ThatPower

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title: "ThatPower" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["2013-singles", "interscope-records-singles", "justin-bieber-songs", "will.i.am-songs", "song-recordings-produced-by-will.i.am", "songs-written-by-will.i.am", "songs-written-by-justin-bieber", "2013-songs", "number-one-singles-in-scotland", "songs-written-by-damien-leroy"] topic_path: "arts/music" source: "https://en.wikipedia.org/wiki/ThatPower" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox song"]

Field	Value
name	#thatPower
cover	Will.i.am - "thatPOWER".jpg
type	single
artist	will.i.am featuring Justin Bieber
album	#willpower
released	March 15, 2013
recorded	February 20, 2013
studio	Metropolis, London
genre
length	4:39
label	{{flat list
writer	{{flat list
producer	{{flat list
chronology	will.i.am
prev_title	Scream & Shout
prev_year	2012
next_title	Crazy Kids
next_year	2013
misc	{{Extra chronology
artist	Justin Bieber
type	single
prev_title	All Around the World
prev_year	2013
title	#thatPower
year	2013
next_title	Lolly
next_year	2013
::

| name = #thatPower | cover = Will.i.am - "thatPOWER".jpg | alt = | type = single | artist = will.i.am featuring Justin Bieber | album = #willpower | released = March 15, 2013 | recorded = February 20, 2013 | studio = Metropolis, London | venue = | genre = | length = 4:39 | label = {{flat list|

will.i.am Music
Interscope}} | writer = {{flat list|
William Adams
Damien LeRoy
Justin Bieber}} | producer = {{flat list|
will.i.am
Verrigni
Damien Leroy}} | chronology = will.i.am | prev_title = Scream & Shout | prev_year = 2012 | next_title = Crazy Kids | next_year = 2013 | misc = {{Extra chronology | artist = Justin Bieber | type = single | prev_title = All Around the World | prev_year = 2013 | title = #thatPower | year = 2013 | next_title = Lolly | next_year = 2013

"#thatPower" (stylized as #thatPOWER) is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am, Verrigni, and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPOWER" was released in the United States and Canada on March 15, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song was used for the 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.

Background

"#thatPower" was released on YouTube on March 15 and on iTunes on March 18. The song made its radio premiere on Capital FM in the United Kingdom on March 15. Will.i.am tweeted the cover art for the song on March 15. The song was recorded on February 20, 2013, at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards.

Composition

Will.i.am described "#thatPower" as up-tempo. According to The Hollywood Reporter, the song is club-oriented.

Critical reception

"#thatPower" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song." Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL."

Music video

On March 21, will.i.am tweeted about how exhausting rehearsals for the video were. On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles. The official video premiered on April 19, 2013. An alternate "second screen" music video is available through an unlisted YouTube link when the song is tagged via Shazam. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.

A special version was shot with National Basketball Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Bosh, to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN. The video is also used at various commercial breaks throughout the broadcasts.

Live performances

will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured his backing dancers. Four days later, he performed the song on The Jonathan Ross Show, doing a similar performance. He performed the song on Dancing with the Stars results show on April 23, 2013, while Justin Bieber's solos played in the background in a video. On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards, in Las Vegas.

Cover versions

A funk and soul-infused version of "#thatPower" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice. The performance was held on May 27, 2013, and was broadcast live on NBC. The studio-recorded version was digitally released during the same period.

Track listing

| headline = Digital download | title1 = #thatPower | note1 = featuring Justin Bieber | length1 = 4:39

Charts

Weekly charts

::data[format=table] | Chart (2013–2014) | Peak position | Italy (FIMI) | Mexico (Billboard Mexican Airplay) | Mexico Anglo (Monitor Latino) | Romania (Airplay 100) | |---|---|---|---|---|---| | 19 | | | | | | | 8 | | | | | | | 8 | | | | | | | 72 | | | | | | ::

Year-end charts

::data[format=table]

Chart (2013)	Position	Australia (ARIA)	Belgium (Ultratop Flanders)	Belgium Dance (Ultratop Flanders)	Belgium (Ultratop Wallonia)	Belgium Dance (Ultratop Wallonia)	Canada (Canadian Hot 100)	France (SNEP)	Germany (Official German Charts)	Netherlands (Dutch Top 40)	Netherlands (Single Top 100)	Russia Airplay (TopHit)	Sweden (Sverigetopplistan)	UK Singles (OCC)	US Billboard Hot 100	US Hot Dance/Electronic Songs (Billboard)
62
53
41
35
13
67
52
68
55
81
40
37
65
95
13
::

Certifications

Release history

::data[format=table]

Region	Date	Format	Label	Ref.
Canada	March 18, 2013	Digital download	Universal Music
United States	Interscope Records	title=#thatPOWER (feat. Justin Bieber) - Single	url=https://itunes.apple.com/us/album/thatpower-feat.-justin-bieber/id621609969	work=iTunes US
March 26, 2013	Mainstream and rhythmic radio	url=https://web.archive.org/web/20130602195200/http://fmqb.com/Article.asp?id=69239	date=June 2, 2013 }}
Germany	March 29, 2013	Digital download	Universal Music
United Kingdom	April 3, 2013	Mainstream radio	Polydor Records
April 14, 2013	Digital download
Germany	April 26, 2013	CD single	Universal Music	url=https://www.amazon.de/Power-2-Track-Will-I-am-Justin-Bieber/dp/B00C7OCH7G
::

References

Copsey, Robert. (April 16, 2013). "will.i.am ft. Justin Bieber: '#thatPOWER' - Single review".
Brandle, Lars. (March 18, 2013). "Justin Bieber, Will.i.am Collab '#THATPOWER' Hits the Web". [[The Hollywood Reporter]].
(March 15, 2013). "Will.i.am Premieres New Song '#ThatPower' Featuring Justin Bieber On Capital FM". [[Capital (radio network).
will.i.am. (March 15, 2013). "@iamwill status". [[Twitter]].
Caulfield, Keith. (April 2013}} The single sold 108,000 digital downloads in its first week of release.{{cite web). "Justin Timberlake Debuts At No. 1 On Billboard 200, Earns Third-Largest Digital Week Ever". [[The Hollywood Reporter]].
Bradman, E.. ""#thatPower" (CD Single)". [[Common Sense Media]].
Rosen, Jody. (March 28, 2013). "Will.i.am feat. Justin Bieber: "#thatPower"".
(March 21, 2013). "Will.i.am Teases '#ThatPower' Music Video: "The World Isn't Ready"". [[Capital (radio network).
Will.i.am. (March 21, 2013). "@iamwill status update". [[Twitter]].
(March 25, 2013). "Will.i.am Spotted Shooting '#ThatPower' Music Video In Los Angeles". [[Capital (radio network).
Grossberg, Josh. (April 19, 2013). "News/ Will.i.am and Justin Bieber's "#That Power" Video Hits the Web—Watch Now". [[E!]].
Cafardo, Ben. (April 18, 2013). "NBA Playoffs to Exclusively Tip Off on ABC & ESPN". ESPNMediaZone.com.
Kroll, Katy. (May 29, 2013). "The Voice Recap: Judith Hill, Sarah Simmons Cut in Shocking Elimination". [[Rolling Stone]].
(April 30, 2013). "That Power".
"FIMI Charts - Justin Bieber". [[FIMI]].
"Justin Bieber Chart History (Mexico Airplay)".
(2013-06-30). "Top 20 Inglés Del 24 al 30 de Junio, 2013". Monitor Latinoaccessdate=2018-05-02.
"Airplay 100 – Cristi Nitzu {{!}} Kiss FM – July 22, 2013". [[Kiss FM (Romania).
"End Of Year Charts - Top 100 Singles 2013". ARIA.
"JAAROVERZICHTEN 2013: Singles". Ultratop (NL).
"JAAROVERZICHTEN 2013: Dance". Ultratop (NL).
"RAPPORTS ANNUELS 2013: Singles". Ultratop (FR).
"RAPPORTS ANNUELS 2013: Dance". Ultratop (FR).
"Best of 2013: Canadian Hot 100". Prometheus Global Media.
"Top de l'année Top Singles 2013". SNEP.
"Top 100 Single-Jahrescharts". offiziellecharts.de.
"Top 100-Jaaroverzicht van 2013". Dutch Top 40.
"JAAROVERZICHTEN - SINGLE 2013". dutchcharts.nl.
"Russian Top Year-End Radio Hits (2013)". [[TopHit]].
"Årslista Singlar – År 2013". [[Sverigetopplistan]]. [[Swedish Recording Industry Association]].
"End of Year 2013". [[UKChartsPlus]].
"Best of 2013 – Hot 100 Songs".
"Dance/Electronic Songs: 2013 Year-end".
(May 15, 2013). "Week Week Ending May 12, 2013. Songs: #Letdown". Yahoo Music.
(March 2025). "#ThatPower feat. Justin Bieber".
"#thatPOWER (feat. Justin Bieber) - Single". [[Apple Inc.]].
link. (June 2, 2013)
"Musicload - Home".
(February 4, 2006). "Singles Release Diary".
(April 30, 2013). "That Power".

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