Sendo

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title: "Sendo" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["defunct-mobile-phone-manufacturers", "defunct-companies-of-the-united-kingdom", "defunct-companies-based-in-birmingham,-west-midlands", "manufacturing-companies-based-in-birmingham,-west-midlands", "british-companies-established-in-1998", "electronics-companies-disestablished-in-2005", "electronics-companies-established-in-1998", "british-companies-disestablished-in-2005", "1998-establishments-in-england", "2005-establishments-in-england", "2005-mergers-and-acquisitions"] topic_path: "engineering" source: "https://en.wikipedia.org/wiki/Sendo" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox company"]

FieldValue
nameSendo
logoSendo logo2.png
logo_size200px
typePublic
foundation1998
num_employees300
key_peopleHugh Brogan (CEO), Justin Small (UX Design Lead), Robert Pocknell (Group General Counsel)
founderHugh Brogan
location_cityBirmingham, England
defunct
::

| name = Sendo | logo = Sendo logo2.png | logo_size = 200px | type = Public | foundation = 1998 | num_employees = 300 | key_people = Hugh Brogan (CEO), Justin Small (UX Design Lead), Robert Pocknell (Group General Counsel) | founder = Hugh Brogan | location_city = Birmingham, England | location_country = | defunct = Sendo was a British manufacturer and supplier of mobile phones founded in 1998 and based in Birmingham. It specialised in low-cost handsets aimed primarily at the pay-as-you-go markets and also high-end Symbian smartphones.

The company went into administration in 2005 and its technology was bought by Motorola.

History

Sendo was created in 1998 by mobile phone experts from Philips and Motorola. In February 2001, Microsoft announced a partnership, in which Microsoft bought $12m of Sendo shares (10%) and a seat on the board. Sendo was to be Microsoft's "go to market partner" for the Stinger smartphone platform that became Smartphone 2002.

Microsoft was to deliver code for the StingerOS by June and the first prototype, the Sendo Z100, was delivered. Sendo manage to ship an SDK, but by December not enough code had been delivered by Microsoft and, without any products to sell, Sendo couldn't raise any money from sales or venture capitalists. Sendo dropped Microsoft and opted to go with Symbian but eventually went bankrupt.

Under the deal, if Sendo was declared insolvent "Microsoft would obtain an irrevocable, royalty free licence to use Sendo's Z100 intellectual property, including rights to make, use, or copy the Sendo Smartphone to create other Smartphones and to, most importantly for Microsoft, sublicense those rights to third parties." A product based on the Sendo Z100 was released while Sendo was still solvent by Orange as the Orange SPV 100, manufactured by HTC as the HTC Canary, the first Windows Mobile smartphone.

As a consequence Sendo sued Microsoft in December 2002, alleging it stole proprietary technology and trade secrets and gave these to HTC enabling HTC and itself to launch into the mobile phone market.

Microsoft denied the allegations and in February 2003 filed a counter suit alleging breach of contract. A trial was scheduled for early 2005 but an out of court settlement was reached in September 2004, in which there was a "monetary component" and Microsoft giving up its stake of Sendo. In June 2006 Sendo then sued Orange.

In September 2003, Microsoft and Sendo dropped their suits and announced that Microsoft had given up its shares in Sendo.

In 2004, Sendo sold 5 million devices and, along with other major mobile phone manufacturer, showed interest in using Nvidia's GoForce graphic chips.

In March 2005, Sendo made an objection to the European Commission regarding Ericsson and their patent and licence management after being sued.

Sendo went into administration in June 2005 and its technology was bought by Motorola. At the time Motorola took over the developers and their patents, they held 50 valid patents and had 40 waiting for approval.

Models

References

References

  1. Arnold, James. (20 March 2002). "Sendo: Britain's mobile maverick". [[BBC]].
  2. Pakalski, Ingo. (13 September 2001). "Microsoft: Keine Beteiligung mehr an Handy-Hersteller Sendo". Golem.de.
  3. Klaß, Christian. (29 June 2005). "Sendo am Ende? Motorola übernimmt Entwickler (Update)". [[Golem.de]].
  4. (23 March 2001). "Industry's mobile hopes". [[BBC]].
  5. (28 October 2003). "Sendo X". [[Mobile Gazette]].
  6. Kewney, Guy. (30 June 2005). "Sendo: why it went titsup — Motorola’s Sendo takeover: Takeover may give Motorola a higher European profile". The Register.
  7. Ihlenfeld, Jens. (23 July 2001). "Microsoft beteiligt sich an Handy-Hersteller". Golem.de.
  8. Orlowski, Andrew. (10 September 2002). "Sendo ships self-destructing Stinker phone SDK — Mission: Improbable". The Register.
  9. Orlowski, Andrew. (21 November 2002). "What sank Sendo’s Stinker?: Back to the chalkboard for Microsoft phones". The Register.
  10. Cullen, Drew. (21 November 2002). "Sendo junks MS smartphone, joins Nokia camp: Joins Nokia Series 60 club". The Register.
  11. Donath, Andreas. (6 June 2003). "Sendo verklagt Orange UK wegen Smartphone SVP". Golem.de.
  12. Orlowski, Andrew. (6 January 2003). "Microsoft's masterplan to screw phone partner — full details: Sendo in the clowns". The Register.
  13. Smith, Anthony 'Tony'. (13 September 2004). "Sendo, MS settle: Microsoft settles Sendo 'tech theft' lawsuit: Microsoft settles Sendo 'tech theft' lawsuit — Both sides 'happy'". The Register.
  14. Klaß, Christian. (14 February 2005). "GoForce 4800: Nvidia poliert Handy-Grafikchip auf". [[Golem.de]].
  15. Pakalski, Ingo. (24 March 2005). "Sendo beschwert sich wegen Ericsson bei der EU". Golem.de.
  16. Pakalski, Ingo. (28 November 2001). "Dualband-Handy Sendo J520 mit WAP 1.2.1". Golem.de.
  17. Pakalski, Ingo. (19 February 2003). "Sendo stellt Klapp-Handy M550 vor (Update)". Golem.de.
  18. Pakalski, Ingo. (26 February 2004). "Zwei neue Mobiltelefone von Sendo für Einsteiger". Golem.de.
  19. Donath, Andreas. (26 February 2001). "Wandlungsfähiges preiswertes Einsteigerhandy von Sendo". Golem.de.
  20. (3 October 2004). "Sendo SV663 (S633)". [[Mobile Gazette]].

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defunct-mobile-phone-manufacturersdefunct-companies-of-the-united-kingdomdefunct-companies-based-in-birmingham,-west-midlandsmanufacturing-companies-based-in-birmingham,-west-midlandsbritish-companies-established-in-1998electronics-companies-disestablished-in-2005electronics-companies-established-in-1998british-companies-disestablished-in-20051998-establishments-in-england2005-establishments-in-england2005-mergers-and-acquisitions