Supportive selling environment
Setting that makes products look appealing to consumers
title: "Supportive selling environment" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["commodity-markets"] description: "Setting that makes products look appealing to consumers" topic_path: "general/commodity-markets" source: "https://en.wikipedia.org/wiki/Supportive_selling_environment" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Setting that makes products look appealing to consumers ::
Supportive selling environment is an environment which allows for commodities to appear in attractive light. The term was used by Edward Herman and Noam Chomsky in their analysis of the propaganda model.{{Citation | last1 = Herman | first1 = Edward | last2 = Chomsky | first2 = Noam | name-list-style = amp | title = Manufacturing Consent - The Political Economy of the Mass Media | publisher = Pantheon Books | year = 1998
Clare Melford explained that it was while she was General Manager of the Nordic region of MTV that she developed a critical understanding of how the media station provided a supportive selling environment for unsustainable lifestyles, which led to her giving up that position.
It has been adopted as an element in the Certificate IV in Business Sales (BSB40607) in that candidates are expected to develop techniques to create a supportive selling environment in a face-to-face environment.
References
References
- ''Four Thought'' Series 3, [[BBC]], broadcast Radio 4 May 2, 2012
- [http://www.coursesonline.com.au/index.php?option=com_content&view=article&id=20&Itemid=5 Certificate IV in Business Sales BSB40607] accessed May 5, 2012
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