Vegeta (condiment)

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title: "Vegeta (condiment)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["products-introduced-in-1959", "croatian-cuisine", "croatian-brands", "herb-and-spice-mixtures", "economy-of-koprivnica", "goods-manufactured-in-yugoslavia"] description: "Seasoning" topic_path: "general/products-introduced-in-1959" source: "https://en.wikipedia.org/wiki/Vegeta_(condiment)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Seasoning ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/a/a9/Vegeta.png" caption="Vegeta Packaging"] ::

Vegeta is a Croatian brand of savoury seasonings of dehydrated vegetables, spices, and MSG, produced by Croatian food company Podravka. It is considered a staple of Eastern European cuisine.

The product was originally developed at Podravka's labs in Koprivnica, then part of Yugoslavia, in 1958. Zlata Bartl, a Bosnian Croat chemical technician who created a popular line of dehydrated soup packets, led the team that developed Vegeta. It was first sold in 1959 under the name "Vegeta 40", and first exported in 1967 to Hungary and the Soviet Union. Vegeta has been produced by Podravka in Koprivnica since its introduction, and is also manufactured in Poland, Austria, Hungary, and Tanzania.

Vegeta was a commercial success for Podravka and led to an economic boom in Koprivnica. Bartl, who became known as "Auntie Vegeta" (), was made an honorary citizen of the city before her death in 2008. Nielsen named Vegeta the best-selling universal food seasoning in Europe in 2021, and the products are sold in 40 countries worldwide.

There is also a "no MSG added" version for those avoiding monosodium glutamate.

Ingredients

The ingredients of Vegeta include (according to the 2008 product packaging):

• salt max. 56%
• dehydrated vegetables 15.5% (carrot, parsnip, onions, celery, parsley leaves)
• flavour enhancers (MSG max. 15%, disodium inosinate)
• sugar
• spices
• cornstarch
• riboflavin (for yellow coloring)

::data[format=table title="Average contents of 100 [[gram|g]] of Vegeta"]

Sodium	23 g
::

References

References

1. Smart, Sam. (25 August 2023). "My Family Can't Cook Without Vegeta".
2. Baricevic, Michelle. (1 August 2021). "This Is the ONE Seasoning I Put on Everything".
3. Đorđević, Nikola. (6 February 2021). "Zlata Bartl, the woman behind the best-loved spice in the Western Balkans".
4. "Vegeta history". Podravka d.d..
5. Ephanov, Nikita. (26 August 2022). "Vegeta: The Croatian Seasoning You Should Know About".
6. (19 February 2017). "Vegeta Producers Podravka Open Factory in Africa".
7. (5 March 2020). "Teta Vegeta: Woman from Sarajevo who invented the most popular Yugoslav Spice!".
8. (20 February 2022). "Vegeta – the best-selling dehydrated food seasoning in Europe".
9. "Products -- Vegeta". Podravka d.d..

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::