The Cube (restaurant)
title: "The Cube (restaurant)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["restaurants-in-london", "restaurants-in-stockholm", "restaurants-in-brussels", "restaurants-in-italy", "electrolux", "2012-in-london", "2012-in-sweden", "2012-in-belgium", "2012-in-italy", "restaurants-established-in-2011"] topic_path: "technology/web" source: "https://en.wikipedia.org/wiki/The_Cube_(restaurant)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::data[format=table title="Infobox restaurant"]
| Field | Value |
|---|---|
| name | The Cube |
| image | The Cube at Milan 2.jpg |
| image_caption | The Cube, located in Milan, Italy |
| established | 2011 |
| closed | |
| current_owner | Electrolux |
| chef | Varies |
| food_type | Varies |
| city | Milan and Brussels (2011) |
| London and Stockholm (2012) | |
| seating_capacity | 18 |
| reservations | Reservations only |
| website | |
| :: |
| name = The Cube | logo = | logo_width = | logo_alt = | image = The Cube at Milan 2.jpg | image_width = | image_alt = | image_caption = The Cube, located in Milan, Italy | established = 2011 | closed = | current_owner = Electrolux | chef = Varies | food_type = Varies | dress_code = | city = Milan and Brussels (2011) London and Stockholm (2012) | seating_capacity = 18 | reservations = Reservations only | website = The Cube is a pop-up restaurant created by Electrolux. Since 2011, two versions of the restaurant have been located in different cities in Europe, where a number of guest celebrity chefs have brought teams and dishes from their own restaurants to cook in the spaces.
Description
::figure[src="https://upload.wikimedia.org/wikipedia/commons/e/e1/Claude_Bosi_at_work.jpg" caption="Claude Bosi, at The Cube in London"] ::
The Cube was designed by Park Associati design studio in Milan, and the construction covers a space of 140 m2. It has an outside balcony allowing for a 360-degree field of vision. The exterior shell is made of aluminium and has hexagonal shapes cut into the shell by laser in order to allow light into the interior. The pop-up restaurant acts as a promotional device for home appliance manufacturer Electrolux, and the restaurant is fitted out with their equipment.
::figure[src="https://upload.wikimedia.org/wikipedia/commons/d/d5/The_Cube_Kungliga_Operan_2012a.jpg" caption=""The Cube" on [[Royal Swedish Opera"] ::
::figure[src="https://upload.wikimedia.org/wikipedia/commons/d/d7/The_Cube_in_Brussels.jpg" caption=""The Cube" on the [[Cinquantenaire]] in Brussels"] ::
Two copies of The Cube were made, and they both tour Europe in a different city each year. During 2011, versions of the restaurant visited Milan and Brussels, while in 2012 they are in London and Stockholm. The restaurant proved so popular in London that it was announced in September 2012 that the restaurant would stay in the city until 31 January 2013. There are further plans for the restaurant to visit Switzerland and Russia. In each city, the restaurant is placed on top of a monument; in Brussels it was on top of the triumphal arch at the Parc du Cinquantenaire, in Milan by the Galleria Vittorio Emanuele II, in London it is located on top of the Southbank Centre.
Celebrity chefs from those countries have been brought into the spaces in order to demonstrate the cooking they normally produce at their own restaurants. Claude Bosi from Hibiscus and Daniel Clifford from Midsummer House.
Reception
During its stay in London, John O'Ceallaigh of The Daily Telegraph ate at The Cube while Daniel Clifford was in residence. He thought that as a "promotional vehicle it makes much more impact than a display stand in Currys", but at the end of his meal he departed reluctantly, saying "I’m not usually a fan of corporate pop-ups but, for those who can afford it, Electrolux has created something special."
References
References
- O'Ceallaigh, John. (17 July 2012). "Restaurant review: The Cube by Electrolux, Royal Festival Hall". The Daily Telegraph.
- (7 June 2011). "Electrolux The Cube: cuando la cocina se hace pop up". Evento Plus.
- (13 September 2012). "Electrolux Extends Cube's London Run". Appliance Magazine.
- (25 March 2011). "Ресторан-кочевник The Cube посетит Россию". Gastronom.ru.
- (25 August 2011). "The Cube trekt naar Milaan". De Standaard.
- van Boxem, Koen. (8 January 2012). "Het boerenjaar van Chef van het Jaar Bart De Pooter". De Tijd.
- Karpel, Ari. (27 August 2012). "Electrolux Takes Pop-Up Dining to New Heights". Co.Create.
- (5 June 2012). "Luxury London meal from Sat Bains sparks new look at food". Nottingham Post.
- Markwell, Lisa. (1 July 2012). "The Cube by Electrolux, The Royal Festival Hall, London, SE1". The Independent.
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::