Unclick

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Term in the context of computing

title: "Unclick" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["direct-marketing", "information-privacy", "computing-terminology"] description: "Term in the context of computing" topic_path: "technology/computing" source: "https://en.wikipedia.org/wiki/Unclick" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Term in the context of computing ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/a/a9/Hotel_booking_checkbox_example.png" caption="A web page menu showing which preferences are in effect. By using a mouse or graphical pointer, a user can move a cursor over selected terms, and un-check or ''unclick'' them, if the software permits it."] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/9/9c/Checkbox_States.svg" caption="A checkbox is a [[graphical user interface]] element in which a computer user can make multiple selections from an array of options."] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/2/2f/VirtualBox_Windows_Chicago_11_11_2023_10_43_00_radio_buttons.png" caption="language=en}}"] ::

In computer interface design, to unclick is to deselect a specific preference,{{cite news |author= James Coates |title= Quickly make icons as pretty as a picture |newspaper= Chicago Tribune |quote= |date= August 27, 2001 |url= http://articles.chicagotribune.com/2001-08-27/business/0108270010_1_change-icon-windows-desktop-windows-media-player/2 |archive-url= https://web.archive.org/web/20150515104932/http://articles.chicagotribune.com/2001-08-27/business/0108270010_1_change-icon-windows-desktop-windows-media-player/2 |url-status= dead |archive-date= May 15, 2015 |accessdate= 2012-01-07 |author= TARA SIEGEL BERNARD |title= MarketRiders Tweaks Its Investment Mix |newspaper= The New York Times |quote= |date= September 1, 2011 |url= http://bucks.blogs.nytimes.com/2011/09/01/marketriders-tweaks-its-investment-mix/ |accessdate= 2012-01-04

Background

As the Internet becomes an increasingly popular medium for marketers, vendors and marketers often presume that a user will prefer certain choices,{{cite news |author= JASON FRY |title= Thoughts on Kids and the Net: Readers Offer Thoughts on When Children Should Be Introduced to the Digital World |newspaper= Wall Street Journal |quote= |date= March 31, 2008 |url= https://www.wsj.com/articles/SB120689967537175059 |accessdate= 2012-01-07 |author= Lee Dembart |title= the end user / A voice for the consumer : You, on radio |newspaper= The New York Times |quote= |date= August 26, 2002 |url= https://www.nytimes.com/2002/08/26/business/worldbusiness/26iht-itend26_ed3_.html |accessdate= 2012-01-07 |author= North American Precis Syndicate NJ.com |title= Steering Clear Of Deceptive Online Marketing |work= nj.com |quote= |date= January 4, 2010 |url= http://blog.nj.com/north_american_precis_syndicate/2010/01/steering_clear_of_deceptive_online_marketing.html |accessdate= 2012-01-04 |author= Brian Bergstein, AP Technology Editor |title= How can I make my computer run faster, for free? |newspaper= USA Today |quote= |date= October 1, 2008 |url= https://www.usatoday.com/tech/products/2008-10-01-1355234940_x.htm |accessdate= 2012-01-04 |author= Rob Freeman |title= Click Tips: Making XP look like Vista |work= BBC News |quote= |date= 25 September 2007 |url= http://news.bbc.co.uk/2/mobile/programmes/click_online/7012126.stm |accessdate= 2012-01-07

In Internet marketing, unclicking is often required for a user to avoid being billed automatically for unnecessary services, sometimes part of a deceptive business practice termed negative option billing. A user's Facebook privacy settings have often been chosen in advance by Facebook Inc., which presumes that a user would like particular settings, and to un-choose these options, a user may need to unclick or opt-out of the Facebook-determined choices by finding the right menus.{{cite news |author= Shannon Montgomery, of The Canadian Press |title= Lawsuit says Facebook changes sold as making info secure had opposite effect |work= The Star |quote= |date= July 2, 2010 |url= https://www.thestar.com/mobile/canada/article/831597 |accessdate= 2012-01-04

Other contexts

The term unclick has also been used in other contexts, such as when there is a latching or locking mechanism, such as a lock on a briefcase,{{cite news |author= John Miller |title= Life Is Adventure: Postcards from Rio de Janeiro |publisher= Brazzil |quote= |date= December 1998 |url= http://www.brazzil.com/p40dec98.htm |accessdate= 2012-01-07 |author= The Gazette (Montreal) |title= FJ Cruiser makes landfall |publisher= Canada.com |quote= |date= April 19, 2006 |url= http://www.canada.com/story_print.html?id=ec00fb90-6c2b-469c-93c4-6d7e3a14286d&sponsor= |accessdate= 2012-01-07 |author= Cynthia Lee |title= New Jersey car seat laws: Which seat is best for your child? |newspaper= The Star-Ledger |quote= |date= October 14, 2011 |url= http://www.nj.com/parenting/guest_bloggers/index.ssf/2011/09/new_jersey_car_seat_laws_which.html |accessdate= 2012-01-07 |author= Ron Alexander |title= Metropolitan Diary |newspaper= The New York Times |quote= |date= December 18, 1991 |url= https://www.nytimes.com/1991/12/18/garden/metropolitan-diary-010891.html |accessdate= 2012-01-07 |author= Burnaby Now |title= If the shoe fits: Christmas came early for the trio of Sandra McLellan, Sarah Dadey and Jason McLellan |publisher= canada.com |quote= |date= April 28, 2009 |url= http://www.canada.com/story_print.html?id=500315e3-a4f1-4011-b2d4-300952283871&sponsor= |accessdate= 2012-01-07 |author= Arundhati Roy |title= Gandhi, but with guns: Part Five |newspaper= The Guardian |quote= |date= 26 March 2010 |url= https://www.theguardian.com/books/2010/mar/27/arundhati-roy-india-tribal-maoists-5 |accessdate= 2012-01-07 |author= Adele Evans |title= It's underfoot, but important: Floor: An upgrade can make a home distinctive, but choosing the right material and pattern doesn't come easy. |newspaper= Baltimore Sun |quote= |date= October 14, 2001 |url= https://www.baltimoresun.com/2001/10/14/its-underfoot-but-important/ |access-date= 2012-01-07 |author= Lynn Hirschberg |title= The Samaha Formula for Hollywood Success |newspaper= The New York Times |quote= |date= May 14, 2000 |url= https://www.nytimes.com/2000/05/14/magazine/the-samaha-formula-for-hollywood-success.html?pagewanted=all |accessdate= 2012-01-07

References

(2002). "JavaScript: The Definitive Guide". "O'Reilly Media, Inc.".

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