Vitrue, Inc.

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title: "Vitrue, Inc." type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["software-companies-based-in-georgia-(u.s.-state)", "oracle-acquisitions", "software-companies-established-in-2006", "2006-establishments-in-georgia-(u.s.-state)", "defunct-software-companies-of-the-united-states", "2012-mergers-and-acquisitions", "american-corporate-subsidiaries", "american-companies-established-in-2006"] description: "Provider of social media publishing software services" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Vitrue,_Inc." license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Provider of social media publishing software services ::

::data[format=table title="Infobox company"]

Field	Value
name	Vitrue, Inc.
logo	Vitrue_Logo.jpg
industry	social media publishing software
founded	May 2006
founder	Reggie Bradford
hq_location	Atlanta
products	software-as-a-service (SaaS)
services	Publishing, management, moderation & measurement of customer relations across the social web
::

| name = Vitrue, Inc. | logo = Vitrue_Logo.jpg | industry = social media publishing software | founded = May 2006 | founder = Reggie Bradford | hq_location = Atlanta | products = software-as-a-service (SaaS) | services = Publishing, management, moderation & measurement of customer relations across the social web Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.

History

::figure[src="https://upload.wikimedia.org/wikipedia/commons/4/4c/Reggie_Bradford_IMG_0324_(3029135277).jpg" caption="Reggie Bradford in 2008"] ::

Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners. The company offers software and services to manage customer relations across the social web.

Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.

Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006. , Virtue is undergoing global expansion.

On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.

Competitors in the space include Hearsay Social and Social Ware.

References

References

1. (May 8, 2006). "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform".
2. (May 8, 2006). "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire.
3. "Vitrue Expands into Four Additional U.S. Markets".
4. "Oracle Buys Vitrue".
5. Takahashi, Dean. (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times.

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