Webisode

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Episode of a web series

title: "Webisode" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["streaming-television"] description: "Episode of a web series" topic_path: "arts/film" source: "https://en.wikipedia.org/wiki/Webisode" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Episode of a web series ::

A webisode (portmanteau of "web" and "episode") is an episode of a web series. It is a single installment of a web series program. The length of a webisode is short and ranges from 3–15 minutes.

A webisode is distributed through the public Internet, on personal websites and video-sharing websites such as Vimeo or YouTube. It is available for either streaming or download. The format can be used as part of a collection of shorts, an advertisement, preview, promotion, or raw metadata.

History

Webisodes have become increasingly common in the midst of the post-broadcast era, which implies that audiences are drifting away past free-to-use television design. The post-broadcast era has been influenced by new media formats such as the Internet. Contemporary trends indicate that the Internet has become the dominant mechanism for accessing Media Content.{{cite journal |last1= Young |first1= Sherman |year= 2011 |title= Review - Television studies after TV: Understanding television in the post-broadcast era |journal= Journal of Media & Cultural Studies |volume= 25 |issue= 1 |pages= 125–129 |publisher= Routledge |doi=10.1080/10304312.2010.506950 |s2cid= 144118960 In 2012, the Nielsen Company reported that the number of American households with television access has diminished for the second straight year, showing that viewers are transitioning away from broadcast television.{{cite web |url= http://mediadecoder.blogs.nytimes.com/2012/05/03/nielsen-reports-a-decline-in-television-viewing/ |title=Nielsen Reports a Decline in Television Viewing |last1= Stelter |first1= Brian |date= 3 May 2012 |work= New York Times |access-date= 10 March 2013 The post-broadcast era is best defined as embodiment by a complex mediascape that cannot be maintained by broadcast television; in its wake, the popularity of webisodes has expanded because the internet has become a potential solution to television's ailments by combining interpersonal communication and multimedia elements alongside entertainment programing.

These original web series are a means to monetize this transitional audience and produce new celebrities, both independently on the web and working in accordance to the previous media industry standards. Content has moved onto the web not through the conventional media's branded websites, but through video services like YouTube; the distribution of television increasingly occurs through viral, rather than broadcast, networks such as those available through blogs or social networking services. Webisodes are also noted for their use of the Internet for further exchange of information, news and gossip about the series on various social networks.

Uses in marketing

Webisodes are part of a trend called branded entertainment, which is growing due to the increased demand for marketers to find new methods to reach consumers in an era where the traditional media is losing viewers to the social web. Companies create a social buzz online using digitalmedia marketing to generate branded community-based destinations. Webisodes are regularly used by marketers to form these destinations.{{cite book | last1= Weber | first1= Larry | title= Marketing to the Social Web: How Digital Customer Communities Build Your Business | url= https://books.google.com/books?id=OLXuSpdKeNEC | access-date= 2013-03-31 | year= 2009 | publisher= John Wiley & Sons | location= Hoboken, New Jersey | isbn=9780470440315

In 2006, for example, hip-hop entrepreneur Sean Combs, aka P. Diddy, started his own YouTube channel called "DiddyTV," which he used to post webisodes and blog about his life on tour. Combs built hype around the web series by using his social media sites, such as Myspace, to direct users to the YouTube channel. Combs' webisodes were sponsored by Burger King, which used the web series to generate a brand community.

In 2007, Mini Cooper initiated an online marketing campaign to promote their new line of vehicles. The campaign consisted of six webisodes that were each four minutes in duration. Each week a new webisode went up on sites like YouTube. The series was a spoof on the retro television show, Starsky & Hutch and was titled "Hammer & Coop." The series told the story of a 1970s based character named Hammer and his car named Coop, while highlighting the improvement of new Mini Cooper's interior.

In 2011, Jeff Schroeder, known for his role in the reality series The Amazing Race, assisted AT&T with a digital marketing scheme based around webisodes. The campaign followed Schroeder around the world in 100 days using only his phone and netbook.

Web-based comedy series

Some of the most notable webisodes are original comedies generated for an audience online viewers. Original comedies have become the preferred genre for webisodes because they deliver a low budget format for experimentation and prompt results. These original web comedies are a means to monetize the audience.

The model for the popular website Funny or Die, is based entirely on distributing a variety of original comedy web series. Comedians Will Ferrell and Adam McKay started this initiative with their series of webisodes about a vulgar two-year-old landlord. The series was streamed over 50 million times on Funny or Die and led the site to earning over $50 million annually.[Graeme Turner, Jinna Tay] {{cite book | last1= Turner | first1= Graeme | last2= Tay | first2= Jinna | title= Television studies after TV: understanding television in the post- broadcast era | url= https://books.google.com/books?id=xQNmGzMgdJsC&q=web+series+post-broadcast+era&pg=PP1 | access-date= 2013-02-19 | year= 2009 | publisher= Routledge | location= New York, NY | isbn= 978-0-203-87831-6

Etymology

Origins:

1995: Created by the first Internet serialized fiction called The Spot created by Scott Zakarin It was used to describe the series. Derived words also created at the time: Webisodic.
1996: Earlier usage by the textually based seaQuest 2047 to describe their periodic publications, beginning circa 1996.
1998–99: First public use of the word webisode, attributed to Stan Lee Media in the marketing and promotion of The 7th Portal online superhero series created by Stan Lee.
2009: webisode is introduced as a word into the Merriam-Webster's Collegiate Dictionary.

References

(August 31, 2008). "For Web TV, a Handful of Hits but No Formula for Success". [[The New York Times]].
(December 29, 2008). "Webisodes Cure Mid-Season Blues for 'Heroes', 'Office' Fans".
(December 28, 2008). "NBC Bridges Series Gaps With Online Minidramas". [[The New York Times]].
(October 23, 2005). "Webisodes return, now as advertising". [[USA Today]].
Christian, Aymar Jean. (October 31, 2012). "The Web as Television Reimagined? Online Networks and the Pursuit of Legacy Media". Journal of Communication Inquiry.
Marx, Nick. (July 27, 2011). ""The Missing Link Moment": Web Comedy in New Media Industries". The Velvet Light Trap.
Elliot, Stuart (2009-11-23). [https://www.nytimes.com/2009/11/24/business/media/24adcol.html?_r=0 Shows Online, Brought to You by ...]. ''[[The New York Times]]''
Stanley, T.J. (2006-10-16). [http://adage.com/article/print-edition/sean-combs-aka-diddy-youtube-channel/112505/ Sean Combs Models Himself as a Master of Marketing]. "[[Advertising Age]]"
Voight, Joan (2007-03-19). [http://www.adweek.com/news/advertising/mini-cooper-retro-webisodes-88319 Mini Cooper: Retro Webisodes]. ''[[Adweek]]''
Cardona, Mercedes (2011-11-01). [http://www.dmnews.com/webisodes-promote-att/article/215196/ Webisodes promote AT&T] {{Webarchive. link. (2015-05-04 . ''[[Direct Marketing News]]'')

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