WIFC
Contemporary hit radio station in Wausau, Wisconsin
title: "WIFC" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1948-establishments-in-wisconsin", "contemporary-hit-radio-stations-in-the-united-states", "midwest-communications-radio-stations", "radio-stations-established-in-1948", "radio-stations-in-wisconsin"] description: "Contemporary hit radio station in Wausau, Wisconsin" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/WIFC" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Contemporary hit radio station in Wausau, Wisconsin ::
::data[format=table title="Infobox radio station"]
| Field | Value |
|---|---|
| name | WIFC |
| logo | 95-5 WIFC Logo.png |
| city | Wausau, Wisconsin |
| country | US |
| area | Wausau-Stevens Point |
| airdate | |
| frequency | |
| languages | English |
| format | Contemporary hit radio |
| owner | Midwest Communications |
| erp | 98,600 watts |
| haat | 329 m |
| class | C |
| callsign_meaning | Wisconsin Forward Communications |
| facility_id | 74102 |
| sister_stations | |
| branding | 95-5 WIFC |
| licensee | WRIG, Inc. |
| webcast | Listen Live |
| website | |
| former_callsigns | |
| affiliations | Compass Media Networks |
| WAOW (weather reports) | |
| licensing_authority | FCC |
| :: |
| name = WIFC | logo = 95-5 WIFC Logo.png | city = Wausau, Wisconsin | country = US | area = Wausau-Stevens Point | airdate = | frequency = | languages = English | format = Contemporary hit radio | owner = Midwest Communications | erp = 98,600 watts | haat = 329 m | class = C | callsign_meaning = Wisconsin Forward Communications | facility_id = 74102 | sister_stations = | branding = 95-5 WIFC | licensee = WRIG, Inc. | webcast = Listen Live | website = | former_callsigns = | affiliations = Compass Media Networks WAOW (weather reports) | licensing_authority = FCC
** WIFC** (95.5 FM) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area.
Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.
History
WIFC began broadcasting August 29, 1948 as WILN-FM, and was one of the first FM stations in Wisconsin to broadcast in stereo in the early 1960s. The station changed its call letters to WSAU-FM on March 30, 1962. It later changed its call letters again to the current WIFC on August 4, 1969. It and sister station WSAU were originally owned by The Milwaukee Journal.
References
References
- [http://www.wisconsinbroadcasting.com/pages/call-letter-meanings/call-letter-meanings---radio.php Wisconsin Broadcasting dot com]
- (March 30, 1962). "WLIN-FM Radio Changes to WSAU-FM". Wausau Daily Record-Herald.
- (August 1, 1969). "Call Letters Are Changed". Wausau Daily Record-Herald.
- (September 13, 1948). "WSAU-FM Wausau Starts Service on Channel 238".
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