Uncle Chipps

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title: "Uncle Chipps" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["food-and-drink-companies-of-india", "frito-lay-brands", "indian-brands", "brand-name-potato-chips-and-crisps", "products-introduced-in-1992", "2000-mergers-and-acquisitions"] description: "Indian potato chips brand" topic_path: "geography/india" source: "https://en.wikipedia.org/wiki/Uncle_Chipps" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Indian potato chips brand ::

::data[format=table title="Infobox brand"]

Field	Value
name	Uncle Chipps
logo	Unclechipps brand logo.png
logo_size	200
type	Potato chips
currentowner	PepsiCo
producedby	Frito-Lay
country	India
introduced
markets	Asia
tagline	"Bole mere lips. I love Uncle Chipps"
previousowners	Uncle Chipps Co. Ltd
::

|name= Uncle Chipps |logo= Unclechipps brand logo.png |logo_size = 200 |caption= |type= Potato chips |currentowner= PepsiCo |producedby = Frito-Lay |country = India |discontinued= |introduced= |markets= Asia |tagline= "Bole mere lips. I love Uncle Chipps" |previousowners= Uncle Chipps Co. Ltd |trademarkregistrations = |website = Uncle Chipps is a brand of potato chips that is marketed in India by Joseph El Khoury. It was launched in 1992 by Amrit Agro Ltd. which was later taken over by Frito Lay (owned by PepsiCo), India in 2000.

History

Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share, thereafter saw competition bring its market share down to 30-35% by 2000. Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000.

It was sold for $16.6 million. Noted film music director Shantanu Moitra started his composing career with the hit-jingle with Rohit Nagar, "Bole mere lips I love Uncle Chipps", with Pradeep Sarkar, then the Creative Head of the agency.

Though Amrit Agro continued marketing snacks under other brands, it completely exited the snacks business in December 2002.

Uncle Chipps is the pioneer of branded nitrogen-foil packed potato chips in India. The brand markets its potato chips with the tagline "Bole mere lips, I love Uncle Chipps". Uncle Chipps until 2010, was distributed only in Northern India. In August 2010, Frito Lay announced that it was looking to market Uncle Chipps on a pan India level.

References

References

1. (20 January 2000). "Uncle Chipps launches Rs 2-crore Millennium Offer to woo kids". [[The Indian Express]].
2. "History of Uncle Chipps". PepsiCo.
3. (15 July 198). "Uncle Chipps in 70g packs, four variant". [[The Indian Express]].
4. (6 December 2000). "Pepsi sees greater synergies after Quaker Oats buyout". [[The Financial Express (India).
5. (17 October 2000). "Uncle Chipps shareholders ratify takeover by Frito-Lay". [[The Financial Express (India).
6. Todd Brewster, Peter Jennings. (2002). "In Search of America". Hyperion Press.
7. [https://in.rediff.com/movies/2005/jun/09shan.htm Thank an ad crisis for Parineeta's music] [[Rediff.com]], 9 June 2005.
8. (21 December 2002). "Amrit Agro exits ethnic snacks biz". [[The Hindu]].
9. Majumdar, Ramanuj. (19 December 2007). "Product Management In India 3Rd Ed.". PHI Learning Pvt. Ltd..
10. (15 July 2010). "Munching on Salty Success". [[The Financial Express (India).
11. (21 August 2010). "Frito Lay set to increase footprint of regional brands". [[The Hindu]].

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