Tatango

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U.S. company offering SMS/MMS marketing services

title: "Tatango" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["mobile-telecommunication-services"] description: "U.S. company offering SMS/MMS marketing services" topic_path: "general/mobile-telecommunication-services" source: "https://en.wikipedia.org/wiki/Tatango" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary U.S. company offering SMS/MMS marketing services ::

::data[format=table title="Infobox company"]

FieldValue
nameTatango
typedot-com company
industryShort Messaging Service
founded
location_citySeattle, Washington
location_countryU.S.
key_peopleCEO Derek Johnson,
Alex Mittelstaedt (Director of Sales)
servicesShort Messaging Service
homepage
footnotesAlexa Rank: 79,439 ()
::

| name = Tatango | logo = | type = dot-com company | industry = Short Messaging Service | founded = | location_city = Seattle, Washington | location_country = U.S. | area_served = | key_people = CEO Derek Johnson, Alex Mittelstaedt (Director of Sales) | services = Short Messaging Service | homepage = | footnotes = Alexa Rank: 79,439 ()

Tatango is a U.S. based company offering text message marketing (SMS/MMS) services.{{cite web|url= http://www.ctia.org/docs/default-source/fcc-filings/151120---filed-ctia-opposition-to-twilio-pdr---incl-exhibit.pdf |title = filed-ctia-opposition-to-twilio|work= Ctia }} Tatango is a privately held corporation based in Seattle, Washington with investments from the Seattle Alliance of Angels.

History

Derek Johnson developed the service, originally named NetworkText, during his time at the University of Houston's Bauer College of Business. Initially, it was started as a way for his fraternity (Delta Upsilon) to communicate.

Initially operating as NetworkText, Tatango allowed groups and organizations to send text messages to their members, with 30-40 character advertisements included at the bottom of each message. The service was free for groups and organizations in collaboration with 4INFO. This was later changed on July 26, 2008, and the company started charging a monthly fee to use the service.

Johnson left college and moved to Bellingham, WA, where he founded NetworkText with Matt Pelo. Pelo left the company later that year. In 2008, the company was renamed Tatango, and offices were established. Tatango moved from being a limited-liability company to a corporation late in 2008. In October that same year, Tatango launched a voice messaging service which has since been discontinued.

Tatango acquired HungryThumb in 2012, followed by Broadtexter the following year. In 2016 Tatango launched the U.S. Short Code Directory.{{cite web|url= https://www.usshortcodes.com/info/partners/applicators/tatango |title = SMS Campaigns Application Provider Tatango |work= Common Short Codes }}

In 2022, Kevin Fitzgerald became the CEO, and Derek Johnson became Chief Innovation Officer.

Highlights

  • In 2009, Tatango's CEO was included in Business Week's "Best Young Entrepreneurs" list.{{cite web|url= http://bbjtoday.com/blog/tatangos-johnson-top-entrepreneurs-list/4653|title =Tatango's Johnson makes top entrepreneurs list |work= BBJ Today |date =4 November 2009

Press

  • Tatango has been mentioned in media outlets such as TechCrunch, Cnet, The Seattle Times, and LifeHacker.
  • Former Tatango CEO, Derek Johnson, has been featured in The Wall Street Journal.{{cite web|url= https://www.wsj.com/articles/SB122654186690223299 |title = What Sneakers Say About Your Soul. Young Workers Rebel Against Standard Business Attire; the Significance of Chuck Taylors |work= WSJ }}
  • Mentioned in the Forbes article "Killer app of the 2012 election".

References

References

  1. "Tatango.com Site Info". [[Alexa Internet]].
  2. (2 April 2015). "Tatango launches presidential SMS marketing campaign for Ted Cruz's bid". GeekWire.
  3. (4 October 2016). "Maturing Millennial Population Helps Jellystone Park Franchisees Top $100 Million in Revenue for the First Time". Business Wire.
  4. (2 April 2015). "Tatango launches presidential SMS marketing campaign for Ted Cruz's bid". GeekWire.
  5. "Donald Trump's campaign sued over text messages". Chicago Tribune.
  6. "Tatango makes sending group voice messages free". CNET.
  7. (4 December 2012). "Group text developer Tatango eats up restaurant SMS service HungryThumb". GeekWire.
  8. "Tatango Acquires Text Message Marketing Platform Broadtexter 02/06/2013". mediapost.
  9. "Tatango Launches U.S. Short Code Directory". Press Release Rocket.
  10. "Leading SMS Fundraising Platform Tatango Announces New CEO Kevin Fitzgerald". Cision PRWeb.
  11. (5 September 2008). "Tatango Opens Their Group SMS Service To The Public". TechCrunch, September 5, 2008, Greg Kumparak.
  12. (5 September 2008). "atango makes sending group voice messages free". Cnet, October 15, 2008, Don Reisinger.
  13. "Texting simplifies group messages". the Seattle Times, October 15, 2007, Charles Bermant.
  14. "Tatango Mass-Messages Your Opt-In Friends for Free, LifeHacker". September 7, 2008, Kevin Purdy.
  15. "Killer app of the 2012 election". Forbes.com.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

mobile-telecommunication-services