Tire Rack

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Tire and wheels distributor

title: "Tire Rack" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["american-companies-established-in-1979", "retail-companies-established-in-1979", "online-automotive-companies-of-the-united-states", "automotive-part-retailers-of-the-united-states", "1979-establishments-in-indiana"] description: "Tire and wheels distributor" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Tire_Rack" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Tire and wheels distributor ::

::data[format=table title="Infobox_Company"]

Field	Value
company_name	Tire Rack
image_alt	Tire Rack headquarters
company_type	Privately held
foundation
founder	Peter Veldman
fate	Acquired by Discount Tire
location_city	South Bend, Indiana
location_country	U.S.
area_served	United States, Canada
key_people	Peter Veldman, Founder and President (1979–2014)
Mike Joines, Executive Chairman (2014–present) Scott Clark, CEO (2025–present)
industry	Automotive
products	Tires, wheels, auto accessories
services	Tire testing & reviews, mobile tire installation
num_employees	400+
homepage
logo	Tire Rack logo.png
::

Company History

In 1979, automotive parts and service business owner Peter "Pete" Veldman came up with his business idea for the Tire Rack after his son-in-law Mike Joines was frustrated when he couldn't find tires for his Opel Manta sports coupe. Mike recommended that they start a mail-order tire company that stocked a few of every tire. Although Pete convinced Mike to help him open a retail store instead, they had so many phone orders that they eventually shut down the retail location and opened more phone lines. Three years after opening the store, Tire Rack got into the mail order business and by 1990 the store was shut down.

In 1995, Tire Rack began its website where it posted reviews of tires it sold. In 1998, Tire Rack began online sales.

By 2005, Tire Rack had grown into a nationwide company that distributes more than 2 million tires annually. As of 2017, the company offers 24 tire brands and has ten warehouses in nine states. Customers who pick up orders from a warehouse location are offered a discount. After 26 years of being a privately owned family company, Los Angeles-based investment group Leonard Green & Partners purchased a 49% stake in the company with the Veldman family controlling the majority 51%.

Pete Veldman died on March 14, 2014, at the age of 87. Pete's son-in-law Mike Joines succeeded him as president.

On December 4, 2021, Discount Tire acquired Tire Rack for an undisclosed amount.

Tire Rack became Rivian’s recommended third party tire replacement company of reference in 2024.

In April 2025, Tire Rack appointed Scott Clark—a 29-year tire industry veteran and former CEO of Michelin North America, where he oversaw Michelin’s two-wheel, car, and motorsports tire businesses—as its new CEO. Mike Joines will continue to have a leadership role with the company, transitioning to the role of executive chairman, with a focus on strategies that will help expand and accelerate the growth of the business.

Motorsports & Marketing

Since 1995, Tire Rack has been the title sponsor of the National Sports Car Club of America (SCCA) Solo Program, a club that allows driving enthusiasts to compete at a local level.

Tire Rack sponsors Team Penske drivers Josef Newgarden (#2) and Scott McLaughlin (#3) in the NTT INDYCAR SERIES. The sponsorship was part of Team Penske’s 2023 and 2024 Indianapolis 500 victories, with Newgarden securing both wins. These wins marked the team’s 20th and second consecutive victories in the event.

In 2025, Tire Rack and WeatherTech Raceway Laguna Seca announced a multi-year sponsorship agreement that includes the naming rights of the raceway’s iconic “Tire Bridge” between Turns 3 and 4, and title sponsorship of the IMSA TireRack.com Monterey Sportscar Championship weekend, held May 9–11, 2025.

References

O'Donnell, Jayne. (December 17, 2003). "Family rolling to success on Tire Rack". [[USA Today]].
(March 4, 2014). "Tire Rack founder remembered for energy, vision". Tire Business.
(November 2, 2017). "‘I’m Tired of My Supplier Competing Against Me’: Online Sales Remain a Sore Point". Modern Tire Dealer.
Brown, Warren. (December 25, 2005). "Hands-on and Still the Big Wheel at Tire Rack". [[Washington Post]].
"Tire Rack Frequently Asked Questions".
(June 15, 2005). "Investment Group to Take 49 Percent Share in The Tire Rack, Report Says". Aftermarket News.
(March 14, 2014). "Pete Veldman leaves a legacy of generosity". South Bend Tribune.
(December 3, 2021). "Discount Tire To Acquire Tire Rack And Merge Operations, Creating Leading Omnichannel Tire Buying Experience".
https://rivian.com/gear-shop/p/tire-rack
https://rivian.com/support/article/what-tire-partnerships-does-rivian-currently-offer
Release, News. (2025-03-14). "Tire Rack Welcomes Scott Clark as CEO".
(2025-02-24). "Michelin Exec Scott Clark Named Next Tire Rack CEO".
https://www.teampenske.com/news/index.cfm/a/725/55125/Tire_Rack_Featured_on_No._2_Chevy_for_Portland_Race
https://www.forbes.com/sites/brucemartin/2024/08/20/tire-rack-joins-team-penskes-josef-newgarden-for-indycar-at-portland/

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::