WCUB
title: "WCUB" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-wisconsin", "radio-stations-established-in-1952"] topic_path: "general/radio-stations-in-wisconsin" source: "https://en.wikipedia.org/wiki/WCUB" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::data[format=table title="Infobox radio station"]
| Field | Value |
|---|---|
| name | WCUB |
| logo | WCUB logo.png |
| logo_size | 200px |
| city | Two Rivers, Wisconsin |
| area | Two Rivers-Manitowoc-Sheboygan |
| Green Bay metro | |
| branding | 97.1 WCUB |
| Your Racing Station (for racing coverage) | |
| frequency | 980 kHz |
| repeater | |
| airdate | |
| format | Classic Country |
| power | 5,000 watts |
| network | Fox News Radio |
| class | B |
| facility_id | 14702 |
| coordinates | |
| callsign_meaning | Cub Radio, in reference to station's ursine mascot |
| owner | Mark Seehafer |
| licensee | Seehafer Broadcasting Corp. |
| sister_stations | WEMP, WLKN, WLTU, WOMT, WQTC |
| website | |
| affiliations | NASCAR radio networks (MRN, PRN, IMSRN) |
| licensing_authority | FCC |
| :: |
| name = WCUB | logo = WCUB logo.png | logo_size = 200px | city = Two Rivers, Wisconsin | area = Two Rivers-Manitowoc-Sheboygan Green Bay metro | branding = 97.1 WCUB Your Racing Station (for racing coverage) | frequency = 980 kHz | repeater = | airdate = | format = Classic Country | power = 5,000 watts | network = Fox News Radio | haat = | class = B | facility_id = 14702 | coordinates = | callsign_meaning = Cub Radio, in reference to station's ursine mascot | former_callsigns = | owner = Mark Seehafer | licensee = Seehafer Broadcasting Corp. | sister_stations = WEMP, WLKN, WLTU, WOMT, WQTC | webcast = | website = | affiliations = NASCAR radio networks (MRN, PRN, IMSRN) | licensing_authority= FCC
WCUB (980 kHz) is a commercial AM radio station licensed to Two Rivers, Wisconsin. The station is owned by Mark Seehafer, through licensee Seehafer Broadcasting Corporation, with studios at Mangin Street in Manitowoc. It airs a classic country radio format.
WCUB is a Class B station, transmitting with 5,000 watts. To protect other stations on 980 AM from interference, it uses a directional antenna with a four-tower array. The transmitter is off Viebahn Street at South 42nd Street, near Interstate 43 in Manitowoc. The signal covers Two Rivers, Manitowoc and Sheboygan along with city-grade coverage of Brown County and Green Bay. Programming is also heard on 250-watt FM translator W246DY at 97.1 MHz in Two Rivers.
Programming
WCUB plays country music hits from the 1960s, 70s, 80s and 90s. Most hours begin with an update from Fox News Radio.
WCUB is also the home of NASCAR radio coverage from all three NASCAR radio networks, along with the Indianapolis 500's radio network (including the Brickyard 400), serving that role for not only Manitowoc, Two Rivers and Sheboygan, but Green Bay and the Fox Cities.
History
The station signed on the air in . It was a 500-watt daytimer.
On November 19, 1965, it added a sister station, WKKB-FM at 92.1 MHz. In the 1960s and 70s, the two stations simulcast a popular Top 40 format. Today, the FM station is a country outlet as WLTU. The stations were purchased by Seehafer Broadcasting in 2018, the owners of its longtime rivals, WOMT (1240) and WQTC-FM (102.3), and merged into Seehafter's facility soon after.
In early May 2020, WCUB started simulcasting on FM translator W246DY at 97.1 MHz, as a part of the FCC's AM revitalization plan.
References
References
- [https://radio-locator.com/cgi-bin/finder?call=wcub&x=0&y=0&sr=Y&s=C Radio-Locator.com/WCUB]
- [https://radio-locator.com/info/W246DY-FX Radio-Locator.com/W246DY]
- ''[[Broadcasting & Cable. Broadcasting Yearbook]] 1953'' [https://www.worldradiohistory.com/Archive-BC-YB/1953/Radio%20BC%20YB%201953.pdf page 320]. Retrieved November 3, 2023.
- [https://www.worldradiohistory.com/Archive-BC-YB/1977/C%20Section%20Radio%20Broadcasting%20Yearbook%201977%20P-6.pdf ''Broadcasting & Cable 1977'' page C-237. Retrieved Nov. 3, 2023.]
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