Shufersal

---

title: "Shufersal" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["retail-companies-established-in-1958", "companies-listed-on-the-tel-aviv-stock-exchange", "companies-in-the-ta-35-index", "supermarkets-of-israel", "food-and-drink-companies-of-israel", "israeli-brands", "1958-establishments-in-israel"] description: "Israeli supermarket chain" topic_path: "geography/israel" source: "https://en.wikipedia.org/wiki/Shufersal" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Israeli supermarket chain ::

::data[format=table title="Infobox company"]

Field	Value
name	Shufersal Ltd.
logo	File:Shufersal logo.svg
image	שופרסל דיל בתל חנן במרכז מבנה בעיר נשר 01.jpg
type	Public company
traded_as
foundation
location_city	Rishon LeZion
location_country	Israel
locations	425
key_people	Yosef Amir and Shlomo Amir (Co-CEO)
industry	Retailing
revenue	₪ 13.36 billion (2019)
operating_income	₪ 707million (2023)
net_income	₪ 323million (2023)
owner	Public Company
num_employees	15,500
::

| name = Shufersal Ltd. | logo = File:Shufersal logo.svg | image = שופרסל דיל בתל חנן במרכז מבנה בעיר נשר 01.jpg | caption = | type = Public company | traded_as = | foundation = | founder = | defunct = | location_city = Rishon LeZion | location_country = Israel | locations = 425 | area_served = | key_people = Yosef Amir and Shlomo Amir (Co-CEO) | industry = Retailing | products = | services = | revenue = ₪ 13.36 billion (2019) | operating_income = ₪ 707million (2023) | net_income = ₪ 323million (2023) | assets = | equity = | owner = Public Company | num_employees = 15,500 | parent = | divisions = | subsid = | footnotes = | intl = ::figure[src="https://upload.wikimedia.org/wikipedia/commons/e/e1/Kiryathayovel_supermarket3.jpg" caption="Shufersal in [[Kiryat HaYovel]], [[Jerusalem]]"] ::

Shufersal (), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest supermarket chain in Israel, with a 20% market share (as of 2018). The company, which was established in 1958, was the first to implement the American supermarket model in Israel

As of 2024, Shufersal had 316 stores in total, and 96 branches of Be Drugstores Ltd. The company employs 15,500 employees. It also engages in commercial real estate.

Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-125 Index.

History

::figure[src="https://upload.wikimedia.org/wikipedia/commons/c/c3/Shufersal-Talpiot.JPG" caption="Shufersal Deal store in [[Talpiot]], Jerusalem"] ::

Shufersal was founded in 1958 by a group of grocers from Detroit, Michigan. Nate Lurie of Southfield, Michigan was a co-Founder and served as the first Chairman of the Board. The name was originally a portmanteau of the Aramaic shufra שופרא, meaning "premium" and sal סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".

In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.

In 2009 it launched a subsidiary, Yesh, targeting the Haredi market. Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and womenJerusalem Post Author: SHARON WROBEL Date: August 13, 2008 Start Page: 17 Section: Economics New supermarket chain targets haredim Sharon Wrobel In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.

On March 5 2023, Shufersal entered a partnership with the Dutch-French multinational retailer Spar to open at least 10 SPAR stores in Israel over the next three years as well as a monopoly on selling Spar-branded products in Israel. In September 2023, Shufersal announced that it had decided to withdraw from the deal due to restrictions by the .

In 2024, Shlomi and Yossi Amir have become the new controlling shareholders of Shufersal. They purchased of a 24.99% stake in Israel's biggest supermarket chain for NIS 1.5 billion from a range of institutional investors.

Shufersal label

Shufersals sells more than 1,300 store brand products in its stores.

Services

Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet.

References

Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"

References

1. "Shufersal Ltd – Financial Statements As at December 31, 2019".
2. מוזס, שני. (2019-07-28). "משופרסל עד חצי חינם: מי מותג המזון והפארם החזק בישראל?". Globes.
3. "פתיחת סניף שופרסל ראשון ברחוב בן-יהודה בתל-אביב".
4. [http://uk.biz.yahoo.com/01062009/323/israel-s-super-sol-faces-antitrust-action.html Israel's Super-Sol faces antitrust action] Yahoo News, June 1, 2009
5. link. אילנית חיות. (December 21, 2009)
6. "Supersol-Purchase".
7. [https://www.haaretz.com/hasen/spages/1084855.html Bless the Sabbath, enjoins Super-Sol] [https://web.archive.org/web/20090515034029/https://www.haaretz.com/hasen/spages/1084855.html archived copy] [[Haaretz]], May 12, 2009
8. ספיר, שירה. (2023-09-28). "שופרסל כבר לא הולנדית: יוצאת מההסכם עם רשת ספאר". Globes.
9. (2024-02-29). "Amir brothers complete Shufersal takeover". Globes.
10. "Supersol-Purchase".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::