TOA Technologies

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title: "TOA Technologies" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["software-companies-based-in-ohio", "centralized-computing", "cloud-computing-providers", "service-oriented-(business-computing)", "business-software-companies", "oracle-acquisitions", "2014-mergers-and-acquisitions", "defunct-software-companies-of-the-united-states"] description: "American field service software company" topic_path: "technology/computing" source: "https://en.wikipedia.org/wiki/TOA_Technologies" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American field service software company ::

::data[format=table title="Infobox company"]

Field	Value
name	TOA Technologies
logo	File:TOA_Technologies_Logo.jpg
logo_caption	Predictive. Cloud-based. Right on Time
type	Private
industry	Enterprise software, Field service management
foundation	2003
founder	Yuval Brisker and Irad Carmi
location_city	Beachwood, Ohio
location_country	United States
area_served	Worldwide
key_people	Yuval Brisker (Chairman of the Board, President & CEO), Irad Carmi (President & CTO), Brian Cook (CFO), Bruce Grainger (Senior Vice President Global Sales)
products	ETAdirect Enterprise, ETAdirect Professional, ETAworkforce
services	Field service management
revenue	US$41.0 million (FY 2012)
num_employees	550+
parent	Oracle Corporation
homepage
::

| name = TOA Technologies | logo = File:TOA_Technologies_Logo.jpg | logo_caption = Predictive. Cloud-based. Right on Time| | image = | image_caption = | type = Private | traded_as = | industry = Enterprise software, Field service management | foundation = 2003 | founder = Yuval Brisker and Irad Carmi | location_city = Beachwood, Ohio | location_country = United States | area_served = Worldwide | key_people = Yuval Brisker (Chairman of the Board, President & CEO), Irad Carmi (President & CTO), Brian Cook (CFO), Bruce Grainger (Senior Vice President Global Sales) | products = ETAdirect Enterprise, ETAdirect Professional, ETAworkforce | production = | services = Field service management | revenue = US$41.0 million (FY 2012) | operating_income = | net_income = | assets = | equity = | owner = | num_employees = 550+ | parent = Oracle Corporation | divisions = | subsid = | homepage = | footnotes = | intl = | bodystyle = TOA Technologies is an American software-as-a-service company that develops, markets and sells ETAdirect, a web-based applications solution for companies with small, medium, and large mobile workforces across the world.

Headquartered in Beachwood, Ohio, its products include advanced tools for automating and optimizing planning, scheduling, appointment booking, and routing, as well as job allocation and real-time field service event management.

Mobile workers have access to HTML5-based mobility apps that provide location-based information, forecasting, capacity management, routing, real-time field management, dispatch, and customer communications through ETAdirect. TOA Technologies was acquired by Oracle in 2014.

ETAdirect

ETAdirect is a software as a service model employing a patented algorithm which operates using pattern recognition in order to accurately gauge the arrival time of a mobile employee at a customer's location. Additionally, ETAdirect's algorithm provides data which enables the estimation of job length. ETAdirect's prediction window is typically less than 60 minutes, allowing for precise notices to consumers over a variety of channels including: voice, email, text, X, and other communications channels. This technology aims at reducing customer queries to service provider call centers.

ETAdirect is currently used by several cable television companies in North America, including Cox Communications, broadband operators in Europe, such as Virgin Media, and ONO (Spain). They also provide their service to global communications companies such as Telefonica and global utility companies like E.ON.

Company information

TOA Technologies was founded by Yuval Brisker and Irad Carmi in 2003. The company is privately held and employs more than 550 employees worldwide and is headquartered in Beachwood, Ohio, with additional offices in London, United Kingdom, and São Paulo, Brazil.

Principal venture shareholders are Technology Crossover Ventures, Draper Triangle Ventures (a DFJ network affiliate), Intel Capital, and Sutter Hill Ventures.

TOA stands for "Time of Arrival." The concept of time is central to the ETAdirect software solution set, as its central algorithm measures time and predicts performance based on resource-specific pattern recognition and predictive analytics. This yields a more accurate time of arrival estimates than the alternative of managing service appointments according to averages of human resource capabilities and availability.

As of December 2013, TOA Technologies had over 85,000 users.

Oracle Corporation announced that it was acquiring TOA Technologies on July 31, 2014.

Milestones

In July 2013, TOA Technologies closed a major round of funding with Technology Crossover Ventures, raising $66 million to transform global field service management.

On July 31, 2014, Oracle Corporation announced that it was buying TOA Technologies. The transaction closed in mid-September, 2014.

References

References

1. "Toa Technologies". Forbes.
2. Redwood Shores. (31 July 2014). "Oracle Buys TOA Technologies".
3. "Cox Tracks Field Techs With TOA's Software - 2008-06-24 22:01:00 {{!}} Multichannel News".
4. (22 April 2010). "Virgin Media expects big savings from workforce management system".
5. "TOA Technologies".
6. "Telefónica, TOA Technologies Team on Field Service Management".
7. "E.ON Selects TOA Technologies Solution for Smart Meter Deployment -".
8. "Best Field Service Management Software 2021 | Reviews of the Most Popular Tools & Systems".
9. "Oracle and TOA Technologies".
10. "Home".
11. Scheer, Steven. (July 16, 2013). "TOA Technologies gets $66 mln investment from TCV". Reuters.
12. [[List of acquisitions by Oracle]]

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