Sizzler

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American restaurant chain

title: "Sizzler" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["mission-viejo,-california", "companies-based-in-orange-county,-california", "restaurants-in-greater-los-angeles", "restaurant-franchises", "economy-of-the-western-united-states", "regional-restaurant-chains-in-the-united-states", "1958-establishments-in-california", "companies-that-filed-for-chapter-11-bankruptcy-in-1996", "companies-that-filed-for-chapter-11-bankruptcy-in-2020", "restaurants-established-in-1958", "steakhouses-in-the-united-states", "buffet-restaurants", "2005-mergers-and-acquisitions"] description: "American restaurant chain" topic_path: "technology/web" source: "https://en.wikipedia.org/wiki/Sizzler" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American restaurant chain ::

::data[format=table title="Infobox company"]

FieldValue
nameSizzler USA Restaurants, Inc.
typePrivate
trade_nameSizzler
foundationin Culver City, California, as Del's Sizzler Family Steak House
locationMission Viejo, California, U.S.
logoSizzler logo 2024.webp
imageSizzler Location.jpg
image_captionSizzler in Los Angeles
foundersDel and Helen Johnson
key_peopleJames A. Collins (CEO; 1967–1999)
Christopher Perkins (CEO; 2019–present)
industryRestaurants
productsSteak, seafood, salads
area_servedUnited States
Japan
Thailand
ownerManagement (United States)
Royal Holdings Co., Ltd.
(Japan)
Minor International (Thailand)
locations84
homepage
::

::callout[type=note] the U.S.-based restaurant company ::

|name = Sizzler USA Restaurants, Inc. |type = Private |trade_name = Sizzler |foundation = in Culver City, California, as Del's Sizzler Family Steak House |location = Mission Viejo, California, U.S. |logo = Sizzler logo 2024.webp | image = Sizzler Location.jpg | image_caption = Sizzler in Los Angeles |founders = Del and Helen Johnson |key_people = James A. Collins (CEO; 1967–1999) Christopher Perkins (CEO; 2019–present) |fate = |industry = Restaurants |products = Steak, seafood, salads |area_served = United States Japan Thailand |owner = Management (United States) Royal Holdings Co., Ltd. (Japan) Minor International (Thailand) |locations = 84 |homepage =

Sizzler USA Restaurants, Inc., doing business as Sizzler, is a United States–based restaurant chain with headquarters in Mission Viejo, California, with locations mainly in California, plus some in the nearby states of Arizona and Utah, as well as Puerto Rico. It is known for steak, seafood, and salad bar items.

Since 2023, Sizzler restaurants outside of the United States are owned by Thailand-based Minor International and are not related to the American firm.

In September 2020, Sizzler USA filed for Chapter 11 bankruptcy due to the COVID-19 pandemic hurting sales. The bankruptcy filing does not affect the similarly named Minor International affiliated restaurants that are located outside of the United States. Sizzler USA emerged from bankruptcy in January 2023.

History

The chain was founded in 1958 as Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. At its peak, the chain was composed of more than 270 locations throughout the U.S. Most of Sizzler's U.S. locations are in the West. ::figure[src="https://upload.wikimedia.org/wikipedia/commons/7/74/Sizzler,_steak_and_lobster.jpg" caption="Steak and lobster with fries from Sizzler"] ::

In the late 1970s and early 1980s, Sizzler promoted steak and combination steak dinners with an optional salad bar. The restaurant wanted to give customers the feel of a full-service restaurant at a price slightly more than a fast food chain. To control costs, many restaurants had in-house meat cutters who would cut steaks and grind beef.

Into the early to mid-1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions, such as all-you-can-eat fried shrimp, the chain expanded its salad bar into a full buffet promoted as the "Buffet Court". Patrons began to use the buffet as a meal instead of an add-on to an entree. In response, Sizzler lowered the quality in other menu areas. Customers took notice, and Sizzler's reputation suffered.

Sizzler filed for Chapter 11 bankruptcy in 1996 ("to escape costly leases on unprofitable restaurants"), and closed over 130 of its locations. The company reemerged from Chapter 11 in 1997. During the late 1990s, new management upgraded the quality of food and increased prices. Twenty-one locations closed in 2001. Sizzler began an image makeover around 2002. A new restaurant concept was created, featuring a lighter and more open dining room. The changes were accompanied by a new menu. In an effort to return to its roots, Sizzler emphasized steaks, seafood, and the salad bar. While the all-you-can-eat buffet was phased out in some locations, it remained in many others.

In the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand.

Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it was planning to take action against the Multi-State Lottery Association of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).

In June 2011, Sizzler USA announced that a US management group led by the Sizzler CEO would buy the American portion of the chain of 178 restaurants from Pacific Equity Partners, with the remaining 100 restaurants located outside of the United States remaining with Pacific Equity Partners. The headquarters initially remained in Culver City, California, where the chain was founded, but moved to Mission Viejo, California, in 2012.

Sizzler has launched its "ZZ" food truck to expand sales and test market new dishes.

In September 2020, Sizzler USA announced that it had filed for Chapter 11 bankruptcy protection, citing impacts of the COVID-19 pandemic, namely forcing it to temporarily close its restaurants' dining rooms. The company also cited problems paying rent. Most of the company-owned restaurants are located in highly COVID-19 infected areas of California that did not even permit restaurants to partially open dining rooms as recently as September 2020. At the time of the bankruptcy filing, Sizzler had 107 locations in 10 states, with all but one location in Florida in states west of the Rocky Mountains in addition to several locations in Puerto Rico. This number is down from the 134 locations in 2018.

Post-COVID, Sizzler is still in operation and is attempting to rebuild its business with renovations, a new menu, and an advertising campaign.

International locations

Main article: Collins Foods

Following Sizzler USA's separation from Sizzler International in 2011, all locations outside the United States were operated or licensed by Australia-based Collins Foods. In 2023, Collins sold its Sizzler business and intellectual property to Thailand-based Minor International.

Current locations

Japan

::figure[src="https://upload.wikimedia.org/wikipedia/commons/c/ce/Sizzler_Restaurant_2006.jpg" caption="Musashino]], [[Japan]] (2006)"] ::

The current Sizzler franchise-holder in Japan is Royal Holdings Co., Ltd., a Fukuoka-based food service company. Royal Holdings opened the first Japanese Sizzler steakhouse in 1991. By August 2021, Royal Holdings had 10 Sizzler restaurants in Japan.

Thailand

The current Sizzler franchise-holder in Thailand is Minor Food Group via a subsidiary called SLRT Limited. Minor opened its first Thai Sizzler steakhouse in 1996. By 2001, Minor had 19 Sizzler restaurants throughout Thailand.

During the COVID-19 pandemic, the company experimented with the use of robotic waiters in the dining room in December 2020 to minimize physical contact between customers and restaurant staff. After the Thai government loosened COVID-19 dine-in restrictions in September 2021, Sizzler Thailand was able to reopen 54 of its 60 restaurants for dine-in. Two months after reopening, the Thai franchise announced expansion plans of trying to open three to five new restaurants per year over the next three years. The franchise also announced plans of installing more robot food delivery systems within each restaurant, which would minimize contact between dine-in customers and restaurant staff, which would in turn lessen the potential transmission of COVID and other diseases.

Former locations

Australia

::figure[src="https://upload.wikimedia.org/wikipedia/commons/8/85/Sizzler_Rockhampton.jpg" caption="archive-date=2016-11-26}}"] ::

By 2015, Collins Foods wrote down the value of Sizzler by AU$37.5 million. In an investors meeting by Collins Foods, CEO Graham Maxwell states: "We no longer consider Sizzler to be a strategic growth prospect in Australia and therefore we will not be investing further capital". Collins Foods began to close a number of Sizzler restaurants in Australia. Meanwhile, Collins Foods' Sizzler operations in Asia continued to thrive, with further expansion planned in China.

Collins Foods closed all of its remaining Sizzler restaurants in Australia in November 2020. Collins Foods said of the three restaurant brands that it operates, Sizzler had been hardest hit by the COVID-19 pandemic.

Taiwan

Sizzler was in operation in Taipei for 20 years at Tianmu and Da'an from 1990 to 2010, and eventually closed due to negotiation with international franchisee Collins Foods resulting in not continuing the contract.

China

According to archived snapshots of the official Sizzler China website, the Thailand-based Minor Food Group had seven Sizzler restaurants in China from May 2009{{cite web |url=http://www.sizzler.com.cn:80/en/Sizzler_locations.html |title=Sizzler Locations |work=Sizzler China |archive-url=https://web.archive.org/web/20090525035541/http://www.sizzler.com.cn:80/en/Sizzler_locations.htm |archive-date=2009-05-25 |url-status=dead}} and November 2012.{{cite web |url=http://www.sizzler.com.cn:80/en/Sizzler_locations.html |title=Sizzler Locations |work=Sizzler China |archive-url=https://web.archive.org/web/20121123050248/http://www.sizzler.com.cn:80/en/Sizzler_locations.htm |archive-date=2012-11-23 |url-status=dead}}

Indonesia

Sizzler opened a restaurant in Indonesia during the mid-1990s, with the first location located at Jalan M.H. Thamrin and other locations notably in Jalan Sabang, Mal Kelapa Gading, and Mall Taman Anggrek, but was renamed into American Grill in mid-2000s due to expiring licensing rights.

Singapore

According to archived snapshots of the official Sizzler Singapore website, Collins had three Sizzler restaurants in Singapore in December 2001. In March 2013, the company had two Sizzler restaurants in Singapore.

Food safety issues

In 2000, more than 60 people became ill and one person died in an outbreak of E. coli O157:H7 that originated at a Sizzler restaurant in Milwaukee, Wisconsin. Health officials said that the most likely source of contamination was meat supplied by the Excel Corporation meat packer. The health officials believed that cross-contamination to other food items occurred when Sizzler employees handled the meat near areas where salad bar items were prepared. This was similar to an outbreak in Washington and Oregon in 1993. In the 1993 case, as in 2000, the tainted meat apparently came from Excel and contaminated salad bar items. This ultimately led to Sizzler closing the chain's remaining Midwest locations, including those in Wisconsin, Illinois, and Indiana.

In 2006, all 28 Sizzler restaurants across Australia suspended salad bar service after rat poison was found in two of their Brisbane restaurants. Sizzler Australia referred to the incidents as sabotage. The culprit turned out to be a woman described as being mentally unstable.

Notes

References

References

  1. "Sizzler Locations". Sizzler.com.
  2. (1958-01-27). "The Sizzler Story". Sizzler.com.
  3. Toby Weber. (25 Sep 2023). "Sizzler Looks to the Future". Restaurant Development + Design Magazine.
  4. "Sizzler USA Franchise, Inc.".
  5. "Our History". Sizzler.
  6. Norris, Maya. (2006-09-01). "Cast in a New Light".
  7. Wilcox, Gregory J.. (1996-06-04). "Sizzler Closes Outlets". [[Los Angeles Daily News]].
  8. Huesmann, Chris. (June 4, 1996). "Sizzler closes 7 East Bay outlets as part of restructuring". [[Contra Costa Times]].
  9. Brooks, Nancy Rivera. (June 3, 1996). "Sizzler files for Chapter 11, To close 130 outlets". [[Contra Costa Times]].
  10. (1993-04-15). "Upscale Buffalo Ranch Sizzzzzles". [[Los Angeles Times]].
  11. . (1996-06-03). ["Sizzler declares bankruptcy"](http://lasvegassun.com/news/1996/jun/03/sizzler-declares-bankruptcy/). *[[Las Vegas Sun]]*.
  12. (1994-07-06). "Beef On The Comeback Trail". [[Chicago Tribune]].
  13. "Sizzler said to be considering trademark suit against lottery group". [[Nation's Restaurant News]].
  14. Crowe, Deborah. (June 10, 2011). "Sizzler USA Acquired by Management Group". [[Los Angeles Business Journal]].
  15. Luna, Nancy. (2011-06-09). "Sizzler sold to team led by CEO". [[The Orange County Register]].
  16. Luna, Nancy. (2012-04-10). "Sizzler moves headquarters to Orange County". [[The Orange County Register]].
  17. Marte, Jonnelle. (2012-07-20). "10 Things Food Trucks Won't Say". [[The Wall Street Journal]].
  18. "Sizzler, one of America's first steakhouse chains, files for bankruptcy". [[CNN]].
  19. Elliott, Farley. (September 8, 2020). "Limited Indoor Dining Can Return to Orange County Today, Says California Gov. Newsom: The state's new coronavirus reopening guidelines mean Orange County can do 25 percent indoor dining, beginning immediately".
  20. (September 23, 2020). "Pandemic Fizzle: Sizzler Steakhouse Chain Files For Bankruptcy Protection". [[NPR]].
  21. Romeo, Peter. (2023-09-08). "Sizzler aims for a renaissance by unabashedly embracing its past". Restaurant Business Newsletter.
  22. Hammond, Michelle. (2011-07-05). "Collins Foods' IPO plans highlight food sector strength". StartupSmart.
  23. . (1 September 2016). ["ASX release - Collins Foods Limited 2016 Annual Report"](http://www.asx.com.au/asxpdf/20160901/pdf/439w9h3pq3bc50.pdf). *Collins Foods*.
  24. Van, Tong. (2023-06-29). "Minor International acquires Sizzler brand".
  25. (2020). "Royal Holdings Co., Ltd. Integrated Report 2020". Royal Holdings Co., Ltd..
  26. (August 18, 2021). "サラダバー＆グリルレストラン「シズラー」親子で楽しくおいしく野菜を学ぶ小学生向け食育イベント「ベジフルキッズクラブ」をカゴメと協働で初開催". Royal Holdings Co., Ltd..
  27. "Minor Food Group Companies". [[Minor Food Group]].
  28. "Minor Food History 1992". [[Minor Food Group]].
  29. (November 9, 2001). "Thailand: Minor Food Group to continue building Sizzler International's Thai presence". Just Food.
  30. (December 24, 2020). "Sizzler turns to robotic waiters for distancing". [[Bangkok Post]].
  31. (September 1, 2021). "Eateries set to reopen from Wednesday". [[Bangkok Post]].
  32. (November 30, 2021). "Sizzler eyes expansion, marketing push". [[Bangkok Post]].
  33. Shaw, Rebecca. (March 24, 2022). "Shame on us, we didn't know what we had until Sizzler was gone". [[The Sydney Morning Herald]].
  34. Kirkwood, Katherine. (November 11, 2020). "Vale Sizzler: the cheese toast king couldn't keep up with dining trends". [[The Conversation (website).
  35. Hepworth, Mary-Ellen. (May 21, 1992). "Hot family dining". [[The Canberra Times]].
  36. Pash, Chris. (2015-06-25). "Sizzler is dying in Australia as owner pulls investment". [[Business Insider Australia]].
  37. . (2015-06-25). ["Some Sizzler restaurants to shut after Collins Foods posts loss"](http://www.brisbanetimes.com.au/queensland/collins-foods-to-close-some-sizzler-restaurants-after-posting-loss-20150625-ghxmjl.html). *[[Brisbane Times]]*.
  38. Skantzos, Kathy. (2020-10-02). "Sizzler will close the remaining 9 restaurants by November 15".
  39. (2010-11-12). "權利金談不攏 "時時樂"經營20年停業". 非凡新聞.
  40. "The Sizzler Story". Sizzler Singapore.
  41. "The Sizzler Story". Sizzler Singapore.
  42. Held, Tom. (2000-08-25). "Beef grinder close to salad prep area, official says". [[Milwaukee Journal Sentinel]].
  43. . ["Cross contamination caused outbreak"](http://www.about-ecoli.com/ecoli_outbreaks/news/cross-contamination-caused-outbreak/). *[[Marler Clark]]*.
  44. (2006-03-01). "Rat poison scare leaves foul taste". [[The Courier-Mail]].
  45. [http://www.news.com.au/perthnow/story/0,21598,18310848-1702,00.html Police seek Sizzler rat poison victim]{{Dead link. (June 2011)
  46. Stevens, Craig. (2006-02-28). "Media Statement".
  47. (2006-03-02). "Sizzler Woman Too Sick for Court". [[Sydney Morning Herald]].

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

mission-viejo,-californiacompanies-based-in-orange-county,-californiarestaurants-in-greater-los-angelesrestaurant-franchiseseconomy-of-the-western-united-statesregional-restaurant-chains-in-the-united-states1958-establishments-in-californiacompanies-that-filed-for-chapter-11-bankruptcy-in-1996companies-that-filed-for-chapter-11-bankruptcy-in-2020restaurants-established-in-1958steakhouses-in-the-united-statesbuffet-restaurants2005-mergers-and-acquisitions