30 features including big-screen hit comedies such as Think Like a Man (2012), Ride Along (2014), Think Like a Man Too (2014), The Wedding Ringer (2015), Girls Trip (2017), Night School (2018), What Men Want (2019) and Little (2019).

Packer produced the 2022 Academy Awards Oscars ceremony. In 2024, he became a limited partner of the NFL's Atlanta Falcons (2024).

Early life and education

Packer was born and raised in St. Petersburg, Florida. He graduated from St. Petersburg High School in 1991 and began attending Florida A&M University that fall. In 1996, Packer graduated magna cum laude with a Bachelor of Science degree in electrical engineering. On October 29, 2021, FAMU personally honored Packer by renaming its amphitheater the Will Packer Amphitheater. Packer also received the Meritorious Achievement Award from Florida A&M, the highest honor the university bestows.

Career

Rainforest Films

Main article: Rainforest Films

It was at FAMU that he started filmmaking with colleague and future business partner Rob Hardy while participating in an internship with veteran producer Warrington Hudlin. In 1994, Packer and Hardy produced their first film, Chocolate City, for $20,000 and Packer helped broker a small distribution deal with Blockbuster video. After graduating, Packer and Hardy moved to Atlanta, Georgia and co-founded Rainforest Films. Packer produced and oversaw the company's studio-financed and self-financed films and distribution projects. Packer and Hardy's vision was to make films that would appeal to black audiences who hadn't seen genre films starring people like themselves.

In 2000, Trois, Rainforest Film's first movie to be released theatrically, grossed over $1.2 million and became the fastest million-dollar grossing film independently distributed by African Americans. Trois was in the Top 50 Highest Grossing Independent Films of the year, according to Daily Variety, and Rainforest Films was at #34 on the list of Top 100 Film Distributors of 2000 listed by The Hollywood Reporter in August 2001. Due to the success of their first film, Packer and Hardy were listed among the "New Establishment" of Black power brokers in Hollywood.

In 2001, Packer helped broker a deal with Sony to produce and distribute urban films including Troiss sequel, Trois: The Escort, and Motives. The film Lockdown, released on home video under this Rainforest-Sony collaboration. In 2005, Rainforest Films released The Gospel. At this time, Packer started using the shortened moniker "Will Packer".

Packer and Hardy wanted Rainforest's films to include established actors and actresses as well as those who are up and coming. 2007's This Christmas, a film about a middle-class family that reunites at Christmas time for the first time in many years, stars veteran actresses Loretta Devine and Regina King as well as R&B superstar Chris Brown in his feature film debut. Packer produced five #1 films with Rainforest, Stomp the Yard, Obsessed, Takers, Think like a Man and Ride Along. His biggest hits with Rainforest have been Think like a Man, which grossed over $96 million worldwide after being released in April 2012, and Ride Along, which brought in box office receipts totaling nearly $150 million as of April 2014.

In television, Packer, along with Andrew Young, Martin Luther King III, and Rainforest Films partner Rob Hardy, are co-founders of Bounce TV, a United States television network airing on digital terrestrial television stations. Promoted as "the first 24/7 digital multicast broadcast network created exclusively for African Americans," Bounce TV launched on September 26, 2011, and features programming geared toward blacks and African Americans in the 25–54 age range.

In June 2014, Packer and Hardy dissolved Rainforest Films. The pair were included in a lawsuit brought by former business partner Bernard Bronner in late June 2014.

Will Packer Productions

In 2013, Packer launched Will Packer Productions. In July 2013, he signed a two-year deal with Universal Television to develop new projects for the studio. Later that year, he signed a three-year deal with Universal Pictures. Packer-produced films under the Will Packer Productions banner include #1 box office openers Ride Along 2, No Good Deed and Think Like a Man Too along with The Wedding Ringer and Girls Trip. Girls Trip was the highest grossing live action comedy of 2017 and the first film written, directed, produced, and starring African-Americans to gross over $100 million. The film went on to gross $140 million on a $19 million budget. Packer also served as executive producer on NWA biopic Straight Outta Compton and on 2016 television mini-series Roots.

He has produced the comedies Night School (2018), starring Kevin Hart and Tiffany Haddish, What Men Want (2019), starring Taraji P. Henson, and Little (2019), starring Marsai Martin and Regina Hall, The Photograph (2020), starring Issa Rae and LaKeith Stanfield, and Beast (2022), starring Idris Elba.  Packer has been included in several high-profile lists, including The Hollywood Reporter's "40(ish) Most Powerful People in Comedy", GIANT magazine's "The GIANT 100", Jet magazine's "Who's Hot To Watch in 2008" and *Black Enterprise*s "Most Powerful Players Under 40."

Will Packer Media

In 2017, Packer launched Will Packer Media, a branded content and digital production company, in partnership with Discovery Communications and Universal Pictures. As part of the launch, the company acquired digital ad firm Narrative_ to serve as the new venture's branded content arm, WP Narrative. In 2018, Will Packer Media acquired women's lifestyle site xoNecole.

Will Packer Media produces episodic scripted and unscripted series across television and digital platforms, as well as content for brand clients and short-form digital content for millennial audiences. Current productions include Ready to Love and Put a Ring On It for OWN, and That Girl Lay Lay for Nickelodeon. Will Packer Media also produces scripted and unscripted podcasts with iHeart Media including Fight Night and The Lower Bottoms.

Packer served as the executive producer of the remake of Roots, for which he received an Emmy Award nomination. The company's WP Narrative_ division was a 2018 Webby Award Winner and 10th Annual Shorty Award winner for its work producing video short #TakeAKnee. WP Narrative was also honored for its #BackedByAxe campaign created for Showtime's Billions, winning at the Clio Entertainment awards, 10th Annual Shorty Awards and 2018 D&AD Awards.

Central Ave, an entertainment magazine series, debuted November 4, 2019 on Fox television stations.

2022 Oscar ceremony

Packer was named the Producer of the 94th Annual Academy Awards which aired on March 27, 2022. This marked his first "live" television production credit for a major show on a major television network (ABC) and was televised in more than 200 territories worldwide. The 94th Oscars was the highest-rated entertainment special in primetime on any network in two years in both total viewers (16.6 million) and adults 18-49 (3.8/28). Kelly Lawler of USA Today wrote of the ceremony, "It was equal parts boring and terrifying, cringe-worthy and interminable."

Controversy

The show was overshadowed by Will Smith walking on stage and slapping host Chris Rock after he made a joke about Smith's wife's, Jada Pinkett Smith's, hair. Packer immediately tweeted, "Welp... I said it wouldn't be boring", before deleting the tweet after criticism that he was being smug. He later tweeted that it was "a very painful moment for me". Variety reported that Packer "was the key to Smith remaining in his seat". Academy Board of Governors member Whoopi Goldberg defended Packer's decision to carry on with the show saying, "And the reason they didn't go and take him out is because that would have been another 15-, 20-minute explanation of why we're taking the Black man out five seconds before they're about to decide whether he's won an Oscar or not."

Personal life

Packer is a member of Alpha Phi Alpha fraternity (inducted into the Beta Nu chapter at FAMU). Packer married his first wife Nina Packer (general manager of Bryant Management and Dir. Of Operations for Blueprint Group, the artist management firm for Lil' Wayne and his YMCMB label from 2007 to 2014). The Packer family is made up of Packer's son Dominique, and two daughters, Maya and Nija, from his previous relationship and Zion with Heather Hayslett. They were divorced in February 2009. Packer proposed to his fiancé Heather Hayslett live on stage at the 2013 Essence Music Festival. They were married in August 2015 in Georgia.

Filmography

Producer

References

References

  1. "Will Packer | Will Packer Productions". Willpackerprods.com.
  2. Media, Will Packer. "Narrative_: an integrated, story-driven marketing solutions agency".
  3. RYAN FAUGHNDER. (2017-08-08). "'Girls Trip' producer Will Packer finds success by targeting an underserved audience".
  4. "Will Packer".
  5. (21 May 2024). "Will Packer, Dominique Dawes Among New Limited Partners of the NFL's Atlanta Falcons".
  6. Thornton, Cedric. (May 29, 2014). "The American Black Film Festival: 10 Facts About Will Packer". Black Enterprise Magazine.
  7. Jasfly, By. "FAMU-FSU College of Engineering :: Will Packer, the Hollywood Hitmaker". Eng.fsu.edu.
  8. "Will Packer".
  9. (2000-03-14). "Campus Campaign To Sell His Movie Rob Hardy And Buddies From Florida A&m Made The Circuit Of African American Colleges Plugging His Erotic Thriller, "Trois." - philly-archives". Articles.philly.com.
  10. "Rainforest Films". Rainforest Films.
  11. "About The Company". [[Rainforest Films]].
  12. Variety Staff. (2001-07-26). "Limited release B.O. winners – 2000". Variety.
  13. "PANEL: A Conversation With Will Packer And Rob Hardy Of Rainforest Films".
  14. (October 10, 2005). "Unlikely pair win fans with 'Gospel'". Los Angeles Times.
  15. "Rainforest Films".
  16. "This Christmas (2007)". Artistdirect.com.
  17. (2012-07-08). "Think Like a Man (2012)". Box Office Mojo.
  18. "Ride Along (2014)". Box Office Mojo.
  19. Molloy, Tim. (2011-09-25). "Black-Oriented Bounce TV Begins, Betting on Classic Movies". Thewrap.com.
  20. (2014-04-25). "EUR Exclusive: 'Think Like a Man Too' Producers Sued for Gross Mismanagement, Abuse of Control". Eurweb.com.
  21. Lesley Goldberg. (2013-07-09). "Film Producer Will Packer Inks Overall Deal With Universal TV". The Hollywood Reporter.
  22. Fleming, Mike. (2013-10-31). "Universal Makes First-Look Feature Pact With Hitmaking Producer Will Packer". Deadline.
  23. ""Girls Trip" Just Broke A Major Milestone & The Timing Couldn't Be More Perfect".
  24. "'Girls Trip' Crosses $100 Million at Domestic Box Office".
  25. N'Duka, Amanda. (2018-05-03). "Issa Rae Joins 'Black-ish' Star Marsai Martin In 'Little' From Universal & Will Packer Productions". Deadline.
  26. "The 40(ish) Most Powerful People in Comedy". The Hollywood Reporter.
  27. (2008-01-14). "Jet - Google Books". Johnson Publishing Company.
  28. (July 25, 2017). "Will Packer Starting Production Company With Backing From Discovery and Universal". The New York Times.
  29. "Newly launched Will Packer Media acquires creative and tech agency Narrative". The Drum.
  30. Spangler, Todd. (2018-01-18). "Will Packer Media Acquires Women's Lifestyle Site xoNecole". Variety.
  31. "Take A Knee {{!}} The Webby Awards".
  32. "#TakeAKnee - The Shorty Awards".
  33. "Billions - #BackedByAxe". Clios.
  34. "#BackedByAxe - The Shorty Awards".
  35. "#BackedByAxe WP Narrative_ {{!}}SHOWTIME Networks {{!}}D&AD Awards 2018 Pencil Winner {{!}}Use of Social Media".
  36. Albiniak, Paige. (October 28, 2019). "Fox Prepares to Step Out on Central Ave". [[Broadcasting & Cable]].
  37. (March 28, 2022). "A Slap, A Dog and Chaos: The Oscars Were a Train Wreck We Couldn't Look Away From". [[USA Today]].
  38. Juneau, Jen. (March 27, 2022). "Will Smith Smacks Chris Rock in the Face at 2022 Oscars After Rock Jokes About Jada Pinkett's Hair". People Magazine.
  39. Bedigan, Mike. (28 March 2022). "Oscars-showrunner says Will Smith altercation was 'a very painful moment for me'". [[Irish Examiner]].
  40. (31 March 2022). "Will Smith Was Not Formally Asked to Leave Oscars Following Chris Rock Slap, Sources Claim".
  41. Sand, Nardine. (29 March 2022). "Film academy governor Whoopi Goldberg: 'Nobody is OK with what happened' with Smith". [[Los Angeles Times]].
  42. (December 7, 2006). "News Headlines – Florida Agricultural and Mechanical University 2012". Famu.edu.
  43. link. (May 27, 2010 , July 25, 2008. Accessed May 3, 2009.)
  44. (October 27, 2020). "EXCLUSIVE FIRST LOOK: Will Packer Marries in Surprise Wedding in Georgia".
  45. (July 9, 2013). ["Producer Will Packer Proposes During Essence Music Festival... PHOTOS + VIDEO]". Straightfromthea.com.
  46. "Will Packer Proposes Live at the 2013 ESSENCE Festival". Essence.com.
  47. (2015-08-30). "JUST MARRIED: Hollywood Producer Will Packer & Heather Hayslett Tie The Knot In Surprise Backyard Wedding! | The Young, Black, and Fabulous®". Theybf.com.

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1974-births20th-century-american-businesspeople21st-century-american-businesspeopleafrican-american-film-producersfilm-producers-from-floridafilm-producers-from-georgia-(u.s.-state)florida-a&m-university-alumniliving-peoplepeople-from-st.-petersburg,-floridast.-petersburg-high-school-alumni20th-century-african-american-businesspeople21st-century-african-american-businesspeople