Volcom

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Lifestyle brand

title: "Volcom" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["clothing-brands-of-the-united-states", "companies-based-in-costa-mesa,-california", "clothing-companies-established-in-1991", "skateboarding-companies", "snowboarding-companies", "surfwear-brands", "1990s-fashion", "2000s-fashion", "2010s-fashion", "2020s-fashion", "swimwear-brands", "1991-establishments-in-california", "2005-initial-public-offerings", "2011-mergers-and-acquisitions", "2019-mergers-and-acquisitions", "2025-disestablishments-in-california", "companies-that-filed-for-chapter-11-bankruptcy-in-2025", "authentic-brands-group", "workwear"] description: "Lifestyle brand" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Volcom" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Lifestyle brand ::

::data[format=table title="Infobox company"]

FieldValue
nameVolcom, LLC
logo[[File:Volcom Circle Stone.svg
logo_size180
typeSubsidiary
foundation, in Orange County, California, U.S.
founderRichard Woolcott
Tucker Hall
defunct
fate(U.S. Operations Only)
area_servedWorldwide
key_people{{collapsible list
industryTextile
locations38 (April 2025)
location_cityCosta Mesa, California
location_countryU.S.
num_employees1400
num_employees_yearFebruary 06, 2025
parentAuthentic Brands Group
divisionsVeeco Productions
subsidVolcom Entertainment, Inc.
Volcom logoOwnerElvusOmaresRetail, Inc.
footnotes
homepage
::

| name = Volcom, LLC | logo = [[File:Volcom Circle Stone.svg|180px|class=skin-invert]] | logo_size = 180 | type = Subsidiary | predecessor = | successor = | foundation = , in Orange County, California, U.S. | founder = Richard Woolcott Tucker Hall | defunct = | fate = (U.S. Operations Only) | area_served = Worldwide | key_people = {{collapsible list| Richard "Wooly" Woolcott (founder, executive chairman) Brad Holman (CFO) Todd Hymel (CEO) Ryan Immegart, SVP Global Marketing Mike Aho, Creative Director | industry = Textile | locations = 38 (April 2025) | location_city = Costa Mesa, California | location_country = U.S. | num_employees = 1400 | num_employees_year = February 06, 2025 | owner = | parent = Authentic Brands Group | divisions = Veeco Productions | subsid = Volcom Entertainment, Inc. Volcom logoOwnerElvusOmaresRetail, Inc. | footnotes = | homepage =

Volcom is an American lifestyle brand that designed, marketed, and distributed boardsports-oriented products. Volcom is headquartered in Costa Mesa, California. The brand was known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. Todd Hymel is the CEO of Volcom.

History

1991–1995: Origins

Volcom was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, who based the ethos of the company on their own experiences with boardsports. In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company.

Chet Thomas was the first professional skateboarder to be sponsored by the brand. In 1995, Volcom was the first action sports company to create a record label, Volcom Entertainment.{{cite news |url = http://www.sundancebeach.com/blog/2012/01/story-of-the-stone/ |author = Ryan Richardson |title = Volcom, the Story of the Stone |work = Sundance Beach |publisher = Sundance Beach Magazine |agency = SundanceBeach.com |date = January 28, 2012 |access-date = August 21, 2008

1995–2011: IPO, Kering and ABG acquisitions

In April 2005, the company adopted its current name, "Volcom, Inc." Volcom became a publicly traded entity on June 29, 2005, when Wachovia Securities, D.A. Davidson and Piper Jaffray underwrote an initial public offering on NASDAQ. They priced 4.69 million shares at US$19 a share, raising a total of US$89 million.

In early 2008, Volcom made its first acquisition, taking ownership of Electric Visual Evolution LLC for US$25.3 million.{{cite news | url = http://www.allbusiness.com/company-activities-management/financial-performance/8894840-1.html | author = Bellantonio, Jennifer | title = Volcom to Break into Sunglasses with Buy | work = Orange County Business Journal | publisher = Dun & Bradstreet | agency = AllBusiness.com, Inc | date = January 28, 2008 | access-date = May 14, 2011 }} In early 2016, Eric Crane acquired the brand from Volcom for an undisclosed amount.

On May 2, 2011, PPR (turned Kering in 2013) launched a friendly takeover offer to buy Volcom Inc. for US$24.50 a share, valuing the company at US$608 million.{{cite news |url = http://www.foxbusiness.com/industries/2011/05/02/ppr-launches-tender-offer-volcom-shares-608-million/ |title = PPR Launches Tender Offer For Volcom Shares For $608 Million |author = Landauro, Inti |work = Fox Business – Retail |publisher = Fox News Channel |agency = Dow Jones Newswires |location = Paris |date = May 2, 2011 |access-date = May 14, 2011

Since the takeover, Kering has sought to expand and diversify the Volcom brand. The support from Kering allowed Volcom to launch its first ever closed-toe footwear line in July 2013.

On April 3, 2019, Authentic Brands Group had announced it acquired Volcom from Kering.

Retail

Volcom's first retail store was opened on November 23, 2002, in Los Angeles. Since then, seven more Volcom stores have opened in the United States, and six more in Canada.

Outside America, Volcom has numerous international retail stores including locations in Barcelona, Spain; Hossegor, Bordeaux, and Paris, France; two locations in Bali, Indonesia; Tokyo, Japan; Durban and Pretoria, South Africa; Bangkok, Thailand; London and Falmouth, England; Melbourne, Australia; Buenos Aires, Argentina; Santiago, Chile; Lima, Perú; São Paulo, Brazil; Isla de Margarita, Venezuela; Lisbon, Portugal; Stuttgart, Germany; Davos, Switzerland, Calgary, Edmonton, Vancouver, Winnipeg, and Fort McMurray, Canada, Costa Rica; Amsterdam, the Netherlands; and Guam.{{cite web |url = http://www.volcom.com/news/article.asp?sid=&articleID=2855 |title = Some things art show by Apo Fousek @ Volcom SP (Brazil) |work = Discover |publisher = Volcom |date = September 20, 2008 |access-date = May 14, 2011 |archive-url = https://web.archive.org/web/20110717231324/http://www.volcom.com/news/article.asp?sid=&articleID=2855 |archive-date = July 17, 2011 |url-status = dead |df = mdy-all

On February 2, 2025, Liberated Brands, owner of Volcom retail stores in the US, filed for Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining Volcom locations in the US, with liquidation sales beginning a week before the bankruptcy.

Teams

Surfing

::figure[src="https://upload.wikimedia.org/wikipedia/commons/0/0b/Volcomdiamant.jpg" caption="[[Street art]] featuring the Volcom logo."] ::

  • Laura Coviella
  • Noa Deane
  • Dusty Payne
  • Balaram Stack
  • Mitch Coleborn
  • Gony Zubizarreta
  • Parker Coffin
  • Andrew Doheny
  • Ozzy Wright
  • Nate Tyler
  • Ryan Burch
  • Gavin Beschen
  • Kobi Clements
  • Joan Duru
  • Maud Le Car
  • Coco Ho
  • Jack Robinson

Skateboarding

Snowboarding

Volcomunity

Volcomunity is an online space for Volcom ambassadors—singers, models, and designers to blog about their lives. Natalie Suarez, Jennifer Herrema, Billie Edwards, Elle Green, Mike Correia, Stephanie Cherry, Amy Smith, Zoe Grisedale-Sherry and Hannah Logic are Volcom ambassadors.

In 2012, Volcom collaborated with Volcom ambassadors POSSO for the second time. POSSO is described by the brand as "2 best friends from Northern California with a love for art, design, fashion, and music." The collection included dresses and a bikini outfit.

Events

2013 Volcom Pipe Pro Event

The 2013 Volcom Pipe Pro surf competition that took place between January 27 and February 7, 2013, has been designated as a Deep Blue Surfing Event as it completed the ASP (Association of Surfing Professionals) Green Guidelines Recommendations. The event strove to reduce the environmental impacts of a professional surfing contest and to provide social benefits for the local community.

2014 Volcom Pipe Pro Event

The 2014 Volcom Pipe Pro surf competition took place between January 26 and February 7, 2014, at the Banzai Pipeline with waves at 8–12 feet, and was televised on Saturday, June 7, 2014, on NBC. The competition is an ASP, WQS (World Qualifying Series) 5-Star Event with a $130,000 prize purse, and once again has been designated as a Deep Blue Surfing Event, working with Sustainable Surf, a waste diversion company.

Philanthropy

Volcom created the "V.Co-logical Series" collection, whereby one percent of sales are donated to environmentally focused non-profit organizations. The company is a member of the "1% for the Planet" initiative.

In 2011, Volcom collaborated with Krochet Kids International, an organization that seeks to reduce poverty. Volcom sold handmade clothes from Uganda and some of the revenue was donated to Krochet Kids International.

Awards

In 2003, Woolcott was named the Surf Industry Manufacturers Association Individual Achiever of the Year. In 2004, Woolcott was inducted into the National Scholastic Surfing Association Hall of Fame.

In 2010, Volcom won the TransWorld Business Industry and Retail Award: "Brand of the Year". Also in 2010, Woolcott was nominated for the Entrepreneur of the Year Award at Chapman University by the Leatherby Entrepreneurship Center.

References

References

  1. Volcom. (2012). "Frequently Asked Questions". Volcom, VolcomLogoOwnerElvusOmares(Volcom)Inc.
  2. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. (2010). "Volcom, Inc.". UNITED STATES SECURITIES AND EXCHANGE COMMISSION.
  3. "Volcom". Skateboarding.com.au.
  4. "Steris named Volcom CEO, Woolcott moves to executive chairman". business.transworld.net/.
  5. Volcom. (2012). "Frequently Asked Questions". Volcom, Inc.
  6. "the Volcom story". volcom.com.
  7. (25 July 2014). "UPSTARTS: WRECK WHEELS". TEN.
  8. Disko. "Volcom sells Electric brand".
  9. Roberts, Andrew. (May 2, 2011). "PPR CEO Says Volcom Acquisition Shows Scope of Future Lifestyle Deals". bloomberg.com/.
  10. "Volcom launches footwear collection for fall 2013". shop-eat-surf.com/.
  11. (April 3, 2019). "Abg Acquires Volcom".
  12. Transworld. (27 November 2002). "VOLCOM OPENS FIRST RETAIL STORE". Transworld Snowboarding.
  13. "Stores". Volcom.
  14. Montgomery, Tiffany. (February 3, 2025). "Liberated Brands Files for Chapter 11 Bankruptcy".
  15. "Stella Reynolds - Skate - Ambassadors - Volcom – Volcom US".
  16. "6. Pat Moore | 10 Well Known Snowboarders who don't have a Board Sponsor (But Totally Should) - Page 7 of 11".
  17. "Look Who's Calling Volcom Northwest Retrospect wonderboy Curtis Ciszek".
  18. (November 1, 2012). "Volcom Snow IP2: Dylan Alito".
  19. "Elena Hight".
  20. "X Games Aspen 2018 Preview: Hailey Langland".
  21. (July 12, 2018). "1910 Interview: Jamie Lynn and Scoph's Latest Collabh".
  22. "Interview with a Pipe Master – part 2".
  23. (August 8, 2016). "Shrewsbury is home to one of the world's best snowboarders".
  24. (October 1, 2012). "Volcom's IP2: Scott Blum Full Part".
  25. "Marcus Kleveland".
  26. "Legally Stoned - Benny Milam, Cody Warble and Reid Smith at Mt. Hood".
  27. "Scotty James Joins Volcom Global Snow Team".
  28. "Natalie Suarez". volcomunity.com/.
  29. (27 February 2012). "THE STITCH: NEW POSSO X VOLCOM COLLECTION". ASLU LLC.
  30. (2013). "Volcom Pipe Pro -2013- Sustainability Report". SustainableSurf.
  31. https://www.surftoday.com/environment/10465-volcom-pipe-pro-gets-green-label{{Dead link. (July 2018)
  32. "Volcom 2013 Sustainability Update". newfuture.volcom.com/.
  33. "Volcom x Krochet Kids Fall 2011". volcom.com/.
  34. "Volcom and Vans claim two TW Biz awards each". surf.transworld.net/.
  35. "Volcom CEO Woolcott OC entrepreneur of year". business.transworld.net/.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

clothing-brands-of-the-united-statescompanies-based-in-costa-mesa,-californiaclothing-companies-established-in-1991skateboarding-companiessnowboarding-companiessurfwear-brands1990s-fashion2000s-fashion2010s-fashion2020s-fashionswimwear-brands1991-establishments-in-california2005-initial-public-offerings2011-mergers-and-acquisitions2019-mergers-and-acquisitions2025-disestablishments-in-californiacompanies-that-filed-for-chapter-11-bankruptcy-in-2025authentic-brands-groupworkwear