The Broadway

---

title: "The Broadway" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["the-broadway", "retail-companies-established-in-1896", "retail-companies-disestablished-in-1996"] description: "Department store chain" topic_path: "general/the-broadway" source: "https://en.wikipedia.org/wiki/The_Broadway" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Department store chain ::

::data[format=table title="Infobox company"]

Field	Value
name	The Broadway
logo	The Broadway Department Store Final Logo.png
type	Department store
fate	Converted to Macy's
foundation
defunct
founder	Arthur Letts Sr.
location	Los Angeles, California
industry	Retail
products	Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
::

::callout[type=note] the former department store ::

| name = The Broadway | logo = The Broadway Department Store Final Logo.png | type = Department store | fate = Converted to Macy's | foundation = | defunct = | founder = Arthur Letts Sr. | location = Los Angeles, California | industry = Retail | products = Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares. | parent =

The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English-born Arthur Letts Sr., and named after what was once the city's main shopping street, the Broadway became a dominant retailer in Southern California and the Southwest. Its fortunes eventually declined, and Federated Department Stores (now Macy's, Inc.) bought the chain in 1995. In 1996, Broadway stores were either closed or converted into Macy's and Bloomingdales, some of which were sold and converted to Sears, including the Stonewood Center and Whittwood Town Center locations.

History

::figure[src="https://upload.wikimedia.org/wikipedia/commons/1/14/Broadway_Department_Store,_Los_Angeles,ca.1908-1910(CHS-2616).jpg" caption="Original Broadway store as seen around 1908–1910"] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/3/35/View_on_Hill_Street_looking_south_from_Fourth_Street_to_Fifth_Street,_Los_Angeles,ca.1910-1919(CHS-2430).jpg" caption="Back entrance, east side of Hill between 4th and 5th."] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/5/56/The_Broadway_Department_Store_01.jpg" caption="Downtown Los Angeles flagship store"] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/f/fd/Broadway_Hollywood_Building_sign.jpg" caption="Broadway-Hollywood branch]], still present today long after the store's closure"] ::

Origins

In 1895, J. A. Williams formed J. A. Williams & Co., built and opened his J. A. Williams & Co. Dry Goods Store on August 29, 1895 in the new Hallett & Pirtle Building designed by Frederick Rice Dorn, who would later design the Marsh-Strong building and The Broadway Hollywood. Williams had a 30-foot storefront along Broadway, occupying only part of the building's ground floor. Other tenants included Pearson Draperies, the La Veta restaurant, medical offices, apartments, and later on the Hotel Savoy.

In February, 1896, Williams went bankrupt and his store was liquidated. Arthur Letts bought the (by then "The Broadway Department Store") name, assets, fixtures, and lease for $8,377. On February 24th of that year, The Broadway started operating under Letts. The previous owners had a good location in a recently constructed building at the southwest corner of Broadway and Fourth Streets, but had all of its assets seized by their creditors for failure to pay its bills after just four short months of operations. In contrast, Letts was able to pay off all of his creditors in a short period of time after acquiring the assets for the failed store by the quick sale of the same assets and by watching his expenses.

In a short period of time, the business was doing so well, that it had to expand into adjacent store fronts.

The New and Greater Broadway (1914–15)

Between 1900 and 1910, the population of Los Angeles more than tripled. Bullock's, in 1907, and Hamburger's (later May Co.), in 1908, had both opened stores occupying entire city blocks. It was clear to Letts that The Broadway needed a new, much larger building.

In 1912 The Broadway announced plans for a new nine-story building with nearly 11 acres of floor space to be built at the same location (320 W. Fourth St., southwest corner of Broadway, now the Junipero Serra state office building). The building was completed in 1915.

The new "New and Greater Broadway store", as it was advertised, had 242 ft of storefront along Broadway and 166 ft along Fourth Street. It was 9 stories high and covered 11 acre, stretching from Broadway all the way west to Hill Street, which also had an entrance.

On November 10, 1924, The Broadway added another building, 80 ft wide and 123 ft deep, immediately west of the main building along Fourth Street, thus adding 119790 sqft of floor space over ten above-ground and three below-ground floors. It added six passenger and three freight elevators. ::figure[src="https://upload.wikimedia.org/wikipedia/commons/1/19/Broadway2.jpg" caption="Classic logo"] ::

In summary, the Downtown flagship store evolved in size as follows: ::data[format=table]

Date	Total floor space	Remarks	Sq ft	Sq m
1898	12,000	12000 sqft	30-foot storefront along Broadway, occupying only part of the ground floor of the 1895 Hallett & Pirtle Building, taking over the bankrupt J. A. Williams & Co. dry goods store.
1900	19520 sqft	19520 sqft
1902	28,520	28520 sqft	title = Manager's Reception	newspaper = The Los Angeles Times
1904	48,040	48040 sqft
1905	c. 89,700	c. 89690 sqft	Acquired use of 2nd and 3rd floors above the original 1896 store, which had been the Hotel Savoy. This added 41650 sqft.
	457210 sqft	457210 sqft	New building opens.
	577000 sqft	577000 sqft	New 119790 sqft building on 4th Street added to the west.
::

Suburban expansion

In 1931, The Broadway bought the B. H. Dyas Hollywood store which became the Broadway-Hollywood.

In 1940, The Broadway built a landmark three-story store in Pasadena, at the corner of Colorado and Los Robles on the site of the old famous Maryland Hotel. The striking Streamline Moderne building had a 117-foot tower with a marquee facing both streets, and parking for 400 cars. It would be abandoned in 1980 for a newly built store across the street in the new Plaza Pasadena mall.

In 1950, the company merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores. In the same year it purchased the year-old Westchester branch of Milliron's and converted it to a Broadway. The store, designed by legendary retail architect Victor Gruen, was a considered a model of ultra-modern retail architecture at the time, with rooftop parking and striking, angular design designed to attract passing motorists.

The Broadway bought out competitors in Los Angeles (B.H. Dyas, Milliron's, and Coulter's), and expanded into new markets through acquisitions of small local chains: Marston's in San Diego and Korricks in Phoenix. In later years the Broadway opened stores in Nevada (Las Vegas), New Mexico, and Colorado. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; and Broadway Southwest, headquartered in Phoenix, for the stores outside California.

Dissolution

The Broadway's parent Carter Hawley Hale Stores ran into financial difficulties which resulted from poor management decisions and hostile takeover attempts. In 1996 the chain was acquired by Federated Department Stores and the majority of locations were converted to the Macy's nameplate. Several stores in affluent areas where Macy's already had locations, South Coast Plaza, Sherman Oaks Fashion Square, Century City Shopping Center, Beverly Center, and Fashion Island Newport Beach, were closed, refurbished and reopened as Bloomingdale's. Federated sold many of the remaining stores to Sears.

Store list

This is a list of the Broadway store numbers with their locations and opening dates:

::data[format=table]

Store no.	Store name	Mall or address	CA]] unless stated)	Opening date	Architect	Sq. ft. at opening	Closing date	Current building use
01	Downtown	320 West Fourth Street (southwest corner of Broadway and Fourth Street)
Original 1896 building	Historic Core, Downtown L.A.	February 24, 1896			title=Small Army Moves Store Contents: Broadway Department to Open in its New Quarters Tomorrow	url=https://www.newspapers.com/clip/52800835/small-army-moves-store-contents/	work=Los Angeles Times	date=August 9, 1914}}
01	Downtown	Broadway Mart Center, 320 West Fourth Street (southwest corner of Broadway and Fourth Street through to Hill Street)
("New and Greater Broadway" 1913-5 bldgs.)	Downtown L.A.	March 11, 1913 (W.), October 8, 1914 (S.), June 25, 1915 (N.)	John Joseph (J. J.) Frauenfelder of Parkinson & Bergstrom.	Claimed nearly 11 acre	November 15, 1973	Junipero Serra State Office Bldg.
01	Plaza	Broadway Plaza (now The Bloc), 700 South Flower Street	Downtown L.A.	November 16, 1973	Charles Luckman & Assoc.			Macy's
02	title=Dyas purchased	url=https://www.newspapers.com/clip/52217687/dyas-purchased-dyas-hollywood-bought/	access-date=May 26, 2020	work=Los Angeles Times	date=March 25, 1938	page=40}}	Broadway Hollywood Building, 6300 West Hollywood Boulevard & 1645 North Vine Street	Hollywood, L.A.
as B. H. Dyas	url=http://navigatela.lacity.org/downtownla/incidents/DLAHistorical.cfm?PK=73	title=Broadway Hollywood Building Historical Information	access-date=2014-08-08	date=2005-08-08	publisher=City of Los Angeles – Mayor's Office of Economic Development	author=Williams, Joshua	archive-date=September 25, 2019	archive-url=https://web.archive.org/web/20190925024939/http://navigatela.lacity.org/downtownla/incidents/DLAHistorical.cfm?PK=73
03	Pasadena	401 East Colorado Boulevard	Pasadena	November 15, 1940			August 15, 1980	demolished 1980
04	Crenshaw (renamed Baldwin Hills in 1988)	Broadway-Crenshaw Center, later renamed Baldwin Hills Crenshaw Plaza	Crenshaw, L.A.	title=Broadway's New Crenshaw Store to Open Today	url=https://www.newspapers.com/clip/52748466/broadways-new-crenshaw-store-to-open/	work=Los Angeles Times	date=November 21, 1947}}	Albert B. Gardner
05	Westchester	8739 Sepulveda Boulevard	Westchester, L.A.	August 18, 1950	Victor Gruen	title=Appendix LAX Master Plan EIS/EIR I. Section 106 Report January 2001 Prepared for: Los Angeles World Airports, U.S. Department of Transportation, Federal Aviation Administration	publisher=PCR Services Corporation	page=43
06	title=New Broadway Panorama City Store Opens	url=https://www.newspapers.com/clip/52467236/broadway-and-silverwoods-valley-stores/	work=Los Angeles Times}}	Panorama City Shopping Center, now Panorama Mall	Panorama City, S.F.V., L.A.	October 10, 1955	Welton Becket & Assoc.	226,000
07	title=Anaheim Fetes New Broadway Store Opening	url=https://www.newspapers.com/clip/52524883/anaheim-fetes-new-broadway-store-opening/	work=Los Angeles Times	date=October 15, 1955}}	Anaheim Plaza	Anaheim	October 14, 1955	Welton Becket & Assoc.
08	url=https://www.newspapers.com/clip/52177713/walkers-long-beach-los-altos-store/	title=Walker's Store in Change of Management 4	work=Los Angeles Times	date=April 13, 1957	pages=12	via=newspapers.com}}	Los Altos Market Place	Los Altos, Long Beach
as Walker's	Welton Becket & Assoc. (1955), Charles Luckman & Assoc. (1963 expansion)	100,000	1996	Sports Basement
09	Del Amo	Broadway/Del Amo Shopping Center	Torrance	February 16, 1959				Dick's Sporting Goods & Jo-Ann Fabrics
10	Wilshire	5600 Wilshire Boulevard	Miracle Mile, L.A.	August 3, 1960			closed 1980	demolished
11	title=Broadway Store Opens in Whittwood Center	url=https://www.newspapers.com/clip/52197418/broadway-store-opens-in-whittwood-center/	access-date=May 26, 2020	date=February 14, 1961	page=10}}	Whittwood Center	Whittier	February 13, 1961
61	Downtown Phoenix	url=https://departmentphx.com/about	title="The Department" official site	access-date=May 23, 2020	archive-date=January 29, 2019	archive-url=https://web.archive.org/web/20190129003704/http://departmentphx.com/about	url-status=dead }}	Phoenix, Arizona
62	Chris-Town	Chris-Town Mall, now Christown Spectrum Mall	Phoenix, Arizona	August 21, 1961	Welton Becket & Assoc.		August 31, 1992	demolished
36	title=Department Store Opens in Center	url=https://www.newspapers.com/clip/52199026/department-store-opens-in-center/	access-date=May 26, 2020	work=Los Angeles Times	date=November 12, 1961	page=150}}	Grossmont Center	La Mesa, San Diego County
as Marston's	Welton Becket & Assoc.	156,000		Macy's
12	title=2,000 Attend West Covina Store Opening	url=https://www.newspapers.com/clip/52616738/2000-attend-west-covina-store-opening/	publisher=Pomona Progress Bulletin	date=August 7, 1962}}	West Covina Fashion Center, became part of what is now Plaza West Covina	West Covina	June 8, 1962
37	Chula Vista	Chula Vista Center	Chula Vista	December 11, 1962	Charles Luckman & Assoc.			Macy's
13	Ventura	Buenaventura Plaza, now Pacific View Mall	Ventura	September 30, 1963				Macy's
14	Topanga Plaza	Topanga Plaza	Canoga Park, S.F.V., L.A.	August 24, 1964			1996	demolished
15	Century City	Century City Shopping Center	Century City, Westside, L.A.	December 10, 1964	Welton Becket & Assoc.		1996	Bloomingdale's
16	Downey	Stonewood Center	Downey	October 18, 1965		url=http://www.thedowneypatriot.com/articles/looking-back-on-stonewood-center	title = Looking back on...Stonewood Center}}	1996
17	title=Huntington Center to Have Air-Conditioned, Heated Mall	url=https://www.newspapers.com/clip/52312162/	access-date=May 28, 2020	publisher=Long Beach Independent Press-Telegram	date=August 15, 1965	page=113}}	Huntington Center, now Bella Terra, I-405 at Edinger Avenue	Huntington Beach
18	title=Sears Opens New Store Wednesday	url=https://www.newspapers.com/clip/52305408/inland-center-opening-anchor-square/	access-date=May 28, 2020	publisher=San Bernardino County Sun	date=September 22, 1966	page=25}}	Inland Center	San Bernardino
19	Boulevard Mall	The Boulevard Mall	Paradise, Las Vegas Valley, NV	October 17, 1966	Charles Luckman & Assoc.			Anthem Blue Cross Blue Shield offices
20	Bakersfield	Valley Plaza Mall	Bakersfield	February 27, 1967				Macy's
21	Fashion Island	Fashion Island	Newport Beach	November 9, 1967	William Pereira, Welton Becket & Assoc.		1996	Bloomingdale's
22	Montclair	Montclair Plaza	Montclair	May 8, 1968	Charles Luckman & Assoc.	title=$40 Million Montclair Plaza Under Construction	url=https://www.newspapers.com/clip/52240757/montclair-plaza-plans/	access-date=May 27, 2020
63	Biltmore Fashion Park	Biltmore Fashion Park	Phoenix, AZ	October 28, 1968	Charles Luckman & Assoc.			Macy's
38	Fashion Valley	Fashion Valley	Mission Valley, San Diego	August 9, 1969	Charles Luckman & Assoc.			Macy's
64	title=Music fashion and refreshment await guests at the opening of the latest Broadway department store in Los Arcos…	url=https://www.newspapers.com/clip/52164842/opening-of-broadway-department-store/	access-date=May 26, 2020	publisher=Arizona Republic	date=October 12, 1969	page=187}}	Los Arcos Mall	Scottsdale, AZ
23	title=New Broadway Riverside is Store Within Store	url=https://www.newspapers.com/clip/52322858/	access-date=May 28, 2020	work=Los Angeles Times	date=October 11, 1970	page=25 (E-21)}}	Tyler Mall	Riverside
24	title=$30 Million Shopping Center Set in Orange	url=https://www.newspapers.com/image/385755909/?clipping_id=26095381	access-date=June 21, 2019	work=Los Angeles Times	date=February 22, 1970}}	Mall of Orange, now The Village at Orange	Orange	August 16, 1971
25	title=Store opens	url=https://www.newspapers.com/clip/52217300/store-opens-broadway-los-cerritos/	access-date=May 26, 2020	publisher=Sacramento Bee	date=September 13, 1971	page=20}}	Los Cerritos Center	Cerritos
26	Northridge	Northridge Fashion Center	Northridge, S.F.V., L.A.	October 18, 1971			1996	Partially demolished
27	Carson	Carson Mall, renamed SouthBay Pavilion	Carson	October 9, 1973	Charles Luckman & Assoc.		9/1991	IKEA
65	Metrocenter	Metrocenter	Northwest Phoenix, AZ	October 22, 1973	Charles Luckman & Assoc.			demolished
28	title=Broadway to Open $40-million Puente Hills Mall	url=https://www.newspapers.com/clip/52565344/broadway-to-open-40-million-puente/	publisher=Los Ángeles Times	date=February 17, 1974}}	Puente Hills Mall	City of Industry	February 18, 1974	Charles Luckman & Assoc.
29	Murray, Utah	Fashion Place	Murray, UT	May 8, 1974	Charles Luckman & Assoc.		1993	demolished
66	Park Mall	Park Mall	Tucson, AZ	August 26, 1974	Charles Luckman & Assoc.			vacant
30	Santa Anita	Santa Anita Fashion Park	Arcadia	November 11, 1974				Macy's
31	Laguna Hills	Laguna Hills Mall	Laguna Hills	April 8, 1975	Edward Killingsworth			demolished
32	title=Fox Hills Mall Stats, Fox Hills Mall advertising supplement	url=https://www.newspapers.com/clip/52593793/fox-hills-mall-stats-fox-hills-mall/	work=Los Angeles Times	date=October 5, 1975}}	Fox Hills Mall	Culver City	June 10, 1975	William Pereira
67	title=The Broadway: a chain on the move	url=https://www.newspapers.com/clip/52145754/broadway-albuquerque-opens-feb-1976/	access-date=May 25, 2020	publisher=Albuquerque Journal	date=February 15, 1976	pages=46, 66}}	Coronado Center	Albuquerque, NM
33	Glendale	Glendale Galleria	Glendale	August 8, 1976	Jon Jerde			Macy's
34	Hawthorne	Hawthorne Plaza	Hawthorne	December 2, 1977	Charles Kober & Assoc.			abandoned
39	UTC	University Towne Centre	San Diego	October 15, 1977		155,000		Macy's
35	title=Newest Broadway Store Opens in Sherman Oaks	url=https://www.newspapers.com/clip/52144847/broadway-sherman-oaks-opens-1141977/	access-date=May 25, 2020	publisher=Valley News	date=November 10, 1977	page=35}}	Sherman Oaks Fashion Square	Sherman Oaks, S.F.V., L.A.
40	Thousand Oaks	The Oaks	Thousand Oaks	February 18, 1978				demolished
42	Meadows Mall	Meadows Mall	Las Vegas, NV	July 31, 1978	Charles Kober & Assoc.			Macy's
41	Brea	Brea Mall	Brea	October 21, 1978				Macy's (Women's)
68	Fiesta Mall	Fiesta Mall	Mesa, Arizona	March 10, 1979				demolished
43	Carlsbad	Plaza Camino Real, now The Shoppes at Carlsbad	Carlsbad	October 20, 1979				Macy's (Women's and Children's)
29	Pasadena	Plaza Pasadena, now Paseo Colorado	Pasadena	August 16, 1980	Charles Kober & Assoc.	title=New Broadway in Pasadena Rising	url=https://www.newspapers.com/clip/52150241/new-broadway-pasadena-1980/	access-date=May 25, 2020
44	Santa Monica Place	Santa Monica Place	Santa Monica	October 16, 1980	Frank Gehry			vacant
45	Beverly Center	Beverly Center	Beverly Grove, w.L.A.	March 25, 1982	Lou Nardorf of Welton Becket & Assoc.		1996	Bloomingdale's
47	Horton Plaza	Horton Plaza	Downtown San Diego	April 10, 1985	Jon Jerde			vacant
48	North County Fair	North County Fair	Escondido	February 13, 1986				Macy's
46	South Coast Plaza	South Coast Plaza (Crystal Court)	Costa Mesa	October 31, 1986				Macy's Home
50	Santa Barbara	Ortega Building, Paseo Nuevo	Santa Barbara	title=The Broadway to Open Friday	url=https://www.newspapers.com/clip/59016423/broadway-santa-barbara/	access-date=September 10, 2020	publisher=Lompoc Record	date=August 16, 1990
opened specifically as Broadway Southwest locations:
69	Tucson Mall	Tucson Mall	Tucson, Arizona	July 16, 1982				demolished
70	Lakewood, CO	Villa Italia Mall, now Belmar	Lakewood, CO	May 11, 1985			1987	Dick's Sporting Goods
71	Englewood, CO	Cinderella City	Englewood, CO	May 11, 1985			1987	Englewood Public Library and City Hall
72	Westminster, CO	Westminster Mall	Westminster, CO	October 30, 1986			1996	demolished
73	Paradise Valley, AZ	Paradise Valley Mall	Paradise Valley, AZ	February 17, 1991				demolished
::

The last Broadway Southwest store was originally planned to be built at Superstition Springs Center mall in Mesa, Arizona. But due to the attempted hostile takeover by The Limited, construction was halted. And as a result, it started doing business as Robinsons-May instead in 1994 (now Macy's since 2006).

Gallery

Broadway and Fourth Street, Los Angeles, ca.1908-1910 (CHS-2616).jpg|The first location, opened in 1896, 4th and Broadway Los Angeles, CA Coulters Department Store (the Broadway) 1972.jpg|The Broadway Wilshire on Miracle Mile in 1973. The branch was originally a Coulter's department store. Hawthone Plaza Shopping Center (2010-06-27).jpg|A former Broadway branch at Hawthorne Plaza Newspaper advertisement for men's suits, 1909.png|Broadway advertisement in December 1909

References

References

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2. "Hallett and Pirtle Building, Downtown, Los Angeles, CA".
3. (August 4, 1895). "Hallett & Pirtle Block". Los Angeles Herald.
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29. (March 25, 1938). "Dyas purchased". Los Angeles Times.
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31. (November 21, 1947). "Broadway's New Crenshaw Store to Open Today". Los Angeles Times.
32. "LA Conservancy, Baldwin Hills-Crenshaw Plaza".
33. "Appendix LAX Master Plan EIS/EIR I. Section 106 Report January 2001 Prepared for: Los Angeles World Airports, U.S. Department of Transportation, Federal Aviation Administration". PCR Services Corporation.
34. "New Broadway Panorama City Store Opens". Los Angeles Times.
35. (October 10, 1955). "'Copter Takes Group To Broadway-Valley". Valley Times.
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38. (October 15, 1955). "Anaheim Fetes New Broadway Store Opening". Los Angeles Times.
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47. (November 12, 1961). "Department Store Opens in Center". Los Angeles Times.
48. (August 7, 1962). "2,000 Attend West Covina Store Opening". Pomona Progress Bulletin.
49. "Looking back on...Stonewood Center".
50. (August 15, 1965). "Huntington Center to Have Air-Conditioned, Heated Mall". Long Beach Independent Press-Telegram.
51. (November 17, 1966). "Grand Opening Slated for Huntington Center". Long Beach Independent.
52. (1965-08-15). "Huntington Center construction". Independent Press-Telegram.
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