Sid Ramnarace

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Canadian automobile designer

title: "Sid Ramnarace" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["canadian-furniture-designers", "living-people", "american-automobile-designers", "ford-designers", "people-in-the-automotive-industry", "1973-births", "canadian-jewellery-designers", "brooklyn-technical-high-school-alumni"] description: "Canadian automobile designer" topic_path: "geography/canada" source: "https://en.wikipedia.org/wiki/Sid_Ramnarace" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Canadian automobile designer ::

::data[format=table title="Infobox person"]

FieldValue
nameSid Ramnarace
imageIAF NYC Panel Opening 2024 219.png
captionRamnarace at the 2024 Independent Art Fair opening reception at Spring Studios in New York City.
alma_materCleveland Institute of Art
occupationIndustrial Designer • Consumer Strategist
known_forFord Mustang
Cuisinart
Aston Martin Project Vantage Concept
Ford 24.7
Savora
Videri
::

| name = Sid Ramnarace | image = IAF NYC Panel Opening 2024 219.png | caption = Ramnarace at the 2024 Independent Art Fair opening reception at Spring Studios in New York City. | alma_mater = Cleveland Institute of Art | occupation = Industrial Designer • Consumer Strategist | known_for = Ford Mustang Cuisinart Aston Martin Project Vantage Concept Ford 24.7 Savora Videri

Sid Ramnarace is a Canadian-born American designer, and consumer strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.

Background

At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice on landing a job as an automobile designer. Based on the reply from those letters, Ramnarace subsequently enrolled at the prestigious Brooklyn Technical High School, majoring in Industrial Design. He went on to study at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under design pioneer, Viktor Schreckengost.

Career

Automotive and Transportation

After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy and 24.7 show car concepts, where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird{{cite web|url=http://www.caranddriver.com/columns/john-phillips-capturing-the-allure-of-ginger-column |title=John Phillips: Capturing the Allure of Ginger |work=Car and Driver|accessdate=15 August 2014}} and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.

IoT and Media Technology

::figure[src="https://upload.wikimedia.org/wikipedia/commons/0/0d/New_York_City_Metropolitan_Transit_Installation_Grand_Central_Videri_2019_219.png" caption="New York City Metropolitan Transit Installation at [[Grand Central–42nd Street station]] Subway Station in 2019"] ::

In 2019, Ramnarace became EVP at Videri, an early-stage IoT and media technology firm, responsible for the development and implementation of addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure. Through a partnership with the New York Transit Authority and Outfront Media, the firm implemented a strategic deployment of its ON Smart Media platform, throughout the New York City Subway system and subsequently to stadiums retail environments and public spaces around the world.

Consumer Goods

::figure[src="https://upload.wikimedia.org/wikipedia/commons/9/94/International_Housewares_Association_TradePanel_2015_219.png" caption="[[International Housewares Association]] Trade Panel 2015"] ::

In 2021, following the acquisition of Conair Corporation by the New York-based private equity firm, American Securities, Ramnarace joined to lead a brand and product revitalization for Cuisinart.

Partnering with international product development and innovation firms, Harman, Karim Rashid, Inc. alumnus, Steve Cozzolino, Ramnarace launched the One Cuisinart Strategy to promote the brand globally. Ramnarace worked extensively with members of the CMA in Asia to promote trade, focusing on emerging technologies and manufacturing expertise.

In 2022, Ramnarace led an effort with the executive team from American Securities to engage Berlin-based MetaDesign, part of the Publicis Groupe in a strategic redesign of the Cuisinart brand experience. Subsequently, agency partners Publicis Sapient were brought in to manage a comprehensive redesign of the brand e-commerce and web experience based on the work done by Ramnarace and MetaDesign.

Ramnarace has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.

Selected projects

File:2005 Ford Thunderbird Hardtop front 4.28.18.jpg|Ford Thunderbird (11th Generation) File:2005 Ford Mustang GT Deluxe Coupe, front right, 07-02-2023.jpg|Ford Mustang (5th Generation) File:2009 Ford Edge Sport NY.jpg|Ford Edge File:Lincoln MKX -- 11-10-2011.jpg|Lincoln MKX File:2002-2005 Ford Explorer -- 06-16-2011.jpg|Ford Explorer (3rd Generation) File:Prodigy sm.jpg|Ford Prodigy Concept

References

References

  1. (26 January 2024). "Why Ford's 24.7 Concepts Were So Ahead Of Their Time (For Better Or Worse)".
  2. "International Home + Housewares Show 2013: Savora, Q+A with Sid Ramnarace - Core77".
  3. "OUTFRONT Media Partners With Videri To Introduce New Digital Display Platform".
  4. "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77.
  5. "Ramnarace Gilles Cufflinks=Design Spotter".
  6. "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  7. "Ford renews design links with The Cleveland Institute of Art". Car Design News.
  8. (9 November 2015). "317A3568 {{!}} Mr. Sid Ramnarace '90 speaking to the Industrial … {{!}} Flickr".
  9. "Prodigy Points Way To Ford's Future". EV World.
  10. "Ford 24-7 Design Review". Car Design News.
  11. "25 Most Iconic Cars of the Past 20 Years". Businessweek.
  12. "OUTFRONT Media Rolls Out On Smart Media Platform at TurnStyle Columbus Circle".
  13. "Red Bull Mediahouse".
  14. "Videri. – We bring easy to digital.".
  15. "Videri News & Media {{!}} Digital Signage Today".
  16. https://fox2now.com/business/press-releases/ein-presswire/668495439/lago-innovation-fund-expands-its-reach-in-b2b-technology-space-with-20mm-in-growth-capital-for-videri/
  17. (12 March 2021). "American Securities to Buy Hair-Dryer, Appliance Maker Conair". Wall Street Journal.
  18. "Innovation & Experience Design Case Studies — Jonathan Morgan".
  19. "Strategic Branding & Design Agency {{!}} Huemen Design".
  20. (5 December 2023). "IDSA Designer Spotlight Interview — Cozzolino Studio".
  21. (11 May 2022). "Lapine Acquired by adm Group".
  22. "Conair {{!}} Company {{!}} American Securities".
  23. "Cuisinart Launches Soho Collection to Make Mornings Easier".
  24. "Cuisinart Introduces Limited-Edition Caskata™ Collection".
  25. "Cuisinart Introduces New Indoor Pizza Oven".
  26. "Cuisinart — MetaDesign".
  27. (31 October 2022). "MetaDesign is Red Dot: Agency of the Year 2022 {{!}} Red Dot Design Award".
  28. "Archived copy".
  29. "Lizzie Calo".
  30. "Past Speakers". YaffeCenter.
  31. Lingeman, Jake. (December 9, 2013). "Facts and Figures on America's First Pony Car". [[Autoweek]].

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

canadian-furniture-designersliving-peopleamerican-automobile-designersford-designerspeople-in-the-automotive-industry1973-birthscanadian-jewellery-designersbrooklyn-technical-high-school-alumni