ThePlatform
American video publishing company
title: "ThePlatform" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["defunct-video-on-demand-services", "video-hosting"] description: "American video publishing company" topic_path: "general/defunct-video-on-demand-services" source: "https://en.wikipedia.org/wiki/ThePlatform" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary American video publishing company ::
::data[format=table title="Infobox dot-com company"]
| Field | Value |
|---|---|
| name | thePlatform |
| company_type | Subsidiary |
| foundation | 2000 |
| dissolved | 2016 |
| location_city | Seattle, Washington |
| owner | Comcast (from 2006) |
| location_country | USA |
| key_people | Ian Blaine (CEO) |
| num_employees | 190 |
| industry | Video on demand services |
| url | |
| :: |
::callout[type=note] web media delivery software company ::
| name = thePlatform | company_type = Subsidiary | foundation = 2000 | dissolved = 2016 | location_city = Seattle, Washington | owner = Comcast (from 2006) | location_country = USA | key_people = Ian Blaine (CEO) | num_employees = 190 | industry = Video on demand services | url =
thePlatform was a Seattle, Washington based online video publishing company that was acquired by Comcast in 2006.{{cite news | url = http://www.seattlepi.com/business/article/Comcast-buys-Seattle-s-thePlatform-1207391.php | title = Comcast buys Seattle's thePlatform: Digital media firm will stay here | website = Seattle Post-Intelligencer | date = 27 June 2006 | access-date = 6 March 2017
Products
thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a service marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.
History
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, Andy Sodt, Rahul Sonnad, and Brad Chodos-Irvine. Previously, in 1998, Blaine and Sodt founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts. In 2014, co-founder Ian Blaine was replaced as CEO by Marty Roberts and Jamie Miller were appointed as co-CEOs. After operating as essentially a standalone unit for almost a decade, thePlatform came under the direction of Comcast Wholesale in 2015. In 2016, it was absorbed into Comcast Technology Solutions.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, CNBC, MSNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.
References
References
- (19 October 2016). "New Comcast Technology Solutions™ Division Unites the Broadcast Expertise of Comcast Wholesale™ with the Digital Technologies of thePlatform® and THIS TECHNOLOGY™ to Power Every Screen {{!}} Comcast Technology Solutions". Comcast Technology Solutions.
- "thePlatform Goes Mid-Market, Introduces mpx Essentials To Compete With Brightcove And Ooyala". TechCrunch.
- "Comcast's ThePlatform Overhauls Video System With 'MPX'". Multichannel.
- (8 May 2014). "Comcast Replaces Ian Blaine as CEO of ThePlatform Online-Video Unit".
- (2014-05-08). "ThePlatform co-founder Ian Blaine to step down after 14 years, new co-CEOs named". GeekWire.
- (13 October 2015). "thePlatform realigns under Comcast Wholesale". Ooyala.
- (26 June 2007). "BBC Puts YouTube Channel on thePlatform".
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::